Cost of hiring a sales development representative in Tampa-St. Petersburg, FL
Tampa-St. Petersburg is a lower-cost market for sales development representatives: the median of $59,600 a year[1] is 1.7% below the Florida statewide median of $60,660, and 14.8% below the US median of $69,990. Among US areas it comes in at #252 of 520. BLS counts about 16,050 people in this job here, 15% of the Florida total.
BLS occupation 41-3091, area Tampa-St. Petersburg-Clearwater, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Tampa-St. Petersburg against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Tampa-St. Petersburg, FL | $37,250 | $59,600 | $127,710 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Tampa-St. Petersburg earns $42,910–$82,640. Pay is tightly grouped: the top tenth starts at $127,710, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,750) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,250 | $3,104 | $17.91 | $53,214 |
| 25th percentile | $42,910 | $3,576 | $20.63 | $61,300 |
| Median | $59,600 | $4,967 | $28.65 | $85,143 |
| 75th percentile | $82,640 | $6,887 | $39.73 | $118,057 |
| 90th percentile | $127,710 | $10,642 | $61.40 | $182,443 |
An offer at the 75th percentile instead of the median adds $23,040 a year in pay and about $32,914 in employer cost. Going down to the 25th percentile saves $16,690 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
What a hire really costs in Tampa-St. Petersburg
Pay is only part of it. Benefits and payroll taxes are 30.0% of total compensation in US private industry[2], which adds about $25,543 to the $59,600 median and brings it to $85,143 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Other roles in Tampa-St. Petersburg
Of the 16 roles we track in Tampa-St. Petersburg, this one ranks #8 by median pay. Project Coordinator is the highest at $97,780 and Virtual Receptionist the lowest at $36,640.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Project Coordinator | +64.1% | 11,660 | |
| Accountant | +32.5% | 14,770 | |
| Marketing Specialist | +26.2% | 8,420 | |
| Recruiter | +10.0% | 10,410 | |
| Executive Assistant | +8.6% | 3,140 | |
| Office Manager | +6.8% | 14,050 | |
| Paralegal | +0.9% | 6,630 | |
| Sales Development Representative | this role | 16,050 | |
| HR Assistant | -12.0% | 530 | |
| Payroll Specialist | -15.4% | 2,300 | |
| Bookkeeper | -16.0% | 12,750 | |
| E-commerce Order Specialist | -17.5% | 650 | |
| Medical Administrative Assistant | -26.6% | 16,350 | |
| Customer Support Specialist | -28.4% | 34,150 | |
| Data Entry Specialist | -35.4% | 1,460 | |
| Virtual Receptionist | -38.5% | 10,290 |
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year.
| Area | Median | vs Tampa-St. Petersburg | Jobs |
|---|---|---|---|
| Jacksonville, FL | +3.3% | 7,700 | |
| Palm Bay-Melbourne, FL | +1.2% | 1,920 | |
| Gainesville, FL | +0.7% | 910 | |
| Tampa-St. Petersburg, FL | this area | 16,050 | |
| Orlando-Kissimmee, FL | -1.2% | 18,340 | |
| Deltona-Daytona Beach, FL | -1.4% | 1,920 | |
| Sebastian-Vero Beach, FL | -2.2% | 540 |
Questions
How much does it cost to hire a sales development representative in Tampa-St. Petersburg, FL?
About $85,143 a year at the median, or $7,095 a month: $59,600 in pay plus benefits and payroll taxes at the 30% share of total compensation in US private industry (June 2026). Recruiting, equipment and office space are extra.
What do sales development representatives earn in Tampa-St. Petersburg?
The median was $59,600 a year in the May 2025 BLS survey. The 10th percentile was $37,250, the 90th $127,710, and the middle half earned $42,910 to $82,640.
Is Tampa-St. Petersburg cheaper than the rest of Florida for sales development representatives?
Yes, it costs less: a median of $59,600 against $60,660 statewide. Naples-Marco Island pays the most ($64,410) and Lakeland-Winter Haven the least ($46,070).
How many sales development representatives work in Tampa-St. Petersburg?
BLS counts about 16,050 in the May 2025 survey. That is 15% of the Florida total of 107,650.
Does a sales development representative cost more than an HR assistant in Tampa-St. Petersburg?
Yes: $7,180 a year more at the median. The medians are $59,600 and $52,420.
Sources
- BLS OEWS May 2025, 41-3091: https://www.bls.gov/oes/current/oes413091.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-06.