Sales Development Representative salary in Elkhart-Goshen, IN
Elkhart-Goshen is a lower-cost market for sales development representatives: the median of $61,590 a year1 is 3.7% below the Indiana statewide median of $63,960, and 12.0% below the US median of $69,990. Among US areas it comes in at #189 of 520. About 530 sales development representatives work here, 2% of the Indiana total.
BLS occupation 41-3091, area Elkhart-Goshen, IN. Data from the May 2025 release, checked 2026-10-15.
Pay in Elkhart-Goshen against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Elkhart-Goshen, IN | $37,930 | $61,590 | $106,130 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Elkhart-Goshen earns $48,220–$79,260. Pay is tightly grouped: the top tenth starts at $106,130, only 2.8 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($69,120) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,040 wide, against $43,800 across Indiana and $52,810 nationally: employers in Elkhart-Goshen pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,930 | $3,161 | $18.24 | $48,942 |
| 25th percentile | $48,220 | $4,018 | $23.18 | $62,219 |
| Median | $61,590 | $5,132 | $29.61 | $79,471 |
| 75th percentile | $79,260 | $6,605 | $38.11 | $102,271 |
| 90th percentile | $106,130 | $8,844 | $51.02 | $136,942 |
An offer at the 75th percentile instead of the median adds $17,670 a year in pay and about $22,800 in employer cost. Going down to the 25th percentile saves $13,370 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Elkhart-Goshen, and the Indiana statewide median of $63,960 falls there too.
What a hire really costs in Elkhart-Goshen
At the $61,590 median, a local hire costs about $79,471 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,881 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Elkhart-Goshen
Of the 17 roles we track in Elkhart-Goshen, this one ranks #6 by median pay, between recruiters ($64,860) and executive assistants ($60,420). Project Coordinator is the highest at $86,640.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +5.9% | 560 | |
| Recruiter | +5.3% | 620 | |
| Sales Development Representative | this role | 530 | |
| Executive Assistant | -1.9% | 100 | |
| Payroll Specialist | -8.4% | 110 |
Measured against the US median, sales development representatives rank #12 of the 17 roles we track in Elkhart-Goshen (-12.0%), between medical administrative assistants (-10.9%) and recruiters (-14.6%). The typical role here is at -7.5%, so, measured against the US, sales development representatives cost less in Elkhart-Goshen than the area's general pay level would suggest. Sales development representatives hold 6.1% of the jobs in these 17 roles in Elkhart-Goshen, 8.2% across Indiana and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. Of the 6 areas in Indiana with more sales development representatives than Elkhart-Goshen, 3 pay less: Fort Wayne, IN ($60,750), the Northern Indiana nonmetro area ($59,410) and the Southern Indiana nonmetro area ($60,720).
| Area | Median | vs Elkhart-Goshen | Jobs |
|---|---|---|---|
| Columbus, IN | +2.5% | 240 | |
| Lafayette-West Lafayette, IN | +2.1% | 450 | |
| Evansville, IN | +1.1% | 820 | |
| Elkhart-Goshen, IN | this area | 530 | |
| Muncie, IN | -0.0% | 270 | |
| Fort Wayne, IN | -1.4% | 1,370 | |
| Southern Indiana (Nonmetro) | -1.4% | 750 |
Elkhart-Goshen against other US metro areas
By number of jobs, Elkhart-Goshen is #235 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Dayton-Kettering and New Orleans-Metairie pay just above Elkhart-Goshen and Jacksonville and Richmond just below. All four are within $80 a year of the median in Elkhart-Goshen. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Elkhart-Goshen | Jobs | Close in |
|---|---|---|---|---|
| Bloomington, IL | +0.4% | 540 | jobs | |
| Duluth, MN-WI | +0.2% | 520 | jobs | |
| New Orleans-Metairie, LA | +0.1% | 2,200 | pay | |
| Dayton-Kettering, OH | +0.1% | 2,270 | pay | |
| Elkhart-Goshen, IN | this area | 530 | ||
| Jacksonville, FL | -0.1% | 7,700 | pay | |
| Richmond, VA | -0.1% | 5,710 | pay | |
| Sebastian-Vero Beach, FL | -5.4% | 540 | jobs |
Questions
How much does it cost to hire a sales development representative in Elkhart-Goshen, IN?
About $79,471 a year at the median, or $6,623 a month: $61,590 in pay plus about $17,881 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Elkhart-Goshen?
The median was $61,590 a year in the May 2025 BLS survey. The 10th percentile was $37,930, the 90th $106,130, and the middle half earned $48,220 to $79,260.
Is Elkhart-Goshen cheaper than the rest of Indiana for sales development representatives?
Yes, it costs less: a median of $61,590 against $63,960 statewide. The next area up in Indiana is Evansville at $62,270, the next down Muncie at $61,570.
How many sales development representatives work in Elkhart-Goshen?
BLS counts about 530 in the May 2025 survey. That is 2% of the Indiana total of 21,950. 6 areas in Indiana have more; the closest in size is the Southern Indiana nonmetro area, with about 750.
Does a sales development representative cost more than an executive assistant in Elkhart-Goshen?
Yes: $1,170 a year more at the median. The medians are $61,590 and $60,420.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.