Sales Development Representative salary in Crestview-Fort Walton Beach, FL
For this job Crestview-Fort Walton Beach sits between the state and national figures, with a median of $62,110 a year1. That is 2.4% above the Florida statewide median of $60,660, and 11.3% below the US median of $69,990. Among US areas it comes in at #165 of 520. About 1,050 sales development representatives work here.
BLS occupation 41-3091, area Crestview-Fort Walton Beach-Destin, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Crestview-Fort Walton Beach against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Crestview-Fort Walton Beach, FL | $38,510 | $62,110 | $126,820 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Crestview-Fort Walton Beach earns $44,870–$83,690. Pay is tightly grouped: the top tenth starts at $126,820, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,760) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,820 wide, against $40,930 across Florida and $52,810 nationally: employers in Crestview-Fort Walton Beach pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,510 | $3,209 | $18.51 | $49,690 |
| 25th percentile | $44,870 | $3,739 | $21.57 | $57,897 |
| Median | $62,110 | $5,176 | $29.86 | $80,142 |
| 75th percentile | $83,690 | $6,974 | $40.24 | $107,987 |
| 90th percentile | $126,820 | $10,568 | $60.97 | $163,639 |
An offer at the 75th percentile instead of the median adds $21,580 a year in pay and about $27,845 in employer cost. Going down to the 25th percentile saves $17,240 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Crestview-Fort Walton Beach, and the Florida statewide median of $60,660 falls between the 25th percentile and the median.
What a hire really costs in Crestview-Fort Walton Beach
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,032 to the $62,110 median and brings it to $80,142 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Crestview-Fort Walton Beach
Of the 17 roles we track in Crestview-Fort Walton Beach, this one ranks #7 by median pay, between marketing specialists ($62,180) and paralegals ($55,960). Project Coordinator is the highest at $100,180.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +0.2% | 890 | |
| Marketing Specialist | +0.1% | 490 | |
| Sales Development Representative | this role | 1,050 | |
| Paralegal | -9.9% | 180 | |
| Payroll Specialist | -13.2% | 120 |
Measured against the US median, sales development representatives rank #13 of the 17 roles we track in Crestview-Fort Walton Beach (-11.3%), between paralegals (-11.0%) and customer support specialists (-12.4%). The typical role here is at -5.4%, so, measured against the US, sales development representatives cost less in Crestview-Fort Walton Beach than the area's general pay level would suggest. Sales development representatives hold 9.3% of the jobs in these 17 roles in Crestview-Fort Walton Beach, 9.3% across Florida and 7.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 13 areas in Florida with more sales development representatives than Crestview-Fort Walton Beach, 12 pay less, the largest of them Miami-Fort Lauderdale, FL ($62,090), Orlando-Kissimmee, FL ($58,870) and Tampa-St. Petersburg, FL ($59,600).
| Area | Median | vs Crestview-Fort Walton Beach | Jobs |
|---|---|---|---|
| Naples-Marco Island, FL | +3.7% | 1,500 | |
| South Florida (Nonmetro) | +0.0% | 610 | |
| Crestview-Fort Walton Beach, FL | this area | 1,050 | |
| Miami-Fort Lauderdale, FL | -0.0% | 30,300 | |
| Tallahassee, FL | -0.4% | 1,640 | |
| Jacksonville, FL | -0.9% | 7,700 | |
| Palm Bay-Melbourne, FL | -2.9% | 1,920 |
Crestview-Fort Walton Beach against other US metro areas
By number of jobs, Crestview-Fort Walton Beach is #140 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Iowa City and Riverside-San Bernardino pay just above Crestview-Fort Walton Beach and Traverse City and Longview just below. All four are within $120 a year of the median in Crestview-Fort Walton Beach. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Crestview-Fort Walton Beach | Jobs | Close in |
|---|---|---|---|---|
| Ann Arbor, MI | +21.3% | 1,060 | jobs | |
| Portland-South Portland, ME | +10.1% | 1,070 | jobs | |
| Riverside-San Bernardino, CA | +0.2% | 9,270 | pay | |
| Iowa City, IA | +0.1% | 330 | pay | |
| Crestview-Fort Walton Beach, FL | this area | 1,050 | ||
| Traverse City, MI | +0.0% | 350 | pay | |
| Longview, TX | -0.0% | 930 | pay | |
| Lincoln, NE | -0.5% | 1,050 | jobs |
Questions
How much does it cost to hire a sales development representative in Crestview-Fort Walton Beach, FL?
About $80,142 a year at the median, or $6,678 a month: $62,110 in pay plus about $18,032 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Crestview-Fort Walton Beach?
The median was $62,110 a year in the May 2025 BLS survey. The 10th percentile was $38,510, the 90th $126,820, and the middle half earned $44,870 to $83,690.
Is Crestview-Fort Walton Beach cheaper than the rest of Florida for sales development representatives?
No, it costs more: a median of $62,110 against $60,660 statewide. The next area up in Florida is the South Florida nonmetro area at $62,120, the next down Miami-Fort Lauderdale at $62,090.
How many sales development representatives work in Crestview-Fort Walton Beach?
BLS counts about 1,050 in the May 2025 survey. 13 areas in Florida have more; the closest in size is Port St. Lucie, with about 1,200.
Does a sales development representative cost more than a paralegal in Crestview-Fort Walton Beach?
Yes: $6,150 a year more at the median. The medians are $62,110 and $55,960.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.