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Sales Development Representative salary in Canton-Massillon, OH

Hiring a sales development representative costs less in Canton-Massillon than in Ohio or the country as a whole. The median is $56,380 a year1: 5.1% below the Ohio statewide median of $59,390 and 19.4% below the US median of $69,990. Nationally it ranks #333 of 520 areas. About 870 sales development representatives work here, 2% of the Ohio total.

$4,698median pay per month in Canton-Massillon
$6,062employer cost per month with benefits
$27.11median pay per hour
870people in this job in Canton-Massillon

BLS occupation 41-3091, area Canton-Massillon, OH. Data from the May 2025 release, checked 2026-10-15.

Pay in Canton-Massillon against Ohio and the US

Range10thMedian90th
Canton-Massillon, OH$29,910$56,380$106,510
Ohio$36,110$59,390$122,100
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

Sales development representatives at the 90th percentile earn $106,510, 3.6 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Canton-Massillon earns $38,350–$78,930. The mean ($65,490) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $40,580 wide, between the figure for Ohio ($40,100) and the US figure ($52,810).

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$29,910$2,492$14.38$38,594
25th percentile$38,350$3,196$18.44$49,484
Median$56,380$4,698$27.11$72,748
75th percentile$78,930$6,578$37.95$101,845
90th percentile$106,510$8,876$51.21$137,432

An offer at the 75th percentile instead of the median adds $22,550 a year in pay and about $29,097 in employer cost. Going down to the 25th percentile saves $18,030 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Canton-Massillon, and the Ohio statewide median of $59,390 falls there too.

What a hire really costs in Canton-Massillon

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,368 to the $56,380 median and brings it to $72,748 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$72,748local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$58,860difference in year one
81%of the local cost saved

Other roles in Canton-Massillon

Of the 17 roles we track in Canton-Massillon, this one ranks #9 by median pay, between payroll specialists ($56,770) and e-commerce order specialists ($46,170). Project Coordinator is the highest at $82,530.

The 5 roles closest in pay. All 17 roles in Canton-Massillon, OH
RoleMedianvs sales development representativeJobs
Paralegal
$57,730
+2.4%210
Payroll Specialist
$56,770
+0.7%170
Sales Development Representative
$56,380
this role870
E-commerce Order Specialist
$46,170
-18.1%80
Bookkeeper
$46,000
-18.4%1,430

Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Canton-Massillon (-19.4%), between project coordinators (-19.3%) and marketing specialists (-24.3%). The typical role here is at -11.8%, so, measured against the US, sales development representatives cost less in Canton-Massillon than the area's general pay level would suggest. Sales development representatives hold 6.5% of the jobs in these 17 roles in Canton-Massillon, 7.5% across Ohio and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $46,370 in Mansfield to $61,640 in Dayton-Kettering, a gap of $15,270 a year. Of the 7 areas in Ohio with more sales development representatives than Canton-Massillon, 2 pay less: Toledo, OH ($53,470) and the North Northeastern Ohio nonmetro area ($53,890).

AreaMedianvs Canton-MassillonJobs
Akron, OH
$58,050
+3.0%2,380
West Northwestern Ohio (Nonmetro)
$57,860
+2.6%790
Sandusky, OH
$56,750
+0.7%210
Canton-Massillon, OH
$56,380
this area870
Youngstown-Warren, OH
$54,950
-2.5%680
Lima, OH
$54,940
-2.6%250
Eastern Ohio (Nonmetro)
$54,140
-4.0%610

Canton-Massillon against other US metro areas

By number of jobs, Canton-Massillon is #166 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Hinesville and Staunton-Stuarts Draft pay just above Canton-Massillon and Redding and Scranton-Wilkes-Barre just below. All four are within $100 a year of the median in Canton-Massillon. Of the three markets with about as many sales development representatives, all three pay more.

Metro areaMedianvs Canton-MassillonJobsClose in
Springfield, MA
$69,800
+23.8%870jobs
York-Hanover, PA
$63,400
+12.5%880jobs
South Bend-Mishawaka, IN-MI
$63,230
+12.1%880jobs
Staunton-Stuarts Draft, VA
$56,480
+0.2%240pay
Hinesville, GA
$56,410
+0.1%70pay
Canton-Massillon, OH
$56,380
this area870
Redding, CA
$56,350
-0.1%370pay
Scranton-Wilkes-Barre, PA
$56,330
-0.1%1,070pay

Questions

How much does it cost to hire a sales development representative in Canton-Massillon, OH?

About $72,748 a year at the median, or $6,062 a month: $56,380 in pay plus about $16,368 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in Canton-Massillon?

The median was $56,380 a year in the May 2025 BLS survey. The 10th percentile was $29,910, the 90th $106,510, and the middle half earned $38,350 to $78,930.

Is Canton-Massillon cheaper than the rest of Ohio for sales development representatives?

Yes, it costs less: a median of $56,380 against $59,390 statewide. The next area up in Ohio is Sandusky at $56,750, the next down Youngstown-Warren at $54,950.

How many sales development representatives work in Canton-Massillon?

BLS counts about 870 in the May 2025 survey. That is 2% of the Ohio total of 38,440. 7 areas in Ohio have more; the closest in size is the North Northeastern Ohio nonmetro area, with about 940.

Does a sales development representative cost more than an e-commerce order specialist in Canton-Massillon?

Yes: $10,210 a year more at the median. The medians are $56,380 and $46,170.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.