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Sales Development Representative salary in Auburn-Opelika, AL

Hiring a sales development representative costs less in Auburn-Opelika than in Alabama or the country as a whole. The median is $51,720 a year1: 12.1% below the Alabama statewide median of $58,840 and 26.1% below the US median of $69,990. That is in the bottom quarter of US areas (#407 of 520). BLS counts about 340 people in this job here, 3% of the Alabama total.

$4,310median pay per month in Auburn-Opelika
$5,561employer cost per month with benefits
$24.87median pay per hour
340people in this job in Auburn-Opelika

BLS occupation 41-3091, area Auburn-Opelika, AL. Data from the May 2025 release, checked 2026-10-15.

Pay in Auburn-Opelika against Alabama and the US

Range10thMedian90th
Auburn-Opelika, AL$36,720$51,720$98,260
Alabama$37,450$58,840$114,990
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in Auburn-Opelika earns $43,970–$76,080. Pay is tightly grouped: the top tenth starts at $98,260, only 2.7 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($62,560) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,110 wide, against $34,160 across Alabama and $52,810 nationally: employers in Auburn-Opelika pay within a narrower band.

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$36,720$3,060$17.65$47,381
25th percentile$43,970$3,664$21.14$56,735
Median$51,720$4,310$24.87$66,735
75th percentile$76,080$6,340$36.58$98,168
90th percentile$98,260$8,188$47.24$126,787

Pay climbs faster above the median than below it here: the 75th percentile is $24,360 over the median, the 25th only $7,750 under it. An offer at the 75th percentile adds about $31,432 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Auburn-Opelika, and the Alabama statewide median of $58,840 falls there too.

What a hire really costs in Auburn-Opelika

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,015 to the $51,720 median and brings it to $66,735 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$66,735local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$52,847difference in year one
79%of the local cost saved

Other roles in Auburn-Opelika

Of the 15 roles we track in Auburn-Opelika, this one ranks #7 by median pay, between office managers ($59,310) and HR assistants ($51,570). Project Coordinator is the highest at $77,690.

The 5 roles closest in pay. All 15 roles in Auburn-Opelika, AL
RoleMedianvs sales development representativeJobs
Marketing Specialist
$59,650
+15.3%280
Office Manager
$59,310
+14.7%660
Sales Development Representative
$51,720
this role340
HR Assistant
$51,570
-0.3%40
Bookkeeper
$44,270
-14.4%560

Measured against the US median, sales development representatives rank #14 of the 15 roles we track in Auburn-Opelika (-26.1%), between marketing specialists (-24.3%) and paralegals (-31.2%). The typical role here is at -17.2%, so, measured against the US, sales development representatives cost less in Auburn-Opelika than the area's general pay level would suggest. Sales development representatives hold 5.2% of the jobs in these 15 roles in Auburn-Opelika, 5.9% across Alabama and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Alabama

Across the 16 areas of Alabama with data for this job, the median runs from $46,570 in the Southwest Alabama nonmetro area to $64,460 in Huntsville, a gap of $17,890 a year. Of the 7 areas in Alabama with more sales development representatives than Auburn-Opelika, 3 pay less: Montgomery, AL ($51,490), the Northeast Alabama nonmetro area ($49,230) and Tuscaloosa, AL ($49,640).

AreaMedianvs Auburn-OpelikaJobs
Southeast Alabama (Nonmetro)
$57,800
+11.8%240
Daphne-Fairhope, AL
$55,190
+6.7%490
Dothan, AL
$54,940
+6.2%280
Auburn-Opelika, AL
$51,720
this area340
Montgomery, AL
$51,490
-0.4%830
Northwest Alabama (Nonmetro)
$49,830
-3.7%170
Decatur, AL
$49,780
-3.8%260

Auburn-Opelika against other US metro areas

By number of jobs, Auburn-Opelika is #326 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Alabama, College Station-Bryan and Monroe pay just above Auburn-Opelika and Gettysburg and Hilton Head Island-Bluffton just below. All four are within $150 a year of the median in Auburn-Opelika. Of the three markets with about as many sales development representatives, one pays more.

Metro areaMedianvs Auburn-OpelikaJobsClose in
Coeur d'Alene, ID
$53,030
+2.5%350jobs
Monroe, LA
$51,780
+0.1%380pay
College Station-Bryan, TX
$51,760
+0.1%820pay
Auburn-Opelika, AL
$51,720
this area340
Gettysburg, PA
$51,640
-0.2%120pay
Hilton Head Island-Bluffton, SC
$51,570
-0.3%720pay
Texarkana, TX-AR
$49,870
-3.6%340jobs
Bowling Green, KY
$48,730
-5.8%340jobs

Questions

How much does it cost to hire a sales development representative in Auburn-Opelika, AL?

About $66,735 a year at the median, or $5,561 a month: $51,720 in pay plus about $15,015 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in Auburn-Opelika?

Pay here is lower than in three quarters of US areas. The median was $51,720 a year in the May 2025 BLS survey. The 10th percentile was $36,720, the 90th $98,260, and the middle half earned $43,970 to $76,080.

Is Auburn-Opelika cheaper than the rest of Alabama for sales development representatives?

Yes, it costs less: a median of $51,720 against $58,840 statewide. The next area up in Alabama is Dothan at $54,940, the next down Montgomery at $51,490.

How many sales development representatives work in Auburn-Opelika?

BLS counts about 340 in the May 2025 survey. That is 3% of the Alabama total of 12,840. 7 areas in Alabama have more; the closest in size is Tuscaloosa, with about 360.

Does a sales development representative cost more than an HR assistant in Auburn-Opelika?

Yes: $150 a year more at the median. The medians are $51,720 and $51,570.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.