Sales Development Representative salary in Dothan, AL
Dothan is a lower-cost market for sales development representatives: the median of $54,940 a year1 is 6.6% below the Alabama statewide median of $58,840, and 21.5% below the US median of $69,990. Nationally it ranks #361 of 520 areas. BLS counts about 280 sales development representatives here, 2% of the Alabama total: a small pool for a local search.
BLS occupation 41-3091, area Dothan, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Dothan against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Dothan, AL | $33,890 | $54,940 | $91,430 | |
| Alabama | $37,450 | $58,840 | $114,990 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Dothan earns $42,320–$74,450. Pay is tightly grouped: the top tenth starts at $91,430, only 2.7 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($60,690) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,130 wide, against $34,160 across Alabama and $52,810 nationally: employers in Dothan pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,890 | $2,824 | $16.29 | $43,729 |
| 25th percentile | $42,320 | $3,527 | $20.35 | $54,606 |
| Median | $54,940 | $4,578 | $26.41 | $70,890 |
| 75th percentile | $74,450 | $6,204 | $35.79 | $96,065 |
| 90th percentile | $91,430 | $7,619 | $43.96 | $117,974 |
Pay climbs faster above the median than below it here: the 75th percentile is $19,510 over the median, the 25th only $12,620 under it. An offer at the 75th percentile adds about $25,174 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Dothan, and the Alabama statewide median of $58,840 falls there too.
What a hire really costs in Dothan
At the $54,940 median, a local hire costs about $70,890 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $15,950 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Dothan
Of the 14 roles we track in Dothan, this one ranks #6 by median pay, between office managers ($56,650) and marketing specialists ($47,790). Project Coordinator is the highest at $135,260.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +6.9% | 50 | |
| Office Manager | +3.1% | 580 | |
| Sales Development Representative | this role | 280 | |
| Marketing Specialist | -13.0% | 170 | |
| Paralegal | -14.0% | 120 |
Measured against the US median, sales development representatives rank #9 of the 14 roles we track in Dothan (-21.5%), between recruiters (-21.2%) and medical administrative assistants (-22.6%). The typical role here is at -21.1%, so this job follows the area's general pay level. Sales development representatives hold 4.8% of the jobs in these 14 roles in Dothan, 6.0% across Alabama and 8.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $46,570 in the Southwest Alabama nonmetro area to $64,460 in Huntsville, a gap of $17,890 a year. Of the 8 areas in Alabama with more sales development representatives than Dothan, 4 pay less, the largest of them Montgomery, AL ($51,490), the Northeast Alabama nonmetro area ($49,230) and Tuscaloosa, AL ($49,640).
| Area | Median | vs Dothan | Jobs |
|---|---|---|---|
| Birmingham, AL | +9.3% | 3,770 | |
| Southeast Alabama (Nonmetro) | +5.2% | 240 | |
| Daphne-Fairhope, AL | +0.5% | 490 | |
| Dothan, AL | this area | 280 | |
| Auburn-Opelika, AL | -5.9% | 340 | |
| Montgomery, AL | -6.3% | 830 | |
| Northwest Alabama (Nonmetro) | -9.3% | 170 |
Dothan against other US metro areas
By number of jobs, Dothan is #365 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Alabama, Youngstown-Warren and Terre Haute pay just above Dothan and Lima and Michigan City-La Porte just below. All four are within $10 a year of the median in Dothan. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Dothan | Jobs | Close in |
|---|---|---|---|---|
| Kingston, NY | +29.6% | 280 | jobs | |
| Fond du Lac, WI | +16.5% | 280 | jobs | |
| Blacksburg-Christiansburg, VA | +2.0% | 280 | jobs | |
| Terre Haute, IN | +0.0% | 300 | pay | |
| Youngstown-Warren, OH | +0.0% | 680 | pay | |
| Dothan, AL | this area | 280 | ||
| Lima, OH | +0.0% | 250 | pay | |
| Michigan City-La Porte, IN | +0.0% | 190 | pay |
Questions
How much does it cost to hire a sales development representative in Dothan, AL?
About $70,890 a year at the median, or $5,908 a month: $54,940 in pay plus about $15,950 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Dothan?
The median was $54,940 a year in the May 2025 BLS survey. The 10th percentile was $33,890, the 90th $91,430, and the middle half earned $42,320 to $74,450.
Is Dothan cheaper than the rest of Alabama for sales development representatives?
Yes, it costs less: a median of $54,940 against $58,840 statewide. The next area up in Alabama is Daphne-Fairhope at $55,190, the next down Auburn-Opelika at $51,720.
How many sales development representatives work in Dothan?
BLS counts about 280 in the May 2025 survey. That is 2% of the Alabama total of 12,840. 8 areas in Alabama have more; the closest in size is Auburn-Opelika, with about 340.
Does a sales development representative cost more than a marketing specialist in Dothan?
Yes: $7,150 a year more at the median. The medians are $54,940 and $47,790.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.