Sales Development Representative salary in Redding, CA
Redding is a lower-cost market for sales development representatives: the median of $56,350 a year1 is 30.3% below the California statewide median of $80,850, and 19.5% below the US median of $69,990. Nationally it ranks #334 of 520 areas. About 370 sales development representatives work here.
BLS occupation 41-3091, area Redding, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Redding against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Redding, CA | $35,560 | $56,350 | $118,250 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Redding earns $42,790–$83,170. Pay is tightly grouped: the top tenth starts at $118,250, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($67,870) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,380 wide, against $67,790 across California and $52,810 nationally: employers in Redding pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,560 | $2,963 | $17.10 | $45,884 |
| 25th percentile | $42,790 | $3,566 | $20.57 | $55,213 |
| Median | $56,350 | $4,696 | $27.09 | $72,710 |
| 75th percentile | $83,170 | $6,931 | $39.99 | $107,316 |
| 90th percentile | $118,250 | $9,854 | $56.85 | $152,581 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,820 over the median, the 25th only $13,560 under it. An offer at the 75th percentile adds about $34,606 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Redding, and the California statewide median of $80,850 falls there too.
What a hire really costs in Redding
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,360 to the $56,350 median and brings it to $72,710 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Redding
Of the 16 roles we track in Redding, this one ranks #8 by median pay, between paralegals ($59,620) and payroll specialists ($55,430). Project Coordinator is the highest at $99,030.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +20.7% | 250 | |
| Paralegal | +5.8% | 120 | |
| Sales Development Representative | this role | 370 | |
| Payroll Specialist | -1.6% | 80 | |
| Bookkeeper | -9.3% | 660 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Redding (-19.5%); data entry specialists come first (+7.4%). The typical role here is at -1.8%, so, measured against the US, sales development representatives cost less in Redding than the area's general pay level would suggest. Sales development representatives hold 6.6% of the jobs in these 16 roles in Redding, 9.4% across California and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 19 areas in California with more sales development representatives than Redding, 3 pay less: Salinas, CA ($53,140), Visalia, CA ($53,990) and the North Coast Region of California nonmetro area ($50,720).
| Area | Median | vs Redding | Jobs |
|---|---|---|---|
| Vallejo, CA | +9.8% | 780 | |
| Fresno, CA | +9.7% | 2,170 | |
| Modesto, CA | +8.1% | 840 | |
| Redding, CA | this area | 370 | |
| Visalia, CA | -4.2% | 610 | |
| El Centro, CA | -5.5% | 200 | |
| Salinas, CA | -5.7% | 830 |
Redding against other US metro areas
By number of jobs, Redding is #304 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside California, Canton-Massillon and Hinesville pay just above Redding and Scranton-Wilkes-Barre and Virginia Beach-Chesapeake just below. All four are within $80 a year of the median in Redding. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Redding | Jobs | Close in |
|---|---|---|---|---|
| Manhattan, KS | +11.6% | 370 | jobs | |
| Burlington, NC | +3.5% | 380 | jobs | |
| Hinesville, GA | +0.1% | 70 | pay | |
| Canton-Massillon, OH | +0.1% | 870 | pay | |
| Redding, CA | this area | 370 | ||
| Scranton-Wilkes-Barre, PA | -0.0% | 1,070 | pay | |
| Virginia Beach-Chesapeake, VA-NC | -0.1% | 5,810 | pay | |
| Monroe, LA | -8.1% | 380 | jobs |
Questions
How much does it cost to hire a sales development representative in Redding, CA?
About $72,710 a year at the median, or $6,059 a month: $56,350 in pay plus about $16,360 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Redding?
The median was $56,350 a year in the May 2025 BLS survey. The 10th percentile was $35,560, the 90th $118,250, and the middle half earned $42,790 to $83,170.
Is Redding cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $56,350 against $80,850 statewide. The next area up in California is Modesto at $60,930, the next down Visalia at $53,990.
How many sales development representatives work in Redding?
BLS counts about 370 in the May 2025 survey. 20 areas in California have more; the closest in size is Napa, with about 370.
Does a sales development representative cost more than a payroll specialist in Redding?
Yes: $920 a year more at the median. The medians are $56,350 and $55,430.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.