Sales Development Representative salary and cost of hiring in Kentucky
The median sales development representative in Kentucky earned $52,750 a year in May 2025[1], 24.6% below the US median of $69,990. That puts Kentucky at #48 of 51 states for this job.
BLS occupation 41-3091. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Kentucky | $33,120 | $52,750 | $116,880 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Kentucky earns $41,160–$79,350; the top tenth earns $116,880 or more, 3.5 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Kentucky median that makes about $75,357 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Kentucky
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Paducah, KY-IL | $82,150 | 270 | |
| Louisville/Jefferson County, KY-IN | $81,450 | 5,190 | |
| South Central Kentucky nonmetropolitan area | $80,040 | 570 | |
| Elizabethtown, KY | $78,010 | 230 | |
| Lexington-Fayette, KY | $77,290 | 1,950 | |
| Central Kentucky nonmetropolitan area | $73,320 | 620 | |
| Bowling Green, KY | $72,910 | 340 | |
| West Kentucky nonmetropolitan area | $63,240 | 450 | |
| East Kentucky nonmetropolitan area | $69,320 | 240 | |
| Owensboro, KY | $70,010 | 220 |
Paducah, KY-IL pays the most ($55,780) and Owensboro, KY the least ($47,590): $8,190 a year apart for the same job.
What a sales development representative does
A sales development representative (SDR) books meetings for the sales team: researches prospects, writes outreach, makes calls and qualifies leads.
Neighbours in the ranking
| State | Median | vs Kentucky |
|---|---|---|
| Louisiana | +4.6% | |
| Oklahoma | +4.2% | |
| Kentucky | +0.0% | |
| Arkansas | -4.1% | |
| West Virginia | -4.8% |
Questions
How much does a sales development representative earn in Kentucky?
The median was $52,750 a year in the May 2025 BLS survey; the middle half earned $41,160 to $79,350.
What does it cost to employ a sales development representative in Kentucky?
About $75,357 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Kentucky do sales development representatives earn the most?
Paducah, KY-IL, with a median of $55,780 a year.
Sources
- BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.