Sales Development Representative salary in South Bend-Mishawaka, IN-MI
South Bend-Mishawaka is a lower-cost market for sales development representatives: the median of $63,230 a year1 is 1.1% below the Indiana statewide median of $63,960, and 9.7% below the US median of $69,990. Nationally it ranks #134 of 520 areas. About 880 sales development representatives work here.
BLS occupation 41-3091, area South Bend-Mishawaka, IN-MI. Data from the May 2025 release, checked 2026-10-15.
Pay in South Bend-Mishawaka against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| South Bend-Mishawaka, IN-MI | $37,580 | $63,230 | $115,320 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in South Bend-Mishawaka earns $47,510–$93,130. Pay is tightly grouped: the top tenth starts at $115,320, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($74,120) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $45,620 wide, between the figure for Indiana ($43,800) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,580 | $3,132 | $18.07 | $48,490 |
| 25th percentile | $47,510 | $3,959 | $22.84 | $61,303 |
| Median | $63,230 | $5,269 | $30.40 | $81,587 |
| 75th percentile | $93,130 | $7,761 | $44.77 | $120,168 |
| 90th percentile | $115,320 | $9,610 | $55.44 | $148,800 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,900 over the median, the 25th only $15,720 under it. An offer at the 75th percentile adds about $38,581 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in South Bend-Mishawaka, and the Indiana statewide median of $63,960 falls there too.
What a hire really costs in South Bend-Mishawaka
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,357 to the $63,230 median and brings it to $81,587 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in South Bend-Mishawaka
Of the 17 roles we track in South Bend-Mishawaka, this one ranks #6 by median pay, between recruiters ($63,700) and executive assistants ($54,460). Project Coordinator is the highest at $84,820.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +1.2% | 620 | |
| Recruiter | +0.7% | 670 | |
| Sales Development Representative | this role | 880 | |
| Executive Assistant | -13.9% | 290 | |
| Payroll Specialist | -20.4% | 100 |
Measured against the US median, sales development representatives rank #8 of the 17 roles we track in South Bend-Mishawaka (-9.7%), between HR assistants (-8.9%) and customer support specialists (-9.7%). The typical role here is at -9.7%, so this job follows the area's general pay level. Sales development representatives hold 7.9% of the jobs in these 17 roles in South Bend-Mishawaka, 8.2% across Indiana and 7.9% nationally. That is close to the national mix.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. Of the 2 areas in Indiana with more sales development representatives than South Bend-Mishawaka, 1 pays less: Fort Wayne, IN ($60,750).
| Area | Median | vs South Bend-Mishawaka | Jobs |
|---|---|---|---|
| Indianapolis-Carmel, IN | +4.1% | 9,870 | |
| South Bend-Mishawaka, IN-MI | this area | 880 | |
| Columbus, IN | -0.1% | 240 | |
| Lafayette-West Lafayette, IN | -0.6% | 450 | |
| Evansville, IN | -1.5% | 820 | |
| Elkhart-Goshen, IN | -2.6% | 530 | |
| Muncie, IN | -2.6% | 270 |
South Bend-Mishawaka against other US metro areas
By number of jobs, South Bend-Mishawaka is #164 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Ames and Topeka pay just above South Bend-Mishawaka and Bend and Lancaster just below. All four are within $70 a year of the median in South Bend-Mishawaka. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs South Bend-Mishawaka | Jobs | Close in |
|---|---|---|---|---|
| York-Hanover, PA | +0.3% | 880 | jobs | |
| Topeka, KS | +0.0% | 790 | pay | |
| Ames, IA | +0.0% | 220 | pay | |
| South Bend-Mishawaka, IN-MI | this area | 880 | ||
| Bend, OR | -0.0% | 550 | pay | |
| Lancaster, PA | -0.1% | 1,570 | pay | |
| Canton-Massillon, OH | -10.8% | 870 | jobs | |
| Fayetteville, NC | -13.9% | 890 | jobs |
Questions
How much does it cost to hire a sales development representative in South Bend-Mishawaka, IN-MI?
About $81,587 a year at the median, or $6,799 a month: $63,230 in pay plus about $18,357 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in South Bend-Mishawaka?
The median was $63,230 a year in the May 2025 BLS survey. The 10th percentile was $37,580, the 90th $115,320, and the middle half earned $47,510 to $93,130.
Is South Bend-Mishawaka cheaper than the rest of Indiana for sales development representatives?
Yes, it costs less: a median of $63,230 against $63,960 statewide. The next area up in Indiana is Indianapolis-Carmel at $65,850, the next down Columbus at $63,150.
How many sales development representatives work in South Bend-Mishawaka?
BLS counts about 880 in the May 2025 survey. Only Indianapolis-Carmel and Fort Wayne have more in Indiana.
Does a sales development representative cost more than an executive assistant in South Bend-Mishawaka?
Yes: $8,770 a year more at the median. The medians are $63,230 and $54,460.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.