Sales Development Representative salary in Richmond, VA

Pay in Richmond against Virginia and the US

Sales development representatives at the 90th percentile earn $129,720, 3.6 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Richmond earns $46,160–$87,750. The mean ($74,660) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,590 wide, against $58,700 across Virginia and $52,810 nationally: employers in Richmond pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $26,240 over the median, the 25th only $15,350 under it. An offer at the 75th percentile adds about $33,858 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Richmond, and the Virginia statewide median of $72,640 falls there too.

What a hire really costs in Richmond

At the $61,510 median, a local hire costs about $79,368 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,858 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Richmond

Of the 17 roles we track in Richmond, this one ranks #8 by median pay, between paralegals ($62,940) and payroll specialists ($60,010). Project Coordinator is the highest at $102,170.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Richmond (-12.1%); recruiters come first (+4.5%). The typical role here is at +0.1%, so, measured against the US, sales development representatives cost less in Richmond than the area's general pay level would suggest. Sales development representatives hold 8.2% of the jobs in these 17 roles in Richmond, 9.7% across Virginia and 7.9% nationally. That is close to the national mix.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. The one area in Virginia with more sales development representatives, Virginia Beach-Chesapeake, VA-NC ($56,270), pays less: a bigger pool at a lower median.

Richmond against other US metro areas

By number of jobs, Richmond is #42 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Virginia, Jacksonville and Muncie pay just above Richmond and Savannah and Lake Havasu City-Kingman just below. All four are within $70 a year of the median in Richmond. Of the three markets with about as many sales development representatives, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.