Cost of hiring in Bowling Green, KY
Customer Support Specialist is the largest of these 15 jobs in Bowling Green, with about 1,170 people1. Medians run from $31,750 a year for virtual receptionists to $81,300 for project coordinators.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Bowling Green
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Paralegal | -5.9% | 160 | |
| Payroll Specialist | -8.1% | 90 | |
| HR Assistant | -8.5% | 40 | |
| Office Manager | -11.9% | 650 | |
| Bookkeeper | -12.8% | 900 | |
| Accountant | -14.5% | 390 | |
| Customer Support Specialist | -15.2% | 1,170 | |
| Administrative Assistant | -15.5% | 780 | |
| Executive Assistant | -16.1% | 60 | |
| Virtual Receptionist | -16.5% | 390 | |
| Medical Administrative Assistant | -17.4% | 1,040 | |
| Recruiter | -18.5% | 360 | |
| Project Coordinator | -20.5% | 350 | |
| Marketing Specialist | -23.6% | 240 | |
| Sales Development Representative | -30.4% | 340 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $37,970 median for customer support specialists, the largest of these jobs here, comes to about $48,994 a year. That is an estimate: benefit levels vary by employer.
Bowling Green against the US
Bowling Green pays below the US median for all 15 roles. The gap is smallest for paralegals (-5.9%) and payroll specialists (-8.1%) and largest for sales development representatives (-30.4%). The middle gap across all 15 is -15.5%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for paralegals, #184 of 506 areas by median pay; its lowest is for virtual receptionists, #459 of 521.
Compared with the US mix of these jobs, Bowling Green has more medical administrative assistants (14.9% of these jobs here, against 6.1% nationally) and bookkeepers (12.9% against 8.8%), and fewer executive assistants (0.9% against 2.9%) and marketing specialists (3.4% against 5.7%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Montgomery, AL is nearest, at -15.5%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Sumter, SC | -15.4% | 13 | 3,280 |
| Tallahassee, FL | -15.4% | 16 | 20,520 |
| Bowling Green, KY | -15.5% (this area) | 15 | 6,960 |
| Montgomery, AL | -15.5% | 16 | 18,070 |
| Abilene, TX | -15.5% | 16 | 8,940 |
| Yuma, AZ | -15.5% | 16 | 5,580 |
How far pay spreads inside each role
From the 10th to the 90th percentile, marketing specialists in Bowling Green span $37,410–$229,900, the widest band (6.1×); medical administrative assistants the narrowest, $29,830–$46,730. Offers cluster nearer the median than nationally for 10 of 15 roles, paralegals most ($44,740–$101,500 across the US). Budget from the median for marketing specialists, sales development representatives, recruiters and 1 more role: a few well-paid jobs lift the average ($78,330 against a $60,200 median for marketing specialists).
Bowling Green against Kentucky
Against Kentucky as a whole, Bowling Green pays more for 2 of 15 roles, led by executive assistants (+3.0%) and payroll specialists (+1.2%), and less for 12, most of all recruiters (-10.4%). Its best rank within Kentucky is #3 of 10 areas, for executive assistants.
Other areas in Kentucky
By jobs in these roles, Bowling Green is #7 of 10 areas in Kentucky. The table shows the other 9.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Louisville, KY-IN | 67,530 | 17 |
| Lexington-Fayette, KY | 30,310 | 17 |
| Central Kentucky (Nonmetro) | 15,920 | 17 |
| South Central Kentucky (Nonmetro) | 15,900 | 17 |
| West Kentucky (Nonmetro) | 10,320 | 17 |
| East Kentucky (Nonmetro) | 8,740 | 16 |
| Elizabethtown, KY | 5,430 | 15 |
| Paducah, KY-IL | 4,800 | 15 |
| Owensboro, KY | 4,240 | 14 |
Questions
Which role costs the most to hire in Bowling Green?
Of the 15 roles we track, Project Coordinator: a median of $81,300 a year, about $104,903 with benefits; the lowest is Virtual Receptionist, $31,750.
Is hiring in Bowling Green cheaper than the US median?
Yes, for every role we track: all 15 medians are below the US figure, the furthest for sales development representatives (-30.4%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.