Sales Development Representative salary in Raleigh-Cary, NC

Pay in Raleigh-Cary against North Carolina and the US

Sales development representatives at the 90th percentile earn $154,720, 3.9 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Raleigh-Cary earns $48,780–$102,090. The mean ($84,450) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $53,310 wide, wider than in North Carolina as a whole ($51,270) and the US ($52,810), so what a sales development representative earns in Raleigh-Cary depends more on the employer.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $33,530 over the median, the 25th only $19,780 under it. An offer at the 75th percentile adds about $43,265 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Raleigh-Cary, and the North Carolina statewide median of $62,620 falls between the 25th percentile and the median.

What a hire really costs in Raleigh-Cary

At the $68,560 median, a local hire costs about $88,465 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $19,905 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Raleigh-Cary

Of the 17 roles we track in Raleigh-Cary, this one ranks #6 by median pay, between executive assistants ($73,490) and office managers ($64,550). Project Coordinator is the highest at $102,280.

Measured against the US median, sales development representatives rank #9 of the 17 roles we track in Raleigh-Cary (-2.0%), between paralegals (-1.6%) and accountants (-2.1%). The typical role here is at -2.0%, so this job follows the area's general pay level. Sales development representatives hold 10.3% of the jobs in the 16 of these roles with a job count in Raleigh-Cary, 8.9% across North Carolina and 8.2% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. The one area in North Carolina with more sales development representatives, Charlotte-Concord, NC-SC ($61,850), pays less: a bigger pool at a lower median.

Raleigh-Cary against other US metro areas

By number of jobs, Raleigh-Cary is #29 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside North Carolina, Casper and Springfield pay just above Raleigh-Cary and Portland-South Portland and Albany-Schenectady just below. All four are within $1,240 a year of the median in Raleigh-Cary. Of the three markets with about as many sales development representatives, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.