Sales Development Representative salary and cost of hiring in Florida
The median sales development representative in Florida earned $60,660 a year in May 2025[1], 13.3% below the US median of $69,990. That puts Florida at #35 of 51 states for this job.
BLS occupation 41-3091. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Florida earns $44,050–$84,980; the top tenth earns $129,730 or more, 3.6 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Florida median that makes about $86,657 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Florida
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Naples-Marco Island, FL | $91,820 | 1,500 | |
| South Florida nonmetropolitan area | $82,170 | 610 | |
| Crestview-Fort Walton Beach-Destin, FL | $83,690 | 1,050 | |
| Miami-Fort Lauderdale-West Palm Beach, FL | $87,050 | 30,300 | |
| Tallahassee, FL | $92,070 | 1,640 | |
| Jacksonville, FL | $84,540 | 7,700 | |
| Palm Bay-Melbourne-Titusville, FL | $82,460 | 1,920 | |
| Gainesville, FL | $79,260 | 910 | |
| Tampa-St. Petersburg-Clearwater, FL | $82,640 | 16,050 | |
| Orlando-Kissimmee-Sanford, FL | $83,540 | 18,340 | |
| Deltona-Daytona Beach-Ormond Beach, FL | $86,790 | 1,920 | |
| Sebastian-Vero Beach-West Vero Corridor, FL | $78,270 | 540 | |
| Port St. Lucie, FL | $80,280 | 1,200 | |
| North Port-Bradenton-Sarasota, FL | $80,640 | 3,570 | |
| North Florida nonmetropolitan area | $81,450 | 460 | |
| Cape Coral-Fort Myers, FL | $82,070 | 3,170 | |
| Wildwood-The Villages, FL | $83,380 | 240 | |
| Pensacola-Ferry Pass-Brent, FL | $78,710 | 1,500 | |
| Punta Gorda, FL | $80,030 | 510 | |
| Ocala, FL | $78,840 | 860 | |
| Homosassa Springs, FL | $75,760 | 190 | |
| Panama City-Panama City Beach, FL | $75,290 | 620 | |
| Sebring, FL | $74,980 | 210 | |
| Lakeland-Winter Haven, FL | $66,830 | 2,250 |
Naples-Marco Island, FL pays the most ($64,410) and Lakeland-Winter Haven, FL the least ($46,070): $18,340 a year apart for the same job.
What a sales development representative does
A sales development representative (SDR) books meetings for the sales team: researches prospects, writes outreach, makes calls and qualifies leads.
Neighbours in the ranking
| State | Median | vs Florida |
|---|---|---|
| South Dakota | +1.8% | |
| Texas | +1.7% | |
| Florida | +0.0% | |
| Missouri | -0.4% | |
| Tennessee | -0.7% |
Questions
How much does a sales development representative earn in Florida?
The median was $60,660 a year in the May 2025 BLS survey; the middle half earned $44,050 to $84,980.
What does it cost to employ a sales development representative in Florida?
About $86,657 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Florida do sales development representatives earn the most?
Naples-Marco Island, FL, with a median of $64,410 a year.
Sources
- BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.