Sales Development Representative salary in the Northwestern Pennsylvania nonmetro area
The Northwestern Pennsylvania nonmetro area is a lower-cost market for sales development representatives: the median of $55,470 a year1 is 14.0% below the Pennsylvania statewide median of $64,480, and 20.7% below the US median of $69,990. Among US areas it comes in at #349 of 520. BLS counts about 420 people in this job here, 1% of the Pennsylvania total.
BLS occupation 41-3091, area Northwestern Pennsylvania nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northwestern Pennsylvania nonmetro area against Pennsylvania and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northwestern Pennsylvania (Nonmetro) | $31,200 | $55,470 | $123,240 | |
| Pennsylvania | $37,270 | $64,480 | $133,980 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Northwestern Pennsylvania nonmetro area earns $38,740–$82,390. The top tenth earns $123,240 or more, 4.0 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($67,630) is 22% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $43,650 wide, against $49,800 across Pennsylvania and $52,810 nationally: employers in the Northwestern Pennsylvania nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,200 | $2,600 | $15.00 | $40,258 |
| 25th percentile | $38,740 | $3,228 | $18.62 | $49,987 |
| Median | $55,470 | $4,622 | $26.67 | $71,574 |
| 75th percentile | $82,390 | $6,866 | $39.61 | $106,310 |
| 90th percentile | $123,240 | $10,270 | $59.25 | $159,019 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,920 over the median, the 25th only $16,730 under it. An offer at the 75th percentile adds about $34,735 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Northwestern Pennsylvania nonmetro area, and the Pennsylvania statewide median of $64,480 falls there too.
What a hire really costs in the Northwestern Pennsylvania nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,104 to the $55,470 median and brings it to $71,574 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northwestern Pennsylvania nonmetro area
Of the 17 roles we track in the Northwestern Pennsylvania nonmetro area, this one ranks #7 by median pay, between payroll specialists ($55,690) and executive assistants ($54,080). Project Coordinator is the highest at $84,080.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +4.6% | 350 | |
| Payroll Specialist | +0.4% | 150 | |
| Sales Development Representative | this role | 420 | |
| Executive Assistant | -2.5% | 190 | |
| Paralegal | -5.8% | 120 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in the Northwestern Pennsylvania nonmetro area (-20.7%), between accountants (-19.5%) and marketing specialists (-26.3%). The typical role here is at -14.9%, so, measured against the US, sales development representatives cost less in the Northwestern Pennsylvania nonmetro area than the area's general pay level would suggest. Sales development representatives hold 3.9% of the jobs in these 17 roles in the Northwestern Pennsylvania nonmetro area, 7.0% across Pennsylvania and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Pennsylvania
Across the 20 areas of Pennsylvania with data for this job, the median runs from $51,640 in Gettysburg to $71,020 in Philadelphia-Camden, a gap of $19,380 a year. All 12 areas in Pennsylvania with more sales development representatives than the Northwestern Pennsylvania nonmetro area also pay more, among them Philadelphia-Camden, PA-NJ ($71,020) and Pittsburgh, PA ($63,370).
| Area | Median | vs the Northwestern Pennsylvania nonmetro area | Jobs |
|---|---|---|---|
| Central Pennsylvania (Nonmetro) | +2.4% | 580 | |
| Northeastern Pennsylvania (Nonmetro) | +2.1% | 430 | |
| Scranton-Wilkes-Barre, PA | +1.6% | 1,070 | |
| Erie, PA | +1.3% | 460 | |
| Northwestern Pennsylvania (Nonmetro) | this area | 420 | |
| Johnstown, PA | -4.9% | 190 | |
| Gettysburg, PA | -6.9% | 120 |
the Northwestern Pennsylvania nonmetro area against other US metro areas
By number of jobs, the Northwestern Pennsylvania nonmetro area is #278 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Pennsylvania, Paducah and Victoria pay just above the Northwestern Pennsylvania nonmetro area and Kankakee and Daphne-Fairhope just below. All four are within $360 a year of the median in the Northwestern Pennsylvania nonmetro area. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs the Northwestern Pennsylvania nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Kenosha, WI | +16.0% | 410 | jobs | |
| Saginaw, MI | +3.7% | 410 | jobs | |
| Winchester, VA-WV | +1.1% | 430 | jobs | |
| Victoria, TX | +0.6% | 330 | pay | |
| Paducah, KY-IL | +0.6% | 270 | pay | |
| Northwestern Pennsylvania (Nonmetro) | this area | 420 | ||
| Kankakee, IL | -0.1% | 220 | pay | |
| Daphne-Fairhope, AL | -0.5% | 490 | pay |
Questions
How much does it cost to hire a sales development representative in Northwestern Pennsylvania (Nonmetro)?
About $71,574 a year at the median, or $5,965 a month: $55,470 in pay plus about $16,104 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Northwestern Pennsylvania nonmetro area?
The median was $55,470 a year in the May 2025 BLS survey. The 10th percentile was $31,200, the 90th $123,240, and the middle half earned $38,740 to $82,390.
Is the Northwestern Pennsylvania nonmetro area cheaper than the rest of Pennsylvania for sales development representatives?
Yes, it costs less: a median of $55,470 against $64,480 statewide. The next area up in Pennsylvania is Erie at $56,210, the next down Johnstown at $52,750.
How many sales development representatives work in the Northwestern Pennsylvania nonmetro area?
BLS counts about 420 in the May 2025 survey. That is 1% of the Pennsylvania total of 39,920. 12 areas in Pennsylvania have more; the closest in size is the Northeastern Pennsylvania nonmetro area, with about 430.
Does a sales development representative cost more than an executive assistant in the Northwestern Pennsylvania nonmetro area?
Yes: $1,390 a year more at the median. The medians are $55,470 and $54,080.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.