Sales Development Representative salary in Modesto, CA

Pay in Modesto against California and the US

The middle half of sales development representatives in Modesto earns $44,160–$86,170. Pay is tightly grouped: the top tenth starts at $121,180, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,420) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,010 wide, against $67,790 across California and $52,810 nationally: employers in Modesto pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $25,240 over the median, the 25th only $16,770 under it. An offer at the 75th percentile adds about $32,568 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Modesto, and the California statewide median of $80,850 falls there too.

What a hire really costs in Modesto

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,689 to the $60,930 median and brings it to $78,619 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Modesto

Of the 17 roles we track in Modesto, this one ranks #8 by median pay, between payroll specialists ($61,980) and paralegals ($58,820). Project Coordinator is the highest at $102,490.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Modesto (-12.9%); virtual receptionists come first (+17.4%). The typical role here is at +5.5%, so, measured against the US, sales development representatives cost less in Modesto than the area's general pay level would suggest. Sales development representatives hold 5.8% of the jobs in these 17 roles in Modesto, 9.4% across California and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in California

Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. All 12 areas in California with more sales development representatives than Modesto also pay more, among them Los Angeles-Long Beach, CA ($79,450) and San Francisco-Oakland, CA ($96,960).

Modesto against other US metro areas

By number of jobs, Modesto is #169 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside California, Las Vegas-Henderson and Lexington Park pay just above Modesto and Reading and St. Louis just below. All four are within $170 a year of the median in Modesto. Of the three markets with about as many sales development representatives, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.