Sales Development Representative salary in Bakersfield-Delano, CA
Hiring a sales development representative costs less in Bakersfield-Delano than in California or the country as a whole. The median is $62,620 a year1: 22.5% below the California statewide median of $80,850 and 10.5% below the US median of $69,990. Nationally it ranks #151 of 520 areas. About 1,540 sales development representatives work here.
BLS occupation 41-3091, area Bakersfield-Delano, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Bakersfield-Delano against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Bakersfield-Delano, CA | $38,020 | $62,620 | $121,510 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Bakersfield-Delano earns $44,920–$89,460. Pay is tightly grouped: the top tenth starts at $121,510, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($72,170) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,540 wide, against $67,790 across California and $52,810 nationally: employers in Bakersfield-Delano pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,020 | $3,168 | $18.28 | $49,058 |
| 25th percentile | $44,920 | $3,743 | $21.60 | $57,961 |
| Median | $62,620 | $5,218 | $30.11 | $80,800 |
| 75th percentile | $89,460 | $7,455 | $43.01 | $115,432 |
| 90th percentile | $121,510 | $10,126 | $58.42 | $156,787 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,840 over the median, the 25th only $17,700 under it. An offer at the 75th percentile adds about $34,632 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Bakersfield-Delano, and the California statewide median of $80,850 falls there too.
What a hire really costs in Bakersfield-Delano
At the $62,620 median, a local hire costs about $80,800 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,180 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Bakersfield-Delano
Of the 17 roles we track in Bakersfield-Delano, this one ranks #8 by median pay, between paralegals ($63,420) and payroll specialists ($56,650). Project Coordinator is the highest at $104,580.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +11.6% | 740 | |
| Paralegal | +1.3% | 300 | |
| Sales Development Representative | this role | 1,540 | |
| Payroll Specialist | -9.5% | 500 | |
| Bookkeeper | -15.1% | 2,580 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Bakersfield-Delano (-10.5%), between executive assistants (-4.9%) and marketing specialists (-11.2%). The typical role here is at +2.2%, so, measured against the US, sales development representatives cost less in Bakersfield-Delano than the area's general pay level would suggest. Sales development representatives hold 7.2% of the jobs in these 17 roles in Bakersfield-Delano, 9.4% across California and 7.9% nationally. That is close to the national mix.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 8 areas in California with more sales development representatives than Bakersfield-Delano, 2 pay less: Riverside-San Bernardino, CA ($62,230) and Fresno, CA ($61,820).
| Area | Median | vs Bakersfield-Delano | Jobs |
|---|---|---|---|
| Santa Cruz-Watsonville, CA | +4.8% | 550 | |
| Oxnard-Thousand Oaks, CA | +3.3% | 1,890 | |
| Eastern Sierra-Mother Lode Region of California (Nonmetro) | +1.9% | 240 | |
| Bakersfield-Delano, CA | this area | 1,540 | |
| Riverside-San Bernardino, CA | -0.6% | 9,270 | |
| Vallejo, CA | -1.1% | 780 | |
| Fresno, CA | -1.3% | 2,170 |
Bakersfield-Delano against other US metro areas
By number of jobs, Bakersfield-Delano is #105 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside California, Sioux Falls and Charlottesville pay just above Bakersfield-Delano and Charleston-North Charleston and Chambersburg just below. All four are within $170 a year of the median in Bakersfield-Delano. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Bakersfield-Delano | Jobs | Close in |
|---|---|---|---|---|
| Fort Collins-Loveland, CO | +23.5% | 1,510 | jobs | |
| Manchester-Nashua, NH | +13.3% | 1,540 | jobs | |
| Lancaster, PA | +0.9% | 1,570 | jobs | |
| Charlottesville, VA | +0.3% | 930 | pay | |
| Sioux Falls, SD-MN | +0.2% | 320 | pay | |
| Bakersfield-Delano, CA | this area | 1,540 | ||
| Charleston-North Charleston, SC | -0.0% | 4,290 | pay | |
| Chambersburg, PA | -0.1% | 220 | pay |
Questions
How much does it cost to hire a sales development representative in Bakersfield-Delano, CA?
About $80,800 a year at the median, or $6,733 a month: $62,620 in pay plus about $18,180 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Bakersfield-Delano?
The median was $62,620 a year in the May 2025 BLS survey. The 10th percentile was $38,020, the 90th $121,510, and the middle half earned $44,920 to $89,460.
Is Bakersfield-Delano cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $62,620 against $80,850 statewide. The next area up in California is the Eastern Sierra-Mother Lode Region of California nonmetro area at $63,790, the next down Riverside-San Bernardino at $62,230.
How many sales development representatives work in Bakersfield-Delano?
BLS counts about 1,540 in the May 2025 survey. 8 areas in California have more; the closest in size is Oxnard-Thousand Oaks, with about 1,890.
Does a sales development representative cost more than a payroll specialist in Bakersfield-Delano?
Yes: $5,970 a year more at the median. The medians are $62,620 and $56,650.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.