Sales Development Representative salary in Indianapolis-Carmel, IN
Indianapolis-Carmel is the most expensive place in Indiana to hire a sales development representative. The median is $65,850 a year1, 3.0% above the Indiana statewide median of $63,960 and 5.9% below the US median of $69,990. That is in the top quarter of US areas (#94 of 520). With about 9,870 sales development representatives, 45% of the Indiana total, no area in Indiana employs more.
BLS occupation 41-3091, area Indianapolis-Carmel-Greenwood, IN. Data from the May 2025 release, checked 2026-10-15.
Pay in Indianapolis-Carmel against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Indianapolis-Carmel, IN | $38,260 | $65,850 | $125,160 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Indianapolis-Carmel earns $48,950–$93,410. Pay is tightly grouped: the top tenth starts at $125,160, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($76,280) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $44,460 wide, between the figure for Indiana ($43,800) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,260 | $3,188 | $18.39 | $49,368 |
| 25th percentile | $48,950 | $4,079 | $23.53 | $63,161 |
| Median | $65,850 | $5,488 | $31.66 | $84,968 |
| 75th percentile | $93,410 | $7,784 | $44.91 | $120,529 |
| 90th percentile | $125,160 | $10,430 | $60.17 | $161,497 |
Pay climbs faster above the median than below it here: the 75th percentile is $27,560 over the median, the 25th only $16,900 under it. An offer at the 75th percentile adds about $35,561 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Indianapolis-Carmel, and the Indiana statewide median of $63,960 falls between the 25th percentile and the median.
What a hire really costs in Indianapolis-Carmel
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,118 to the $65,850 median and brings it to $84,968 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Indianapolis-Carmel
Of the 17 roles we track in Indianapolis-Carmel, this one ranks #5 by median pay, between recruiters ($67,300) and marketing specialists ($65,200). Project Coordinator is the highest at $99,710.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +13.4% | 8,670 | |
| Recruiter | +2.2% | 7,150 | |
| Sales Development Representative | this role | 9,870 | |
| Marketing Specialist | -1.0% | 6,330 | |
| Paralegal | -5.6% | 2,770 |
Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Indianapolis-Carmel (-5.9%), between accountants (-5.2%) and recruiters (-11.4%). The typical role here is at -3.1%, so this job follows the area's general pay level. Sales development representatives hold 9.3% of the jobs in these 17 roles in Indianapolis-Carmel, 8.2% across Indiana and 7.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. No other area in Indiana has as many sales development representatives, and all 14 others pay less.
| Area | Median | vs Indianapolis-Carmel | Jobs |
|---|---|---|---|
| Indianapolis-Carmel, IN | this area | 9,870 | |
| South Bend-Mishawaka, IN-MI | -4.0% | 880 | |
| Columbus, IN | -4.1% | 240 | |
| Lafayette-West Lafayette, IN | -4.5% | 450 | |
| Evansville, IN | -5.4% | 820 | |
| Elkhart-Goshen, IN | -6.5% | 530 | |
| Muncie, IN | -6.5% | 270 |
Indianapolis-Carmel against other US metro areas
By number of jobs, Indianapolis-Carmel is #24 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Indiana, Flagstaff and Carson City pay just above Indianapolis-Carmel and Madison and Harrisburg-Carlisle just below. All four are within $200 a year of the median in Indianapolis-Carmel. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Indianapolis-Carmel | Jobs | Close in |
|---|---|---|---|---|
| Carson City, NV | +0.1% | 110 | pay | |
| Flagstaff, AZ | +0.0% | 270 | pay | |
| Indianapolis-Carmel, IN | this area | 9,870 | ||
| Madison, WI | -0.0% | 4,060 | pay | |
| Harrisburg-Carlisle, PA | -0.3% | 1,880 | pay | |
| Nashville-Murfreesboro, TN | -4.4% | 9,370 | jobs | |
| Riverside-San Bernardino, CA | -5.5% | 9,270 | jobs | |
| San Antonio-New Braunfels, TX | -23.1% | 9,460 | jobs |
Questions
How much does it cost to hire a sales development representative in Indianapolis-Carmel, IN?
About $84,968 a year at the median, or $7,081 a month: $65,850 in pay plus about $19,118 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Indianapolis-Carmel?
Pay here is higher than in three quarters of US areas. The median was $65,850 a year in the May 2025 BLS survey. The 10th percentile was $38,260, the 90th $125,160, and the middle half earned $48,950 to $93,410.
Is Indianapolis-Carmel the most expensive area in Indiana for sales development representatives?
Yes. Its median of $65,850 is the highest of 15 areas in Indiana. South Bend-Mishawaka comes next at $63,230.
How many sales development representatives work in Indianapolis-Carmel?
BLS counts about 9,870 in the May 2025 survey. That is 45% of the Indiana total of 21,950. No other area in Indiana has as many.
Does a sales development representative cost more than a marketing specialist in Indianapolis-Carmel?
Yes: $650 a year more at the median. The medians are $65,850 and $65,200.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.