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Sales Development Representative salary and cost of hiring in Kentucky

The median sales development representative in Kentucky earned $52,750 a year in May 2025[1], 24.6% below the US median of $69,990. That puts Kentucky at #48 of 51 states for this job.

$4,396median pay per month in Kentucky
$6,280employer cost per month with benefits
$25.36median pay per hour
11,860people in this job in Kentucky

BLS occupation 41-3091. Data from the May 2025 release, checked 2026-10-15.

Salary range

Range10thMedian90th
Kentucky$33,120$52,750$116,880
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in Kentucky earns $41,160–$79,350; the top tenth earns $116,880 or more, 3.5 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Kentucky median that makes about $75,357 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$75,357local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Kentucky

AreaMedian75th percentileJobs
Paducah, KY-IL
$55,780
$82,150270
Louisville/Jefferson County, KY-IN
$55,190
$81,4505,190
South Central Kentucky nonmetropolitan area
$51,770
$80,040570
Elizabethtown, KY
$51,360
$78,010230
Lexington-Fayette, KY
$50,690
$77,2901,950
Central Kentucky nonmetropolitan area
$50,320
$73,320620
Bowling Green, KY
$48,730
$72,910340
West Kentucky nonmetropolitan area
$47,820
$63,240450
East Kentucky nonmetropolitan area
$47,750
$69,320240
Owensboro, KY
$47,590
$70,010220

Paducah, KY-IL pays the most ($55,780) and Owensboro, KY the least ($47,590): $8,190 a year apart for the same job.

What a sales development representative does

A sales development representative (SDR) books meetings for the sales team: researches prospects, writes outreach, makes calls and qualifies leads.

Neighbours in the ranking

StateMedianvs Kentucky
Louisiana
$55,200
+4.6%
Oklahoma
$54,990
+4.2%
Kentucky
$52,750
+0.0%
Arkansas
$50,570
-4.1%
West Virginia
$50,240
-4.8%

Questions

How much does a sales development representative earn in Kentucky?

The median was $52,750 a year in the May 2025 BLS survey; the middle half earned $41,160 to $79,350.

What does it cost to employ a sales development representative in Kentucky?

About $75,357 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Kentucky do sales development representatives earn the most?

Paducah, KY-IL, with a median of $55,780 a year.

Sources

  1. BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.