Sales Development Representative salary in St. Louis, MO-IL
St. Louis pays sales development representatives close to the Missouri norm. The median is $60,860 a year1, about level with the Missouri statewide median of $60,440 and 13.0% below the US median of $69,990. Nationally it ranks #209 of 520 areas. About 7,750 sales development representatives work here.
BLS occupation 41-3091, area St. Louis, MO-IL. Data from the May 2025 release, checked 2026-10-15.
Pay in St. Louis against Missouri and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| St. Louis, MO-IL | $35,990 | $60,860 | $124,800 | |
| Missouri | $32,940 | $60,440 | $122,830 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in St. Louis earns $43,610–$82,460. Pay is tightly grouped: the top tenth starts at $124,800, only 3.5 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,420) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,850 wide, against $41,570 across Missouri and $52,810 nationally: employers in St. Louis pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,990 | $2,999 | $17.30 | $46,439 |
| 25th percentile | $43,610 | $3,634 | $20.97 | $56,271 |
| Median | $60,860 | $5,072 | $29.26 | $78,529 |
| 75th percentile | $82,460 | $6,872 | $39.64 | $106,400 |
| 90th percentile | $124,800 | $10,400 | $60.00 | $161,032 |
An offer at the 75th percentile instead of the median adds $21,600 a year in pay and about $27,871 in employer cost. Going down to the 25th percentile saves $17,250 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in St. Louis, and the Missouri statewide median of $60,440 falls between the 25th percentile and the median.
What a hire really costs in St. Louis
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,669 to the $60,860 median and brings it to $78,529 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in St. Louis
Of the 17 roles we track in St. Louis, this one ranks #8 by median pay, between paralegals ($61,970) and payroll specialists ($59,190). Project Coordinator is the highest at $100,510.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +4.3% | 3,990 | |
| Paralegal | +1.8% | 4,030 | |
| Sales Development Representative | this role | 7,750 | |
| Payroll Specialist | -2.7% | 1,530 | |
| Bookkeeper | -17.9% | 9,950 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in St. Louis (-13.0%), between marketing specialists (-5.9%) and executive assistants (-17.1%). The typical role here is at -2.8%, so, measured against the US, sales development representatives cost less in St. Louis than the area's general pay level would suggest. Sales development representatives hold 5.9% of the jobs in these 17 roles in St. Louis, 5.1% across Missouri and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Missouri
Across the 12 areas of Missouri with data for this job, the median runs from $39,360 in the North Missouri nonmetro area to $64,950 in Kansas City, a gap of $25,590 a year. The one area in Missouri with more sales development representatives, Kansas City, MO-KS ($64,950), also pays more.
| Area | Median | vs St. Louis | Jobs |
|---|---|---|---|
| Kansas City, MO-KS | +6.7% | 9,250 | |
| Jefferson City, MO | +1.6% | 220 | |
| St. Louis, MO-IL | this area | 7,750 | |
| Springfield, MO | -13.6% | 1,070 | |
| Cape Girardeau, MO-IL | -20.3% | 180 | |
| St. Joseph, MO-KS | -22.4% | 120 | |
| Central Missouri (Nonmetro) | -22.6% | 400 |
St. Louis against other US metro areas
By number of jobs, St. Louis is #34 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Missouri, Reading and Modesto pay just above St. Louis and Mankato and Fort Wayne just below. All four are within $110 a year of the median in St. Louis. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs St. Louis | Jobs | Close in |
|---|---|---|---|---|
| Salt Lake City-Murray, UT | +4.1% | 7,900 | jobs | |
| Jacksonville, FL | +1.1% | 7,700 | jobs | |
| Modesto, CA | +0.1% | 840 | pay | |
| Reading, PA | +0.0% | 940 | pay | |
| St. Louis, MO-IL | this area | 7,750 | ||
| Mankato, MN | -0.0% | 220 | pay | |
| Fort Wayne, IN | -0.2% | 1,370 | pay | |
| Cleveland, OH | -1.7% | 7,710 | jobs |
Questions
How much does it cost to hire a sales development representative in St. Louis, MO-IL?
About $78,529 a year at the median, or $6,544 a month: $60,860 in pay plus about $17,669 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in St. Louis?
The median was $60,860 a year in the May 2025 BLS survey. The 10th percentile was $35,990, the 90th $124,800, and the middle half earned $43,610 to $82,460.
Is St. Louis cheaper than the rest of Missouri for sales development representatives?
About the same: a median of $60,860 against $60,440 statewide. The next area up in Missouri is Jefferson City at $61,860, the next down Springfield at $52,610.
How many sales development representatives work in St. Louis?
BLS counts about 7,750 in the May 2025 survey. Only Kansas City has more in Missouri.
Does a sales development representative cost more than a payroll specialist in St. Louis?
Yes: $1,670 a year more at the median. The medians are $60,860 and $59,190.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.