Sales Development Representative salary in Scranton-Wilkes-Barre, PA
Scranton-Wilkes-Barre is a lower-cost market for sales development representatives: the median of $56,330 a year1 is 12.6% below the Pennsylvania statewide median of $64,480, and 19.5% below the US median of $69,990. Among US areas it comes in at #335 of 520. About 1,070 sales development representatives work here, 3% of the Pennsylvania total.
BLS occupation 41-3091, area Scranton--Wilkes-Barre, PA. Data from the May 2025 release, checked 2026-10-15.
Pay in Scranton-Wilkes-Barre against Pennsylvania and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Scranton-Wilkes-Barre, PA | $33,660 | $56,330 | $110,330 | |
| Pennsylvania | $37,270 | $64,480 | $133,980 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Scranton-Wilkes-Barre earns $38,680–$80,200. Pay is tightly grouped: the top tenth starts at $110,330, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($65,870) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,520 wide, against $49,800 across Pennsylvania and $52,810 nationally: employers in Scranton-Wilkes-Barre pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,660 | $2,805 | $16.18 | $43,432 |
| 25th percentile | $38,680 | $3,223 | $18.60 | $49,910 |
| Median | $56,330 | $4,694 | $27.08 | $72,684 |
| 75th percentile | $80,200 | $6,683 | $38.56 | $103,484 |
| 90th percentile | $110,330 | $9,194 | $53.04 | $142,361 |
An offer at the 75th percentile instead of the median adds $23,870 a year in pay and about $30,800 in employer cost. Going down to the 25th percentile saves $17,650 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Scranton-Wilkes-Barre, and the Pennsylvania statewide median of $64,480 falls there too.
What a hire really costs in Scranton-Wilkes-Barre
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,354 to the $56,330 median and brings it to $72,684 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Scranton-Wilkes-Barre
Of the 17 roles we track in Scranton-Wilkes-Barre, this one ranks #8 by median pay, between paralegals ($57,600) and payroll specialists ($49,060). Project Coordinator is the highest at $91,820.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +7.3% | 770 | |
| Paralegal | +2.3% | 400 | |
| Sales Development Representative | this role | 1,070 | |
| Payroll Specialist | -12.9% | 180 | |
| HR Assistant | -13.0% | 120 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Scranton-Wilkes-Barre (-19.5%), between executive assistants (-16.0%) and marketing specialists (-23.3%). The typical role here is at -10.0%, so, measured against the US, sales development representatives cost less in Scranton-Wilkes-Barre than the area's general pay level would suggest. Sales development representatives hold 5.3% of the jobs in these 17 roles in Scranton-Wilkes-Barre, 7.0% across Pennsylvania and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Pennsylvania
Across the 20 areas of Pennsylvania with data for this job, the median runs from $51,640 in Gettysburg to $71,020 in Philadelphia-Camden, a gap of $19,380 a year. All 5 areas in Pennsylvania with more sales development representatives than Scranton-Wilkes-Barre also pay more, among them Philadelphia-Camden, PA-NJ ($71,020) and Pittsburgh, PA ($63,370).
| Area | Median | vs Scranton-Wilkes-Barre | Jobs |
|---|---|---|---|
| Altoona, PA | +2.9% | 260 | |
| Central Pennsylvania (Nonmetro) | +0.8% | 580 | |
| Northeastern Pennsylvania (Nonmetro) | +0.5% | 430 | |
| Scranton-Wilkes-Barre, PA | this area | 1,070 | |
| Erie, PA | -0.2% | 460 | |
| Northwestern Pennsylvania (Nonmetro) | -1.5% | 420 | |
| Johnstown, PA | -6.4% | 190 |
Scranton-Wilkes-Barre against other US metro areas
By number of jobs, Scranton-Wilkes-Barre is #136 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Pennsylvania, Redding and Canton-Massillon pay just above Scranton-Wilkes-Barre and Virginia Beach-Chesapeake and Greenville just below. All four are within $80 a year of the median in Scranton-Wilkes-Barre. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Scranton-Wilkes-Barre | Jobs | Close in |
|---|---|---|---|---|
| Ann Arbor, MI | +33.7% | 1,060 | jobs | |
| Portland-South Portland, ME | +21.4% | 1,070 | jobs | |
| Canton-Massillon, OH | +0.1% | 870 | pay | |
| Redding, CA | +0.0% | 370 | pay | |
| Scranton-Wilkes-Barre, PA | this area | 1,070 | ||
| Virginia Beach-Chesapeake, VA-NC | -0.1% | 5,810 | pay | |
| Greenville, NC | -0.1% | 520 | pay | |
| Springfield, MO | -6.6% | 1,070 | jobs |
Questions
How much does it cost to hire a sales development representative in Scranton-Wilkes-Barre, PA?
About $72,684 a year at the median, or $6,057 a month: $56,330 in pay plus about $16,354 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Scranton-Wilkes-Barre?
The median was $56,330 a year in the May 2025 BLS survey. The 10th percentile was $33,660, the 90th $110,330, and the middle half earned $38,680 to $80,200.
Is Scranton-Wilkes-Barre cheaper than the rest of Pennsylvania for sales development representatives?
Yes, it costs less: a median of $56,330 against $64,480 statewide. The next area up in Pennsylvania is the Northeastern Pennsylvania nonmetro area at $56,610, the next down Erie at $56,210.
How many sales development representatives work in Scranton-Wilkes-Barre?
BLS counts about 1,070 in the May 2025 survey. That is 3% of the Pennsylvania total of 39,920. 5 areas in Pennsylvania have more; the closest in size is Lancaster, with about 1,570.
Does a sales development representative cost more than a payroll specialist in Scranton-Wilkes-Barre?
Yes: $7,270 a year more at the median. The medians are $56,330 and $49,060.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.