Sales Development Representative salary in Charlottesville, VA
Hiring a sales development representative costs less in Charlottesville than in Virginia or the country as a whole. The median is $62,790 a year1: 13.6% below the Virginia statewide median of $72,640 and 10.3% below the US median of $69,990. Nationally it ranks #147 of 520 areas. BLS counts about 930 people in this job here, 2% of the Virginia total.
BLS occupation 41-3091, area Charlottesville, VA. Data from the May 2025 release, checked 2026-10-15.
Pay in Charlottesville against Virginia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Charlottesville, VA | $37,170 | $62,790 | $135,020 | |
| Virginia | $37,700 | $72,640 | $169,610 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Charlottesville earns $47,180–$91,930. The top tenth earns $135,020 or more, 3.6 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($77,630) is 24% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,750 wide, against $58,700 across Virginia and $52,810 nationally: employers in Charlottesville pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,170 | $3,098 | $17.87 | $47,961 |
| 25th percentile | $47,180 | $3,932 | $22.68 | $60,877 |
| Median | $62,790 | $5,232 | $30.19 | $81,019 |
| 75th percentile | $91,930 | $7,661 | $44.20 | $118,619 |
| 90th percentile | $135,020 | $11,252 | $64.91 | $174,219 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,140 over the median, the 25th only $15,610 under it. An offer at the 75th percentile adds about $37,600 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Charlottesville, and the Virginia statewide median of $72,640 falls there too.
What a hire really costs in Charlottesville
At the $62,790 median, a local hire costs about $81,019 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,229 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Charlottesville
Of the 17 roles we track in Charlottesville, this one ranks #7 by median pay, between office managers ($63,510) and payroll specialists ($60,380). Project Coordinator is the highest at $97,680.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +14.7% | 700 | |
| Office Manager | +1.1% | 800 | |
| Sales Development Representative | this role | 930 | |
| Payroll Specialist | -3.8% | 80 | |
| Paralegal | -4.9% | 190 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Charlottesville (-10.3%); administrative assistants come first (+11.7%). The typical role here is at -2.9%, so, measured against the US, sales development representatives cost less in Charlottesville than the area's general pay level would suggest. Sales development representatives hold 8.7% of the jobs in these 17 roles in Charlottesville, 9.7% across Virginia and 7.9% nationally. That is close to the national mix.
Other areas in Virginia
Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. All 3 areas in Virginia with more sales development representatives than Charlottesville pay less, among them Virginia Beach-Chesapeake, VA-NC ($56,270) and Richmond, VA ($61,510).
| Area | Median | vs Charlottesville | Jobs |
|---|---|---|---|
| Southside Virginia (Nonmetro) | +9.4% | 590 | |
| Charlottesville, VA | this area | 930 | |
| Northeast Virginia (Nonmetro) | -1.3% | 230 | |
| Richmond, VA | -2.0% | 5,710 | |
| Harrisonburg, VA | -2.7% | 310 | |
| Lynchburg, VA | -5.0% | 620 | |
| Roanoke, VA | -6.1% | 1,110 |
Charlottesville against other US metro areas
By number of jobs, Charlottesville is #159 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Appleton and Lafayette-West Lafayette pay just above Charlottesville and Sioux Falls and Bakersfield-Delano just below. All four are within $170 a year of the median in Charlottesville. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Charlottesville | Jobs | Close in |
|---|---|---|---|---|
| Lafayette-West Lafayette, IN | +0.1% | 450 | pay | |
| Appleton, WI | +0.1% | 1,010 | pay | |
| Charlottesville, VA | this area | 930 | ||
| Sioux Falls, SD-MN | -0.1% | 320 | pay | |
| Bakersfield-Delano, CA | -0.3% | 1,540 | pay | |
| Longview, TX | -1.1% | 930 | jobs | |
| Reading, PA | -3.0% | 940 | jobs | |
| Hickory-Lenoir, NC | -4.7% | 940 | jobs |
Questions
How much does it cost to hire a sales development representative in Charlottesville, VA?
About $81,019 a year at the median, or $6,752 a month: $62,790 in pay plus about $18,229 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Charlottesville?
The median was $62,790 a year in the May 2025 BLS survey. The 10th percentile was $37,170, the 90th $135,020, and the middle half earned $47,180 to $91,930.
Is Charlottesville cheaper than the rest of Virginia for sales development representatives?
Yes, it costs less: a median of $62,790 against $72,640 statewide. The next area up in Virginia is the Southside Virginia nonmetro area at $68,720, the next down the Northeast Virginia nonmetro area at $61,990.
How many sales development representatives work in Charlottesville?
BLS counts about 930 in the May 2025 survey. That is 2% of the Virginia total of 41,390. 3 areas in Virginia have more; the closest in size is Roanoke, with about 1,110.
Does a sales development representative cost more than a payroll specialist in Charlottesville?
Yes: $2,410 a year more at the median. The medians are $62,790 and $60,380.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.