Sales Development Representative salary in the Southern Indiana nonmetro area
Hiring a sales development representative costs less in the Southern Indiana nonmetro area than in Indiana or the country as a whole. The median is $60,720 a year1: 5.1% below the Indiana statewide median of $63,960 and 13.2% below the US median of $69,990. Nationally it ranks #212 of 520 areas. About 750 sales development representatives work here, 3% of the Indiana total.
BLS occupation 41-3091, area Southern Indiana nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Southern Indiana nonmetro area against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Southern Indiana (Nonmetro) | $36,850 | $60,720 | $123,830 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Southern Indiana nonmetro area earns $45,230–$82,380. Pay is tightly grouped: the top tenth starts at $123,830, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($74,650) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,150 wide, against $43,800 across Indiana and $52,810 nationally: employers in the Southern Indiana nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,850 | $3,071 | $17.72 | $47,548 |
| 25th percentile | $45,230 | $3,769 | $21.75 | $58,361 |
| Median | $60,720 | $5,060 | $29.19 | $78,348 |
| 75th percentile | $82,380 | $6,865 | $39.61 | $106,297 |
| 90th percentile | $123,830 | $10,319 | $59.53 | $159,781 |
An offer at the 75th percentile instead of the median adds $21,660 a year in pay and about $27,948 in employer cost. Going down to the 25th percentile saves $15,490 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Southern Indiana nonmetro area, and the Indiana statewide median of $63,960 falls there too.
What a hire really costs in the Southern Indiana nonmetro area
At the $60,720 median, a local hire costs about $78,348 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,628 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Southern Indiana nonmetro area
Of the 17 roles we track in the Southern Indiana nonmetro area, this one ranks #5 by median pay, between recruiters ($62,680) and marketing specialists ($59,680). Project Coordinator is the highest at $80,990.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +6.0% | 930 | |
| Recruiter | +3.2% | 760 | |
| Sales Development Representative | this role | 750 | |
| Marketing Specialist | -1.7% | 500 | |
| Executive Assistant | -7.2% | 150 |
Measured against the US median, sales development representatives rank #7 of the 17 roles we track in the Southern Indiana nonmetro area (-13.2%), between virtual receptionists (-10.5%) and accountants (-13.3%). The typical role here is at -14.5%, so this job follows the area's general pay level. Sales development representatives hold 6.4% of the jobs in these 17 roles in the Southern Indiana nonmetro area, 8.2% across Indiana and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. Of the 5 areas in Indiana with more sales development representatives than the Southern Indiana nonmetro area, 1 pays less: the Northern Indiana nonmetro area ($59,410).
| Area | Median | vs the Southern Indiana nonmetro area | Jobs |
|---|---|---|---|
| Elkhart-Goshen, IN | +1.4% | 530 | |
| Muncie, IN | +1.4% | 270 | |
| Fort Wayne, IN | +0.0% | 1,370 | |
| Southern Indiana (Nonmetro) | this area | 750 | |
| Central Indiana (Nonmetro) | -2.0% | 530 | |
| Northern Indiana (Nonmetro) | -2.2% | 780 | |
| Bloomington, IN | -5.1% | 360 |
the Southern Indiana nonmetro area against other US metro areas
By number of jobs, the Southern Indiana nonmetro area is #185 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Mankato and St. Louis pay just above the Southern Indiana nonmetro area and Farmington and Columbus just below. All four are within $160 a year of the median in the Southern Indiana nonmetro area. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs the Southern Indiana nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Odessa, TX | +20.8% | 770 | jobs | |
| St. Louis, MO-IL | +0.2% | 7,750 | pay | |
| Mankato, MN | +0.2% | 220 | pay | |
| Southern Indiana (Nonmetro) | this area | 750 | ||
| Farmington, NM | -0.1% | 170 | pay | |
| Columbus, GA-AL | -0.3% | 660 | pay | |
| Eugene-Springfield, OR | -1.0% | 740 | jobs | |
| Lafayette, LA | -4.1% | 760 | jobs |
Questions
How much does it cost to hire a sales development representative in Southern Indiana (Nonmetro)?
About $78,348 a year at the median, or $6,529 a month: $60,720 in pay plus about $17,628 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Southern Indiana nonmetro area?
The median was $60,720 a year in the May 2025 BLS survey. The 10th percentile was $36,850, the 90th $123,830, and the middle half earned $45,230 to $82,380.
Is the Southern Indiana nonmetro area cheaper than the rest of Indiana for sales development representatives?
Yes, it costs less: a median of $60,720 against $63,960 statewide. The next area up in Indiana is Fort Wayne at $60,750, the next down the Central Indiana nonmetro area at $59,520.
How many sales development representatives work in the Southern Indiana nonmetro area?
BLS counts about 750 in the May 2025 survey. That is 3% of the Indiana total of 21,950. 5 areas in Indiana have more; the closest in size is the Northern Indiana nonmetro area, with about 780.
Does a sales development representative cost more than a marketing specialist in the Southern Indiana nonmetro area?
Yes: $1,040 a year more at the median. The medians are $60,720 and $59,680.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.