Sales Development Representative salary in the Central Indiana nonmetro area
The Central Indiana nonmetro area is a lower-cost market for sales development representatives: the median of $59,520 a year1 is 6.9% below the Indiana statewide median of $63,960, and 15.0% below the US median of $69,990. Among US areas it comes in at #255 of 520. About 530 sales development representatives work here, 2% of the Indiana total.
BLS occupation 41-3091, area Central Indiana nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Central Indiana nonmetro area against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Central Indiana (Nonmetro) | $37,110 | $59,520 | $106,940 | |
| Indiana | $37,320 | $63,960 | $124,000 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Central Indiana nonmetro area earns $40,770–$79,310. Pay is tightly grouped: the top tenth starts at $106,940, only 2.9 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,500) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,540 wide, against $43,800 across Indiana and $52,810 nationally: employers in the Central Indiana nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,110 | $3,092 | $17.84 | $47,884 |
| 25th percentile | $40,770 | $3,398 | $19.60 | $52,606 |
| Median | $59,520 | $4,960 | $28.62 | $76,800 |
| 75th percentile | $79,310 | $6,609 | $38.13 | $102,335 |
| 90th percentile | $106,940 | $8,912 | $51.41 | $137,987 |
An offer at the 75th percentile instead of the median adds $19,790 a year in pay and about $25,535 in employer cost. Going down to the 25th percentile saves $18,750 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Central Indiana nonmetro area, and the Indiana statewide median of $63,960 falls there too.
What a hire really costs in the Central Indiana nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,280 to the $59,520 median and brings it to $76,800 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Central Indiana nonmetro area
Of the 17 roles we track in the Central Indiana nonmetro area, this one ranks #6 by median pay, between marketing specialists ($60,010) and executive assistants ($52,600). Project Coordinator is the highest at $75,700.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Recruiter | +3.4% | 670 | |
| Marketing Specialist | +0.8% | 410 | |
| Sales Development Representative | this role | 530 | |
| Executive Assistant | -11.6% | 190 | |
| E-commerce Order Specialist | -19.7% | 60 |
Measured against the US median, sales development representatives rank #10 of the 17 roles we track in the Central Indiana nonmetro area (-15.0%), between medical administrative assistants (-13.8%) and recruiters (-19.0%). The typical role here is at -13.8%, so this job follows the area's general pay level. Sales development representatives hold 5.2% of the jobs in these 17 roles in the Central Indiana nonmetro area, 8.2% across Indiana and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $53,660 in Kokomo to $65,850 in Indianapolis-Carmel, a gap of $12,190 a year. Of the 6 areas in Indiana with more sales development representatives than the Central Indiana nonmetro area, 1 pays less: the Northern Indiana nonmetro area ($59,410).
| Area | Median | vs the Central Indiana nonmetro area | Jobs |
|---|---|---|---|
| Muncie, IN | +3.4% | 270 | |
| Fort Wayne, IN | +2.1% | 1,370 | |
| Southern Indiana (Nonmetro) | +2.0% | 750 | |
| Central Indiana (Nonmetro) | this area | 530 | |
| Northern Indiana (Nonmetro) | -0.2% | 780 | |
| Bloomington, IN | -3.2% | 360 | |
| Terre Haute, IN | -7.7% | 300 |
the Central Indiana nonmetro area against other US metro areas
By number of jobs, the Central Indiana nonmetro area is #236 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Decatur and Tampa-St. Petersburg pay just above the Central Indiana nonmetro area and Dalton and Spartanburg just below. All four are within $80 a year of the median in the Central Indiana nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Central Indiana nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Bloomington, IL | +3.9% | 540 | jobs | |
| Duluth, MN-WI | +3.7% | 520 | jobs | |
| Tampa-St. Petersburg, FL | +0.1% | 16,050 | pay | |
| Decatur, IL | +0.1% | 290 | pay | |
| Central Indiana (Nonmetro) | this area | 530 | ||
| Dalton, GA | -0.0% | 300 | pay | |
| Spartanburg, SC | -0.1% | 940 | pay | |
| Sebastian-Vero Beach, FL | -2.1% | 540 | jobs |
Questions
How much does it cost to hire a sales development representative in Central Indiana (Nonmetro)?
About $76,800 a year at the median, or $6,400 a month: $59,520 in pay plus about $17,280 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the Central Indiana nonmetro area?
The median was $59,520 a year in the May 2025 BLS survey. The 10th percentile was $37,110, the 90th $106,940, and the middle half earned $40,770 to $79,310.
Is the Central Indiana nonmetro area cheaper than the rest of Indiana for sales development representatives?
Yes, it costs less: a median of $59,520 against $63,960 statewide. The next area up in Indiana is the Southern Indiana nonmetro area at $60,720, the next down the Northern Indiana nonmetro area at $59,410.
How many sales development representatives work in the Central Indiana nonmetro area?
BLS counts about 530 in the May 2025 survey. That is 2% of the Indiana total of 21,950. 7 areas in Indiana have more; the closest in size is Elkhart-Goshen, with about 530.
Does a sales development representative cost more than an executive assistant in the Central Indiana nonmetro area?
Yes: $6,920 a year more at the median. The medians are $59,520 and $52,600.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.