Cost of hiring a sales development representative in Orlando-Kissimmee, FL
Orlando-Kissimmee is a lower-cost market for sales development representatives: the median of $58,870 a year[1] is 3.0% below the Florida statewide median of $60,660, and 15.9% below the US median of $69,990. Among US areas it comes in at #271 of 520. BLS counts about 18,340 people in this job here, 17% of the Florida total.
BLS occupation 41-3091, area Orlando-Kissimmee-Sanford, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Orlando-Kissimmee against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Orlando-Kissimmee, FL | $31,320 | $58,870 | $129,730 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Orlando-Kissimmee earns $40,810–$83,540. The top tenth earns $129,730 or more, 4.1 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($71,000) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,320 | $2,610 | $15.06 | $44,743 |
| 25th percentile | $40,810 | $3,401 | $19.62 | $58,300 |
| Median | $58,870 | $4,906 | $28.30 | $84,100 |
| 75th percentile | $83,540 | $6,962 | $40.16 | $119,343 |
| 90th percentile | $129,730 | $10,811 | $62.37 | $185,329 |
The step from the 25th percentile to the median is $18,060 a year; from the median to the 75th it is $24,670, or about $35,243 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
What a hire really costs in Orlando-Kissimmee
Pay is only part of it. Benefits and payroll taxes are 30.0% of total compensation in US private industry[2], which adds about $25,230 to the $58,870 median and brings it to $84,100 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Other roles in Orlando-Kissimmee
Of the 17 roles we track in Orlando-Kissimmee, this one ranks #8 by median pay. Project Coordinator is the highest at $96,390 and Virtual Receptionist the lowest at $36,290.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +63.7% | 11,690 | |
| Accountant | +33.6% | 10,410 | |
| Marketing Specialist | +23.8% | 8,780 | |
| Recruiter | +11.1% | 9,380 | |
| Executive Assistant | +10.6% | 2,670 | |
| Office Manager | +7.0% | 14,830 | |
| Paralegal | +1.0% | 5,480 | |
| Sales Development Representative | this role | 18,340 | |
| Payroll Specialist | -15.4% | 1,690 | |
| Bookkeeper | -17.7% | 11,440 | |
| E-commerce Order Specialist | -21.9% | 420 | |
| HR Assistant | -22.8% | 470 | |
| Administrative Assistant | -24.6% | 12,220 | |
| Customer Support Specialist | -31.2% | 35,690 | |
| Medical Administrative Assistant | -32.9% | 13,050 | |
| Data Entry Specialist | -36.9% | 790 | |
| Virtual Receptionist | -38.4% | 7,550 |
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year.
| Area | Median | vs Orlando-Kissimmee | Jobs |
|---|---|---|---|
| Palm Bay-Melbourne, FL | +2.4% | 1,920 | |
| Gainesville, FL | +2.0% | 910 | |
| Tampa-St. Petersburg, FL | +1.2% | 16,050 | |
| Orlando-Kissimmee, FL | this area | 18,340 | |
| Deltona-Daytona Beach, FL | -0.2% | 1,920 | |
| Sebastian-Vero Beach, FL | -1.0% | 540 | |
| Port St. Lucie, FL | -1.5% | 1,200 |
Questions
How much does it cost to hire a sales development representative in Orlando-Kissimmee, FL?
About $84,100 a year at the median, or $7,008 a month: $58,870 in pay plus benefits and payroll taxes at the 30% share of total compensation in US private industry (June 2026). Recruiting, equipment and office space are extra.
What do sales development representatives earn in Orlando-Kissimmee?
The median was $58,870 a year in the May 2025 BLS survey. The 10th percentile was $31,320, the 90th $129,730, and the middle half earned $40,810 to $83,540.
Is Orlando-Kissimmee cheaper than the rest of Florida for sales development representatives?
Yes, it costs less: a median of $58,870 against $60,660 statewide. Naples-Marco Island pays the most ($64,410) and Lakeland-Winter Haven the least ($46,070).
How many sales development representatives work in Orlando-Kissimmee?
BLS counts about 18,340 in the May 2025 survey. That is 17% of the Florida total of 107,650.
Does a sales development representative cost more than a payroll specialist in Orlando-Kissimmee?
Yes: $9,040 a year more at the median. The medians are $58,870 and $49,830.
Sources
- BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-06.