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Sales Development Representative salary and cost of hiring in the US

A sales development representative (SDR) books meetings for the sales team: researches prospects, writes outreach, makes calls and qualifies leads.

$69,990US median wage
$99,986employer cost with benefits
1,256,010sales development representatives employed
New Yorkhighest-paying state

BLS occupation 41-3091[1]; benefits share[2]. Checked 2026-10-16.

Request profilesPay by state

US salary range

Range10thMedian90th
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

Salary by state

Linked states have a detailed page with metro areas.
StateMedian90th percentileJobs
New York
$92,190
$174,82080,510
Massachusetts
$83,760
$162,33032,300
Rhode Island
$81,450
$132,020n/a
California
$80,850
$168,720156,110
Washington
$79,920
$149,99018,950
Colorado
$79,810
$164,84037,810
New Jersey
$79,200
$167,43044,980
Vermont
$77,530
$148,4701,130
Connecticut
$76,940
$157,37011,420
District of Columbia
$76,770
$192,2703,120
Minnesota
$75,370
$146,20019,220
Georgia (US state)
$75,280
$158,52046,960
Michigan
$73,380
$135,72027,160
Arizona
$72,920
$130,22026,340
Virginia
$72,640
$169,61041,390
New Hampshire
$71,510
$137,3804,670
Alaska
$69,610
$102,080900
Delaware
$67,540
$121,5302,910
Oregon
$67,040
$135,48010,440
Illinois
$66,900
$154,07069,910
North Dakota
$66,060
$146,5201,620
Pennsylvania
$64,480
$133,98039,920
Wisconsin
$64,020
$123,28022,720
Indiana
$63,960
$124,00021,950
Maine
$63,900
$107,2702,120
Maryland
$63,310
$132,05021,580
North Carolina
$62,620
$145,63046,040
Kansas
$62,580
$147,80012,480
Utah
$62,580
$131,03016,210
Nevada
$62,450
$109,18010,950
Iowa
$62,420
$119,0606,530
New Mexico
$61,880
$117,7303,790
South Dakota
$61,770
$99,490630
Texas
$61,680
$127,930135,030
Florida
$60,660
$129,730107,650
Missouri
$60,440
$122,83014,100
Tennessee
$60,230
$115,74021,600
Ohio
$59,390
$122,10038,440
Wyoming
$58,970
$136,150750
Idaho
$58,930
$166,2305,030
Alabama
$58,840
$114,99012,840
Montana
$58,720
$116,4001,730
South Carolina
$58,510
$126,68021,070
Hawaii
$58,500
$101,1003,450
Nebraska
$57,770
$104,1006,110
Louisiana
$55,200
$108,5408,200
Oklahoma
$54,990
$105,9109,710
Kentucky
$52,750
$116,88011,860
Arkansas
$50,570
$107,2105,750
West Virginia
$50,240
$129,9902,130
Mississippi
$48,440
$98,4303,730

Top-paying metro areas

Areas with at least 500 people in the job.

Metro areaMedianJobs
San Jose-Sunnyvale-Santa Clara, CA
$116,510
13,390
Boulder, CO
$99,990
3,230
San Francisco-Oakland-Fremont, CA
$96,960
29,980
New York-Newark-Jersey City, NY-NJ
$93,750
91,680
Boston-Cambridge-Newton, MA-NH
$83,420
25,310
Sussex Delaware nonmetropolitan area
$82,790
690
Seattle-Tacoma-Bellevue, WA
$82,540
12,450
Denver-Aurora-Centennial, CO
$80,650
24,480
Midland, TX
$80,460
1,710
Burlington-South Burlington, VT
$79,680
500

What the job involves

  • Research target companies and contacts
  • Write and send outreach sequences
  • Make cold calls and follow-ups
  • Qualify leads and book meetings
  • Keep the CRM clean and up to date

Tools

  • HubSpot or Salesforce
  • Apollo or LinkedIn Sales Navigator
  • Outreach or Instantly
  • Aircall

How to test candidates

Remote work

Calls to US prospects mean working US hours; email-led outreach is more flexible.

Local or remote

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$99,986local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Questions

What is the average sales development representative salary in the US?

The BLS median was $69,990 a year in May 2025 and the mean $82,430.

Which state pays sales development representatives the most?

New York, with a median of $92,190 a year.

Hire sales development representatives remotely

Sources

  1. BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Data checked 2026-10-16.