Sales Development Representative salary in the Northern Indiana nonmetro area
Hiring a sales development representative costs less in the Northern Indiana nonmetro area than in Indiana or the country as a whole. The median is $59,410 a year1: 7.1% below the Indiana statewide median of $63,960 and 15.1% below the US median of $69,990. Nationally it ranks #261 of 520 areas. About 780 sales development representatives work here, 4% of the Indiana total.
BLS occupation 41-3091, area Northern Indiana nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northern Indiana nonmetro area against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northern Indiana (Nonmetro) | $34,850 | $59,410 | $115,030 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Northern Indiana nonmetro area earns $39,030–$81,690. Pay is tightly grouped: the top tenth starts at $115,030, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,180) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,660 wide, against $43,800 across Indiana and $52,810 nationally: employers in the Northern Indiana nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $34,850 | $2,904 | $16.75 | $44,968 |
| 25th percentile | $39,030 | $3,252 | $18.76 | $50,361 |
| Median | $59,410 | $4,951 | $28.56 | $76,658 |
| 75th percentile | $81,690 | $6,808 | $39.27 | $105,406 |
| 90th percentile | $115,030 | $9,586 | $55.30 | $148,426 |
An offer at the 75th percentile instead of the median adds $22,280 a year in pay and about $28,748 in employer cost. Going down to the 25th percentile saves $20,380 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Northern Indiana nonmetro area, and the Indiana statewide median of $63,960 falls there too.
What a hire really costs in the Northern Indiana nonmetro area
At the $59,410 median, a local hire costs about $76,658 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,248 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northern Indiana nonmetro area
Of the 17 roles we track in the Northern Indiana nonmetro area, this one ranks #6 by median pay, between marketing specialists ($60,640) and executive assistants ($50,910). Project Coordinator is the highest at $96,740.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +4.6% | 1,160 | |
| Marketing Specialist | +2.1% | 570 | |
| Sales Development Representative | this role | 780 | |
| Executive Assistant | -14.3% | 210 | |
| Payroll Specialist | -18.0% | 180 |
Measured against the US median, sales development representatives rank #10 of the 17 roles we track in the Northern Indiana nonmetro area (-15.1%), between accountants (-12.1%) and medical administrative assistants (-15.7%). The typical role here is at -12.1%, so, measured against the US, sales development representatives cost less in the Northern Indiana nonmetro area than the area's general pay level would suggest. Sales development representatives hold 5.9% of the jobs in these 17 roles in the Northern Indiana nonmetro area, 8.2% across Indiana and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. All 4 areas in Indiana with more sales development representatives than the Northern Indiana nonmetro area also pay more, among them Indianapolis-Carmel, IN ($65,850) and Fort Wayne, IN ($60,750).
| Area | Median | vs the Northern Indiana nonmetro area | Jobs |
|---|---|---|---|
| Fort Wayne, IN | +2.3% | 1,370 | |
| Southern Indiana (Nonmetro) | +2.2% | 750 | |
| Central Indiana (Nonmetro) | +0.2% | 530 | |
| Northern Indiana (Nonmetro) | this area | 780 | |
| Bloomington, IN | -3.0% | 360 | |
| Terre Haute, IN | -7.5% | 300 | |
| Michigan City-La Porte, IN | -7.5% | 190 |
the Northern Indiana nonmetro area against other US metro areas
By number of jobs, the Northern Indiana nonmetro area is #181 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Allentown-Bethlehem and Springfield pay just above the Northern Indiana nonmetro area and Knoxville and Columbus just below. All four are within $30 a year of the median in the Northern Indiana nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Northern Indiana nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Cedar Rapids, IA | +13.4% | 790 | jobs | |
| Vallejo, CA | +4.2% | 780 | jobs | |
| Springfield, IL | +0.1% | 730 | pay | |
| Allentown-Bethlehem, PA-NJ | +0.0% | 3,430 | pay | |
| Northern Indiana (Nonmetro) | this area | 780 | ||
| Knoxville, TN | -0.0% | 2,360 | pay | |
| Columbus, OH | -0.0% | 8,350 | pay | |
| Amarillo, TX | -14.9% | 780 | jobs |
Questions
How much does it cost to hire a sales development representative in Northern Indiana (Nonmetro)?
About $76,658 a year at the median, or $6,388 a month: $59,410 in pay plus about $17,248 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Northern Indiana nonmetro area?
The median was $59,410 a year in the May 2025 BLS survey. The 10th percentile was $34,850, the 90th $115,030, and the middle half earned $39,030 to $81,690.
Is the Northern Indiana nonmetro area cheaper than the rest of Indiana for sales development representatives?
Yes, it costs less: a median of $59,410 against $63,960 statewide. The next area up in Indiana is the Central Indiana nonmetro area at $59,520, the next down Bloomington at $57,600.
How many sales development representatives work in the Northern Indiana nonmetro area?
BLS counts about 780 in the May 2025 survey. That is 4% of the Indiana total of 21,950. 4 areas in Indiana have more; the closest in size is Evansville, with about 820.
Does a sales development representative cost more than an executive assistant in the Northern Indiana nonmetro area?
Yes: $8,500 a year more at the median. The medians are $59,410 and $50,910.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.