Sales Development Representative salary in Winchester, VA-WV

Pay in Winchester against Virginia and the US

Sales development representatives at the 90th percentile earn $121,870, 3.5 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Winchester earns $43,670–$80,200. The mean ($67,930) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,530 wide, against $58,700 across Virginia and $52,810 nationally: employers in Winchester pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $24,110 over the median, the 25th only $12,420 under it. An offer at the 75th percentile adds about $31,110 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Winchester, and the Virginia statewide median of $72,640 falls there too.

What a hire really costs in Winchester

At the $56,090 median, a local hire costs about $72,374 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,284 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Winchester

Of the 16 roles we track in Winchester, this one ranks #9 by median pay, between HR assistants ($57,160) and payroll specialists ($53,080). Project Coordinator is the highest at $96,810.

Measured against the US median, this job is the lowest paid of the 16 roles we track in Winchester (-19.9%); HR assistants come first (+12.9%). The typical role here is at -6.1%, so, measured against the US, sales development representatives cost less in Winchester than the area's general pay level would suggest. Sales development representatives hold 6.9% of the jobs in these 16 roles in Winchester, 9.7% across Virginia and 8.0% nationally. That is close to the national mix.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. All 6 areas in Virginia with more sales development representatives than Winchester also pay more, among them Virginia Beach-Chesapeake, VA-NC ($56,270) and Richmond, VA ($61,510).

Winchester against other US metro areas

By number of jobs, Winchester is #272 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Chattanooga and Salisbury pay just above Winchester and Victoria and Paducah just below. All four are within $310 a year of the median in Winchester. Of the three markets with about as many sales development representatives, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.