Sales Development Representative salary in Riverside-San Bernardino, CA
Hiring a sales development representative costs less in Riverside-San Bernardino than in California or the country as a whole. The median is $62,230 a year1: 23.0% below the California statewide median of $80,850 and 11.1% below the US median of $69,990. Nationally it ranks #161 of 520 areas. About 9,270 sales development representatives work here, 6% of the California total.
BLS occupation 41-3091, area Riverside-San Bernardino-Ontario, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Riverside-San Bernardino against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Riverside-San Bernardino, CA | $35,920 | $62,230 | $128,360 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Riverside-San Bernardino earns $43,210–$91,510. The top tenth earns $128,360 or more, 3.6 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($73,830) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $48,300 wide, against $67,790 across California and $52,810 nationally: employers in Riverside-San Bernardino pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,920 | $2,993 | $17.27 | $46,348 |
| 25th percentile | $43,210 | $3,601 | $20.77 | $55,755 |
| Median | $62,230 | $5,186 | $29.92 | $80,297 |
| 75th percentile | $91,510 | $7,626 | $44.00 | $118,077 |
| 90th percentile | $128,360 | $10,697 | $61.71 | $165,626 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,280 over the median, the 25th only $19,020 under it. An offer at the 75th percentile adds about $37,781 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Riverside-San Bernardino, and the California statewide median of $80,850 falls there too.
What a hire really costs in Riverside-San Bernardino
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,067 to the $62,230 median and brings it to $80,297 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Riverside-San Bernardino
Of the 17 roles we track in Riverside-San Bernardino, this one ranks #7 by median pay, between marketing specialists ($69,840) and paralegals ($61,460). Project Coordinator is the highest at $100,770.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +17.8% | 4,140 | |
| Marketing Specialist | +12.2% | 5,280 | |
| Sales Development Representative | this role | 9,270 | |
| Paralegal | -1.2% | 2,460 | |
| Payroll Specialist | -1.7% | 1,630 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Riverside-San Bernardino (-11.1%), between executive assistants (-4.3%) and marketing specialists (-11.3%). The typical role here is at +3.3%, so, measured against the US, sales development representatives cost less in Riverside-San Bernardino than the area's general pay level would suggest. Sales development representatives hold 7.6% of the jobs in these 17 roles in Riverside-San Bernardino, 9.4% across California and 7.9% nationally. That is close to the national mix.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. All 4 areas in California with more sales development representatives than Riverside-San Bernardino also pay more, among them Los Angeles-Long Beach, CA ($79,450) and San Francisco-Oakland, CA ($96,960).
| Area | Median | vs Riverside-San Bernardino | Jobs |
|---|---|---|---|
| Oxnard-Thousand Oaks, CA | +3.9% | 1,890 | |
| Eastern Sierra-Mother Lode Region of California (Nonmetro) | +2.5% | 240 | |
| Bakersfield-Delano, CA | +0.6% | 1,540 | |
| Riverside-San Bernardino, CA | this area | 9,270 | |
| Vallejo, CA | -0.5% | 780 | |
| Fresno, CA | -0.7% | 2,170 | |
| Modesto, CA | -2.1% | 840 |
Riverside-San Bernardino against other US metro areas
By number of jobs, Riverside-San Bernardino is #27 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside California, Evansville and Monroe pay just above Riverside-San Bernardino and Iowa City and Crestview-Fort Walton Beach just below. All four are within $120 a year of the median in Riverside-San Bernardino. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Riverside-San Bernardino | Jobs | Close in |
|---|---|---|---|---|
| Kansas City, MO-KS | +4.4% | 9,250 | jobs | |
| Nashville-Murfreesboro, TN | +1.1% | 9,370 | jobs | |
| Monroe, MI | +0.1% | 150 | pay | |
| Evansville, IN | +0.1% | 820 | pay | |
| Riverside-San Bernardino, CA | this area | 9,270 | ||
| Iowa City, IA | -0.1% | 330 | pay | |
| Crestview-Fort Walton Beach, FL | -0.2% | 1,050 | pay | |
| San Antonio-New Braunfels, TX | -18.7% | 9,460 | jobs |
Questions
How much does it cost to hire a sales development representative in Riverside-San Bernardino, CA?
About $80,297 a year at the median, or $6,691 a month: $62,230 in pay plus about $18,067 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Riverside-San Bernardino?
The median was $62,230 a year in the May 2025 BLS survey. The 10th percentile was $35,920, the 90th $128,360, and the middle half earned $43,210 to $91,510.
Is Riverside-San Bernardino cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $62,230 against $80,850 statewide. The next area up in California is Bakersfield-Delano at $62,620, the next down Vallejo at $61,900.
How many sales development representatives work in Riverside-San Bernardino?
BLS counts about 9,270 in the May 2025 survey. That is 6% of the California total of 156,110. 4 areas in California have more; the closest in size is San Diego-Chula Vista, with about 11,730.
Does a sales development representative cost more than a paralegal in Riverside-San Bernardino?
Yes: $770 a year more at the median. The medians are $62,230 and $61,460.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.