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Sales Development Representative salary in the Northern Indiana nonmetro area

Hiring a sales development representative costs less in the Northern Indiana nonmetro area than in Indiana or the country as a whole. The median is $59,410 a year1: 7.1% below the Indiana statewide median of $63,960 and 15.1% below the US median of $69,990. Nationally it ranks #261 of 520 areas. About 780 sales development representatives work here, 4% of the Indiana total.

$4,951median pay per month in the Northern Indiana nonmetro area
$6,388employer cost per month with benefits
$28.56median pay per hour
780people in this job in the Northern Indiana nonmetro area

BLS occupation 41-3091, area Northern Indiana nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.

Pay in the Northern Indiana nonmetro area against Indiana and the US

Range10thMedian90th
Northern Indiana (Nonmetro)$34,850$59,410$115,030
Indiana$37,320$63,960$124,000
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in the Northern Indiana nonmetro area earns $39,030–$81,690. Pay is tightly grouped: the top tenth starts at $115,030, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,180) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,660 wide, against $43,800 across Indiana and $52,810 nationally: employers in the Northern Indiana nonmetro area pay within a narrower band.

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$34,850$2,904$16.75$44,968
25th percentile$39,030$3,252$18.76$50,361
Median$59,410$4,951$28.56$76,658
75th percentile$81,690$6,808$39.27$105,406
90th percentile$115,030$9,586$55.30$148,426

An offer at the 75th percentile instead of the median adds $22,280 a year in pay and about $28,748 in employer cost. Going down to the 25th percentile saves $20,380 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in the Northern Indiana nonmetro area, and the Indiana statewide median of $63,960 falls there too.

What a hire really costs in the Northern Indiana nonmetro area

At the $59,410 median, a local hire costs about $76,658 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,248 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$76,658local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$62,770difference in year one
82%of the local cost saved

Other roles in the Northern Indiana nonmetro area

Of the 17 roles we track in the Northern Indiana nonmetro area, this one ranks #6 by median pay, between marketing specialists ($60,640) and executive assistants ($50,910). Project Coordinator is the highest at $96,740.

The 5 roles closest in pay. All 17 roles in Northern Indiana (Nonmetro)
RoleMedianvs sales development representativeJobs
Office Manager
$62,120
+4.6%1,160
Marketing Specialist
$60,640
+2.1%570
Sales Development Representative
$59,410
this role780
Executive Assistant
$50,910
-14.3%210
Payroll Specialist
$48,720
-18.0%180

Measured against the US median, sales development representatives rank #10 of the 17 roles we track in the Northern Indiana nonmetro area (-15.1%), between accountants (-12.1%) and medical administrative assistants (-15.7%). The typical role here is at -12.1%, so, measured against the US, sales development representatives cost less in the Northern Indiana nonmetro area than the area's general pay level would suggest. Sales development representatives hold 5.9% of the jobs in these 17 roles in the Northern Indiana nonmetro area, 8.2% across Indiana and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Indiana

Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. All 4 areas in Indiana with more sales development representatives than the Northern Indiana nonmetro area also pay more, among them Indianapolis-Carmel, IN ($65,850) and Fort Wayne, IN ($60,750).

AreaMedianvs the Northern Indiana nonmetro areaJobs
Fort Wayne, IN
$60,750
+2.3%1,370
Southern Indiana (Nonmetro)
$60,720
+2.2%750
Central Indiana (Nonmetro)
$59,520
+0.2%530
Northern Indiana (Nonmetro)
$59,410
this area780
Bloomington, IN
$57,600
-3.0%360
Terre Haute, IN
$54,950
-7.5%300
Michigan City-La Porte, IN
$54,940
-7.5%190

the Northern Indiana nonmetro area against other US metro areas

By number of jobs, the Northern Indiana nonmetro area is #181 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Allentown-Bethlehem and Springfield pay just above the Northern Indiana nonmetro area and Knoxville and Columbus just below. All four are within $30 a year of the median in the Northern Indiana nonmetro area. Of the three markets with about as many sales development representatives, two pay more.

Metro areaMedianvs the Northern Indiana nonmetro areaJobsClose in
Cedar Rapids, IA
$67,360
+13.4%790jobs
Vallejo, CA
$61,900
+4.2%780jobs
Springfield, IL
$59,440
+0.1%730pay
Allentown-Bethlehem, PA-NJ
$59,410
+0.0%3,430pay
Northern Indiana (Nonmetro)
$59,410
this area780
Knoxville, TN
$59,400
-0.0%2,360pay
Columbus, OH
$59,390
-0.0%8,350pay
Amarillo, TX
$50,530
-14.9%780jobs

Questions

How much does it cost to hire a sales development representative in Northern Indiana (Nonmetro)?

About $76,658 a year at the median, or $6,388 a month: $59,410 in pay plus about $17,248 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in the Northern Indiana nonmetro area?

The median was $59,410 a year in the May 2025 BLS survey. The 10th percentile was $34,850, the 90th $115,030, and the middle half earned $39,030 to $81,690.

Is the Northern Indiana nonmetro area cheaper than the rest of Indiana for sales development representatives?

Yes, it costs less: a median of $59,410 against $63,960 statewide. The next area up in Indiana is the Central Indiana nonmetro area at $59,520, the next down Bloomington at $57,600.

How many sales development representatives work in the Northern Indiana nonmetro area?

BLS counts about 780 in the May 2025 survey. That is 4% of the Indiana total of 21,950. 4 areas in Indiana have more; the closest in size is Evansville, with about 820.

Does a sales development representative cost more than an executive assistant in the Northern Indiana nonmetro area?

Yes: $8,500 a year more at the median. The medians are $59,410 and $50,910.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.