Sales Development Representative salary in Springfield, MA
For this job Springfield sits right at the US figure, with a median of $69,800 a year1. That is about level with the US median of $69,990, and 16.7% below the Massachusetts statewide median of $83,760. That is in the top quarter of US areas (#70 of 520). BLS counts about 870 people in this job here, 3% of the Massachusetts total.
BLS occupation 41-3091, area Springfield, MA. Data from the May 2025 release, checked 2026-10-15.
Pay in Springfield against Massachusetts and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Springfield, MA | $40,300 | $69,800 | $131,560 | |
| Massachusetts | $48,030 | $83,760 | $162,330 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Springfield earns $47,840–$96,910. Pay is tightly grouped: the top tenth starts at $131,560, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($77,920) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $49,070 wide, against $61,770 across Massachusetts and $52,810 nationally: employers in Springfield pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,300 | $3,358 | $19.38 | $52,000 |
| 25th percentile | $47,840 | $3,987 | $23.00 | $61,729 |
| Median | $69,800 | $5,817 | $33.56 | $90,065 |
| 75th percentile | $96,910 | $8,076 | $46.59 | $125,045 |
| 90th percentile | $131,560 | $10,963 | $63.25 | $169,755 |
The step from the 25th percentile to the median is $21,960 a year; from the median to the 75th it is $27,110, or about $34,981 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Springfield, and the Massachusetts statewide median of $83,760 falls there too.
What a hire really costs in Springfield
At the $69,800 median, a local hire costs about $90,065 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,265 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Springfield
Of the 17 roles we track in Springfield, this one ranks #7 by median pay, between executive assistants ($71,060) and paralegals ($65,820). Project Coordinator is the highest at $94,880.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +2.6% | 1,790 | |
| Executive Assistant | +1.8% | 590 | |
| Sales Development Representative | this role | 870 | |
| Paralegal | -5.7% | 430 | |
| Payroll Specialist | -16.3% | 220 |
Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Springfield (-0.3%), between payroll specialists (+0.3%) and data entry specialists (-2.3%). The typical role here is at +4.5%, so, measured against the US, sales development representatives cost less in Springfield than the area's general pay level would suggest. Sales development representatives hold 5.1% of the jobs in these 17 roles in Springfield, 8.3% across Massachusetts and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Massachusetts
Across the 7 areas of Massachusetts with data for this job, the median runs from $65,090 in Barnstable Town to $83,420 in Boston-Cambridge, a gap of $18,330 a year. All 2 areas in Massachusetts with more sales development representatives than Springfield also pay more, among them Boston-Cambridge, MA-NH ($83,420) and Worcester, MA ($77,380).
| Area | Median | vs Springfield | Jobs |
|---|---|---|---|
| Boston-Cambridge, MA-NH | +19.5% | 25,310 | |
| Pittsfield, MA | +13.9% | 350 | |
| Worcester, MA | +10.9% | 2,180 | |
| Amherst Town-Northampton, MA | +7.0% | 250 | |
| Massachusetts (Nonmetro) | +4.3% | 200 | |
| Springfield, MA | this area | 870 | |
| Barnstable Town, MA | -6.7% | 570 |
Springfield against other US metro areas
By number of jobs, Springfield is #167 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Massachusetts, Spokane-Spokane Valley and Kiryas Joel-Poughkeepsie pay just above Springfield and Casper and Raleigh-Cary just below. All four are within $1,240 a year of the median in Springfield. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Springfield | Jobs | Close in |
|---|---|---|---|---|
| Kiryas Joel-Poughkeepsie, NY | +0.7% | 1,330 | pay | |
| Spokane-Spokane Valley, WA | +0.2% | 1,240 | pay | |
| Springfield, MA | this area | 870 | ||
| Casper, WY | -1.5% | 130 | pay | |
| Raleigh-Cary, NC | -1.8% | 8,970 | pay | |
| York-Hanover, PA | -9.2% | 880 | jobs | |
| South Bend-Mishawaka, IN-MI | -9.4% | 880 | jobs | |
| Canton-Massillon, OH | -19.2% | 870 | jobs |
Questions
How much does it cost to hire a sales development representative in Springfield, MA?
About $90,065 a year at the median, or $7,505 a month: $69,800 in pay plus about $20,265 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Springfield?
Pay here is higher than in three quarters of US areas. The median was $69,800 a year in the May 2025 BLS survey. The 10th percentile was $40,300, the 90th $131,560, and the middle half earned $47,840 to $96,910.
Is Springfield cheaper than the rest of Massachusetts for sales development representatives?
Yes, it costs less: a median of $69,800 against $83,760 statewide. The next area up in Massachusetts is the Massachusetts nonmetro area at $72,790, the next down Barnstable Town at $65,090.
How many sales development representatives work in Springfield?
BLS counts about 870 in the May 2025 survey. That is 3% of the Massachusetts total of 32,300. Only Boston-Cambridge and Worcester have more in Massachusetts.
Does a sales development representative cost more than a paralegal in Springfield?
Yes: $3,980 a year more at the median. The medians are $69,800 and $65,820.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.