Sales Development Representative salary in the North Coast Region of California nonmetro area

Pay in the North Coast Region of California nonmetro area against California and the US

The middle half of sales development representatives in the North Coast Region of California nonmetro area earns $45,520–$79,990. Pay is tightly grouped: the top tenth starts at $117,210, only 2.9 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,660) is 35% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,470 wide, against $67,790 across California and $52,810 nationally: employers in the North Coast Region of California nonmetro area pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $29,270 over the median, the 25th only $5,200 under it. An offer at the 75th percentile adds about $37,768 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in the North Coast Region of California nonmetro area, and the California statewide median of $80,850 falls between the 75th and 90th percentiles.

What a hire really costs in the North Coast Region of California nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $14,725 to the $50,720 median and brings it to $65,445 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the North Coast Region of California nonmetro area

Of the 16 roles we track in the North Coast Region of California nonmetro area, this one ranks #12 by median pay, between administrative assistants ($52,920) and medical administrative assistants ($48,810). Project Coordinator is the highest at $91,210.

Measured against the US median, this job is the lowest paid of the 16 roles we track in the North Coast Region of California nonmetro area (-27.5%); virtual receptionists come first (+15.0%). The typical role here is at +5.9%, so, measured against the US, sales development representatives cost less in the North Coast Region of California nonmetro area than the area's general pay level would suggest. Sales development representatives hold 4.9% of the jobs in these 16 roles in the North Coast Region of California nonmetro area, 9.4% across California and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in California

Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. All 18 areas in California with more sales development representatives than the North Coast Region of California nonmetro area also pay more, among them Los Angeles-Long Beach, CA ($79,450) and San Francisco-Oakland, CA ($96,960).

the North Coast Region of California nonmetro area against other US metro areas

By number of jobs, the North Coast Region of California nonmetro area is #296 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside California, Charleston and Elizabethtown pay just above the North Coast Region of California nonmetro area and Rapid City and Lexington-Fayette just below. All four are within $640 a year of the median in the North Coast Region of California nonmetro area. Of the three markets with about as many sales development representatives, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.