Sales Development Representative salary in the Southside Virginia nonmetro area
The Southside Virginia nonmetro area is the most expensive place in Virginia to hire a sales development representative. The median is $68,720 a year1, 5.4% below the Virginia statewide median of $72,640 and 1.8% below the US median of $69,990. That is in the top quarter of US areas (#73 of 520). BLS counts about 590 people in this job here, 1% of the Virginia total.
BLS occupation 41-3091, area Southside Virginia nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Southside Virginia nonmetro area against Virginia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Southside Virginia (Nonmetro) | $34,290 | $68,720 | $205,760 | |
| Virginia | $37,700 | $72,640 | $169,610 | |
| United States | $37,980 | $69,990 | $148,840 |
Pay is more spread out here than nationally: the top tenth earns $205,760 or more, 6.0 times the bottom tenth, against 3.9 times across the US. Two offers for the same title can sit far apart. The middle half of sales development representatives in the Southside Virginia nonmetro area earns $45,060–$119,670. The mean ($93,550) is 36% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $74,610 wide, wider than in Virginia as a whole ($58,700) and the US ($52,810), so what a sales development representative earns in the Southside Virginia nonmetro area depends more on the employer.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $34,290 | $2,858 | $16.49 | $44,245 |
| 25th percentile | $45,060 | $3,755 | $21.66 | $58,142 |
| Median | $68,720 | $5,727 | $33.04 | $88,671 |
| 75th percentile | $119,670 | $9,972 | $57.53 | $154,413 |
| 90th percentile | $205,760 | $17,147 | $98.92 | $265,497 |
Pay climbs faster above the median than below it here: the 75th percentile is $50,950 over the median, the 25th only $23,660 under it. An offer at the 75th percentile adds about $65,742 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Southside Virginia nonmetro area, and the Virginia statewide median of $72,640 falls there too.
What a hire really costs in the Southside Virginia nonmetro area
At the $68,720 median, a local hire costs about $88,671 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $19,951 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Southside Virginia nonmetro area
Of the 17 roles we track in the Southside Virginia nonmetro area, this one ranks #4 by median pay, between recruiters ($70,040) and marketing specialists ($61,290). Project Coordinator is the highest at $91,510.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Accountant | +10.4% | 620 | |
| Recruiter | +1.9% | 390 | |
| Sales Development Representative | this role | 590 | |
| Marketing Specialist | -10.8% | 290 | |
| Office Manager | -12.5% | 850 |
Measured against the US median, sales development representatives rank #2 of the 17 roles we track in the Southside Virginia nonmetro area (-1.8%), between medical administrative assistants (-1.5%) and virtual receptionists (-5.5%). The typical role here is at -10.6%, so, measured against the US, sales development representatives cost more in the Southside Virginia nonmetro area than the area's general pay level would suggest. Sales development representatives hold 7.7% of the jobs in these 17 roles in the Southside Virginia nonmetro area, 9.7% across Virginia and 7.9% nationally. That is close to the national mix.
Other areas in Virginia
Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. All 5 areas in Virginia with more sales development representatives than the Southside Virginia nonmetro area pay less, among them Virginia Beach-Chesapeake, VA-NC ($56,270) and Richmond, VA ($61,510).
| Area | Median | vs the Southside Virginia nonmetro area | Jobs |
|---|---|---|---|
| Southside Virginia (Nonmetro) | this area | 590 | |
| Charlottesville, VA | -8.6% | 930 | |
| Northeast Virginia (Nonmetro) | -9.8% | 230 | |
| Richmond, VA | -10.5% | 5,710 | |
| Harrisonburg, VA | -11.1% | 310 | |
| Lynchburg, VA | -13.2% | 620 | |
| Roanoke, VA | -14.2% | 1,110 |
the Southside Virginia nonmetro area against other US metro areas
By number of jobs, the Southside Virginia nonmetro area is #216 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Virginia, Casper and Springfield pay just above the Southside Virginia nonmetro area and Raleigh-Cary and Portland-South Portland just below. All four are within $1,080 a year of the median in the Southside Virginia nonmetro area. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs the Southside Virginia nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Anchorage, AK | +10.4% | 590 | jobs | |
| Springfield, MA | +1.6% | 870 | pay | |
| Casper, WY | +0.0% | 130 | pay | |
| Southside Virginia (Nonmetro) | this area | 590 | ||
| Raleigh-Cary, NC | -0.2% | 8,970 | pay | |
| Portland-South Portland, ME | -0.5% | 1,070 | pay | |
| Gainesville, GA | -16.7% | 590 | jobs | |
| Kingsport-Bristol, TN-VA | -17.5% | 600 | jobs |
Questions
How much does it cost to hire a sales development representative in Southside Virginia (Nonmetro)?
About $88,671 a year at the median, or $7,389 a month: $68,720 in pay plus about $19,951 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the Southside Virginia nonmetro area?
Pay here is higher than in three quarters of US areas. The median was $68,720 a year in the May 2025 BLS survey. The 10th percentile was $34,290, the 90th $205,760, and the middle half earned $45,060 to $119,670.
Is the Southside Virginia nonmetro area the most expensive area in Virginia for sales development representatives?
Yes. Its median of $68,720 is the highest of 13 areas in Virginia. Charlottesville comes next at $62,790.
How many sales development representatives work in the Southside Virginia nonmetro area?
BLS counts about 590 in the May 2025 survey. That is 1% of the Virginia total of 41,390. 5 areas in Virginia have more; the closest in size is Lynchburg, with about 620.
Does a sales development representative cost more than a marketing specialist in the Southside Virginia nonmetro area?
Yes: $7,430 a year more at the median. The medians are $68,720 and $61,290.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.