Sales Development Representative salary in Portland-South Portland, ME
Sales development representatives earn more in Portland-South Portland than anywhere else in Maine. Expect a median of $68,370 a year1, 7.0% above the Maine statewide median of $63,900 and 2.3% below the US median of $69,990. That is in the top quarter of US areas (#76 of 520). It is the largest market for the job in Maine: about 1,070 people, 50% of the Maine total.
BLS occupation 41-3091, area Portland-South Portland, ME. Data from the May 2025 release, checked 2026-10-15.
Pay in Portland-South Portland against Maine and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Portland-South Portland, ME | $40,670 | $68,370 | $122,450 | |
| Maine | $39,040 | $63,900 | $107,270 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Portland-South Portland earns $48,640–$92,830. Pay is tightly grouped: the top tenth starts at $122,450, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($76,920) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $44,190 wide, between the figure for Maine ($35,350) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,670 | $3,389 | $19.55 | $52,477 |
| 25th percentile | $48,640 | $4,053 | $23.38 | $62,761 |
| Median | $68,370 | $5,698 | $32.87 | $88,219 |
| 75th percentile | $92,830 | $7,736 | $44.63 | $119,781 |
| 90th percentile | $122,450 | $10,204 | $58.87 | $158,000 |
The step from the 25th percentile to the median is $19,730 a year; from the median to the 75th it is $24,460, or about $31,561 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Portland-South Portland, and the Maine statewide median of $63,900 falls between the 25th percentile and the median.
What a hire really costs in Portland-South Portland
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,849 to the $68,370 median and brings it to $88,219 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Portland-South Portland
Of the 17 roles we track in Portland-South Portland, this one ranks #6 by median pay, between office managers ($70,240) and executive assistants ($66,750). Project Coordinator is the highest at $105,530.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +7.4% | 1,240 | |
| Office Manager | +2.7% | 2,600 | |
| Sales Development Representative | this role | 1,070 | |
| Executive Assistant | -2.4% | 1,090 | |
| Paralegal | -6.0% | 700 |
Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Portland-South Portland (-2.3%), between office managers (+1.1%) and accountants (-4.6%). The typical role here is at +2.8%, so, measured against the US, sales development representatives cost less in Portland-South Portland than the area's general pay level would suggest. Sales development representatives hold 4.4% of the jobs in these 17 roles in Portland-South Portland, 3.9% across Maine and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Maine
Across the 5 areas of Maine with data for this job, the median runs from $47,260 in the Southwest Maine nonmetro area to $68,370 in Portland-South Portland, a gap of $21,110 a year. No other area in Maine has as many sales development representatives, and all 4 others pay less.
| Area | Median | vs Portland-South Portland | Jobs |
|---|---|---|---|
| Portland-South Portland, ME | this area | 1,070 | |
| Lewiston-Auburn, ME | -15.3% | 150 | |
| Northeast Maine (Nonmetro) | -18.2% | 110 | |
| Bangor, ME | -21.2% | 210 | |
| Southwest Maine (Nonmetro) | -30.9% | 310 |
Portland-South Portland against other US metro areas
By number of jobs, Portland-South Portland is #135 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Maine, Raleigh-Cary and Casper pay just above Portland-South Portland and Albany-Schenectady and Rochester just below. All four are within $970 a year of the median in Portland-South Portland. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Portland-South Portland | Jobs | Close in |
|---|---|---|---|---|
| Ann Arbor, MI | +10.2% | 1,060 | jobs | |
| Casper, WY | +0.6% | 130 | pay | |
| Raleigh-Cary, NC | +0.3% | 8,970 | pay | |
| Portland-South Portland, ME | this area | 1,070 | ||
| Albany-Schenectady, NY | -0.5% | 3,060 | pay | |
| Rochester, NY | -1.4% | 3,510 | pay | |
| Scranton-Wilkes-Barre, PA | -17.6% | 1,070 | jobs | |
| Springfield, MO | -23.1% | 1,070 | jobs |
Questions
How much does it cost to hire a sales development representative in Portland-South Portland, ME?
About $88,219 a year at the median, or $7,352 a month: $68,370 in pay plus about $19,849 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Portland-South Portland?
Pay here is higher than in three quarters of US areas. The median was $68,370 a year in the May 2025 BLS survey. The 10th percentile was $40,670, the 90th $122,450, and the middle half earned $48,640 to $92,830.
Is Portland-South Portland the most expensive area in Maine for sales development representatives?
Yes. Its median of $68,370 is the highest of 5 areas in Maine. Lewiston-Auburn comes next at $57,920.
How many sales development representatives work in Portland-South Portland?
BLS counts about 1,070 in the May 2025 survey. That is 50% of the Maine total of 2,120. No other area in Maine has as many.
Does a sales development representative cost more than an executive assistant in Portland-South Portland?
Yes: $1,620 a year more at the median. The medians are $68,370 and $66,750.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.