Sales Development Representative salary in Tuscaloosa, AL
Tuscaloosa is a lower-cost market for sales development representatives: the median of $49,640 a year1 is 15.6% below the Alabama statewide median of $58,840, and 29.1% below the US median of $69,990. That is in the bottom quarter of US areas (#436 of 520). About 360 sales development representatives work here, 3% of the Alabama total.
BLS occupation 41-3091, area Tuscaloosa, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Tuscaloosa against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Tuscaloosa, AL | $36,000 | $49,640 | $109,890 | |
| Alabama | $37,450 | $58,840 | $114,990 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Tuscaloosa earns $38,590–$75,730. Pay is tightly grouped: the top tenth starts at $109,890, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($62,590) is 26% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $37,140 wide, between the figure for Alabama ($34,160) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,000 | $3,000 | $17.31 | $46,452 |
| 25th percentile | $38,590 | $3,216 | $18.55 | $49,794 |
| Median | $49,640 | $4,137 | $23.87 | $64,052 |
| 75th percentile | $75,730 | $6,311 | $36.41 | $97,716 |
| 90th percentile | $109,890 | $9,158 | $52.83 | $141,794 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,090 over the median, the 25th only $11,050 under it. An offer at the 75th percentile adds about $33,665 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Tuscaloosa, and the Alabama statewide median of $58,840 falls there too.
What a hire really costs in Tuscaloosa
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $14,412 to the $49,640 median and brings it to $64,052 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Tuscaloosa
Of the 16 roles we track in Tuscaloosa, this one ranks #7 by median pay, between marketing specialists ($53,090) and paralegals ($45,860). Project Coordinator is the highest at $93,380.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +20.6% | 970 | |
| Marketing Specialist | +7.0% | 310 | |
| Sales Development Representative | this role | 360 | |
| Paralegal | -7.6% | 190 | |
| Payroll Specialist | -8.3% | 40 |
Measured against the US median, sales development representatives rank #15 of the 16 roles we track in Tuscaloosa (-29.1%), between paralegals (-27.1%) and marketing specialists (-32.6%). The typical role here is at -18.1%, so, measured against the US, sales development representatives cost less in Tuscaloosa than the area's general pay level would suggest. Sales development representatives hold 4.0% of the jobs in these 16 roles in Tuscaloosa, 5.9% across Alabama and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $46,570 in the Southwest Alabama nonmetro area to $64,460 in Huntsville, a gap of $17,890 a year. Of the 6 areas in Alabama with more sales development representatives than Tuscaloosa, 1 pays less: the Northeast Alabama nonmetro area ($49,230).
| Area | Median | vs Tuscaloosa | Jobs |
|---|---|---|---|
| Montgomery, AL | +3.7% | 830 | |
| Northwest Alabama (Nonmetro) | +0.4% | 170 | |
| Decatur, AL | +0.3% | 260 | |
| Tuscaloosa, AL | this area | 360 | |
| Northeast Alabama (Nonmetro) | -0.8% | 460 | |
| Anniston-Oxford, AL | -5.0% | 150 | |
| Gadsden, AL | -5.2% | 140 |
Tuscaloosa against other US metro areas
By number of jobs, Tuscaloosa is #315 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Alabama, Chico and Muskegon-Norton Shores pay just above Tuscaloosa and Athens-Clarke County and Parkersburg-Vienna just below. All four are within $180 a year of the median in Tuscaloosa. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Tuscaloosa | Jobs | Close in |
|---|---|---|---|---|
| Bremerton-Silverdale, WA | +56.5% | 360 | jobs | |
| Binghamton, NY | +28.3% | 360 | jobs | |
| Bloomington, IN | +16.0% | 360 | jobs | |
| Muskegon-Norton Shores, MI | +0.1% | 180 | pay | |
| Chico, CA | +0.1% | 360 | pay | |
| Tuscaloosa, AL | this area | 360 | ||
| Athens-Clarke County, GA | -0.2% | 400 | pay | |
| Parkersburg-Vienna, WV | -0.4% | 130 | pay |
Questions
How much does it cost to hire a sales development representative in Tuscaloosa, AL?
About $64,052 a year at the median, or $5,338 a month: $49,640 in pay plus about $14,412 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Tuscaloosa?
Pay here is lower than in three quarters of US areas. The median was $49,640 a year in the May 2025 BLS survey. The 10th percentile was $36,000, the 90th $109,890, and the middle half earned $38,590 to $75,730.
Is Tuscaloosa cheaper than the rest of Alabama for sales development representatives?
Yes, it costs less: a median of $49,640 against $58,840 statewide. The next area up in Alabama is Decatur at $49,780, the next down the Northeast Alabama nonmetro area at $49,230.
How many sales development representatives work in Tuscaloosa?
BLS counts about 360 in the May 2025 survey. That is 3% of the Alabama total of 12,840. 6 areas in Alabama have more; the closest in size is the Northeast Alabama nonmetro area, with about 460.
Does a sales development representative cost more than a paralegal in Tuscaloosa?
Yes: $3,780 a year more at the median. The medians are $49,640 and $45,860.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.