Sales Development Representative salary in Auburn-Opelika, AL
Hiring a sales development representative costs less in Auburn-Opelika than in Alabama or the country as a whole. The median is $51,720 a year1: 12.1% below the Alabama statewide median of $58,840 and 26.1% below the US median of $69,990. That is in the bottom quarter of US areas (#407 of 520). BLS counts about 340 people in this job here, 3% of the Alabama total.
BLS occupation 41-3091, area Auburn-Opelika, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Auburn-Opelika against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Auburn-Opelika, AL | $36,720 | $51,720 | $98,260 | |
| Alabama | $37,450 | $58,840 | $114,990 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Auburn-Opelika earns $43,970–$76,080. Pay is tightly grouped: the top tenth starts at $98,260, only 2.7 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($62,560) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,110 wide, against $34,160 across Alabama and $52,810 nationally: employers in Auburn-Opelika pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,720 | $3,060 | $17.65 | $47,381 |
| 25th percentile | $43,970 | $3,664 | $21.14 | $56,735 |
| Median | $51,720 | $4,310 | $24.87 | $66,735 |
| 75th percentile | $76,080 | $6,340 | $36.58 | $98,168 |
| 90th percentile | $98,260 | $8,188 | $47.24 | $126,787 |
Pay climbs faster above the median than below it here: the 75th percentile is $24,360 over the median, the 25th only $7,750 under it. An offer at the 75th percentile adds about $31,432 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Auburn-Opelika, and the Alabama statewide median of $58,840 falls there too.
What a hire really costs in Auburn-Opelika
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,015 to the $51,720 median and brings it to $66,735 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Auburn-Opelika
Of the 15 roles we track in Auburn-Opelika, this one ranks #7 by median pay, between office managers ($59,310) and HR assistants ($51,570). Project Coordinator is the highest at $77,690.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +15.3% | 280 | |
| Office Manager | +14.7% | 660 | |
| Sales Development Representative | this role | 340 | |
| HR Assistant | -0.3% | 40 | |
| Bookkeeper | -14.4% | 560 |
Measured against the US median, sales development representatives rank #14 of the 15 roles we track in Auburn-Opelika (-26.1%), between marketing specialists (-24.3%) and paralegals (-31.2%). The typical role here is at -17.2%, so, measured against the US, sales development representatives cost less in Auburn-Opelika than the area's general pay level would suggest. Sales development representatives hold 5.2% of the jobs in these 15 roles in Auburn-Opelika, 5.9% across Alabama and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $46,570 in the Southwest Alabama nonmetro area to $64,460 in Huntsville, a gap of $17,890 a year. Of the 7 areas in Alabama with more sales development representatives than Auburn-Opelika, 3 pay less: Montgomery, AL ($51,490), the Northeast Alabama nonmetro area ($49,230) and Tuscaloosa, AL ($49,640).
| Area | Median | vs Auburn-Opelika | Jobs |
|---|---|---|---|
| Southeast Alabama (Nonmetro) | +11.8% | 240 | |
| Daphne-Fairhope, AL | +6.7% | 490 | |
| Dothan, AL | +6.2% | 280 | |
| Auburn-Opelika, AL | this area | 340 | |
| Montgomery, AL | -0.4% | 830 | |
| Northwest Alabama (Nonmetro) | -3.7% | 170 | |
| Decatur, AL | -3.8% | 260 |
Auburn-Opelika against other US metro areas
By number of jobs, Auburn-Opelika is #326 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Alabama, College Station-Bryan and Monroe pay just above Auburn-Opelika and Gettysburg and Hilton Head Island-Bluffton just below. All four are within $150 a year of the median in Auburn-Opelika. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Auburn-Opelika | Jobs | Close in |
|---|---|---|---|---|
| Coeur d'Alene, ID | +2.5% | 350 | jobs | |
| Monroe, LA | +0.1% | 380 | pay | |
| College Station-Bryan, TX | +0.1% | 820 | pay | |
| Auburn-Opelika, AL | this area | 340 | ||
| Gettysburg, PA | -0.2% | 120 | pay | |
| Hilton Head Island-Bluffton, SC | -0.3% | 720 | pay | |
| Texarkana, TX-AR | -3.6% | 340 | jobs | |
| Bowling Green, KY | -5.8% | 340 | jobs |
Questions
How much does it cost to hire a sales development representative in Auburn-Opelika, AL?
About $66,735 a year at the median, or $5,561 a month: $51,720 in pay plus about $15,015 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Auburn-Opelika?
Pay here is lower than in three quarters of US areas. The median was $51,720 a year in the May 2025 BLS survey. The 10th percentile was $36,720, the 90th $98,260, and the middle half earned $43,970 to $76,080.
Is Auburn-Opelika cheaper than the rest of Alabama for sales development representatives?
Yes, it costs less: a median of $51,720 against $58,840 statewide. The next area up in Alabama is Dothan at $54,940, the next down Montgomery at $51,490.
How many sales development representatives work in Auburn-Opelika?
BLS counts about 340 in the May 2025 survey. That is 3% of the Alabama total of 12,840. 7 areas in Alabama have more; the closest in size is Tuscaloosa, with about 360.
Does a sales development representative cost more than an HR assistant in Auburn-Opelika?
Yes: $150 a year more at the median. The medians are $51,720 and $51,570.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.