Sales Development Representative salary in Bowling Green, KY

Pay in Bowling Green against Kentucky and the US

The middle half of sales development representatives in Bowling Green earns $39,140–$72,910. Pay is tightly grouped: the top tenth starts at $99,500, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($58,090) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,770 wide, against $38,190 across Kentucky and $52,810 nationally: employers in Bowling Green pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $24,180 over the median, the 25th only $9,590 under it. An offer at the 75th percentile adds about $31,200 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Bowling Green, and the Kentucky statewide median of $52,750 falls there too.

What a hire really costs in Bowling Green

At the $48,730 median, a local hire costs about $62,877 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $14,147 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Bowling Green

Of the 15 roles we track in Bowling Green, this one ranks #9 by median pay, between payroll specialists ($53,540) and HR assistants ($46,320). Project Coordinator is the highest at $81,300.

Measured against the US median, this job is the lowest paid of the 15 roles we track in Bowling Green (-30.4%); paralegals come first (-5.9%). The typical role here is at -15.5%, so, measured against the US, sales development representatives cost less in Bowling Green than the area's general pay level would suggest. Sales development representatives hold 4.9% of the jobs in these 15 roles in Bowling Green, 6.0% across Kentucky and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Kentucky

Across the 10 areas of Kentucky with data for this job, the median runs from $47,590 in Owensboro to $55,780 in Paducah, a gap of $8,190 a year. Of the 5 areas in Kentucky with more sales development representatives than Bowling Green, 1 pays less: the West Kentucky nonmetro area ($47,820).

Bowling Green against other US metro areas

By number of jobs, Bowling Green is #327 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Kentucky, Jonesboro and Panama City-Panama City Beach pay just above Bowling Green and Columbia and Gulfport-Biloxi just below. All four are within $210 a year of the median in Bowling Green. Of the three markets with about as many sales development representatives, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.