Sales Development Representative salary in Toledo, OH
Hiring a sales development representative costs less in Toledo than in Ohio or the country as a whole. The median is $53,470 a year1: 10.0% below the Ohio statewide median of $59,390 and 23.6% below the US median of $69,990. Among US areas it comes in at #384 of 520. About 1,620 sales development representatives work here, 4% of the Ohio total.
BLS occupation 41-3091, area Toledo, OH. Data from the May 2025 release, checked 2026-10-15.
Pay in Toledo against Ohio and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Toledo, OH | $34,130 | $53,470 | $116,240 | |
| Ohio | $36,110 | $59,390 | $122,100 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Toledo earns $39,540–$78,620. Pay is tightly grouped: the top tenth starts at $116,240, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($65,390) is 22% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,080 wide, against $40,100 across Ohio and $52,810 nationally: employers in Toledo pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $34,130 | $2,844 | $16.41 | $44,039 |
| 25th percentile | $39,540 | $3,295 | $19.01 | $51,019 |
| Median | $53,470 | $4,456 | $25.71 | $68,994 |
| 75th percentile | $78,620 | $6,552 | $37.80 | $101,445 |
| 90th percentile | $116,240 | $9,687 | $55.88 | $149,987 |
Pay climbs faster above the median than below it here: the 75th percentile is $25,150 over the median, the 25th only $13,930 under it. An offer at the 75th percentile adds about $32,452 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Toledo, and the Ohio statewide median of $59,390 falls there too.
What a hire really costs in Toledo
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,524 to the $53,470 median and brings it to $68,994 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Toledo
Of the 17 roles we track in Toledo, this one ranks #9 by median pay, between payroll specialists ($58,170) and bookkeepers ($47,840). Project Coordinator is the highest at $81,940.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Paralegal | +12.1% | 340 | |
| Payroll Specialist | +8.8% | 260 | |
| Sales Development Representative | this role | 1,620 | |
| Bookkeeper | -10.5% | 2,200 | |
| HR Assistant | -11.9% | 130 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Toledo (-23.6%); e-commerce order specialists come first (+0.6%). The typical role here is at -6.9%, so, measured against the US, sales development representatives cost less in Toledo than the area's general pay level would suggest. Sales development representatives hold 6.9% of the jobs in these 17 roles in Toledo, 7.5% across Ohio and 7.9% nationally. That is close to the national mix.
Other areas in Ohio
Across the 16 areas of Ohio with data for this job, the median runs from $46,370 in Mansfield to $61,640 in Dayton-Kettering, a gap of $15,270 a year. All 5 areas in Ohio with more sales development representatives than Toledo also pay more, among them Cincinnati, OH-KY ($60,000) and Columbus, OH ($59,390).
| Area | Median | vs Toledo | Jobs |
|---|---|---|---|
| Youngstown-Warren, OH | +2.8% | 680 | |
| Lima, OH | +2.7% | 250 | |
| Eastern Ohio (Nonmetro) | +1.3% | 610 | |
| North Northeastern Ohio (Nonmetro) | +0.8% | 940 | |
| Toledo, OH | this area | 1,620 | |
| Springfield, OH | -0.0% | 190 | |
| Mansfield, OH | -13.3% | 190 |
Toledo against other US metro areas
By number of jobs, Toledo is #101 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Ohio, Kahului-Wailuku and Sherman-Denison pay just above Toledo and Homosassa Springs and El Centro just below. All four are within $230 a year of the median in Toledo. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Toledo | Jobs | Close in |
|---|---|---|---|---|
| Trenton-Princeton, NJ | +44.9% | 1,620 | jobs | |
| Chattanooga, TN-GA | +5.0% | 1,630 | jobs | |
| Sherman-Denison, TX | +0.3% | 410 | pay | |
| Kahului-Wailuku, HI | +0.1% | 440 | pay | |
| Toledo, OH | this area | 1,620 | ||
| Homosassa Springs, FL | -0.1% | 190 | pay | |
| El Centro, CA | -0.4% | 200 | pay | |
| Myrtle Beach-Conway, SC | -3.1% | 1,610 | jobs |
Questions
How much does it cost to hire a sales development representative in Toledo, OH?
About $68,994 a year at the median, or $5,749 a month: $53,470 in pay plus about $15,524 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Toledo?
The median was $53,470 a year in the May 2025 BLS survey. The 10th percentile was $34,130, the 90th $116,240, and the middle half earned $39,540 to $78,620.
Is Toledo cheaper than the rest of Ohio for sales development representatives?
Yes, it costs less: a median of $53,470 against $59,390 statewide. The next area up in Ohio is the North Northeastern Ohio nonmetro area at $53,890, the next down Springfield at $53,450.
How many sales development representatives work in Toledo?
BLS counts about 1,620 in the May 2025 survey. That is 4% of the Ohio total of 38,440. 5 areas in Ohio have more; the closest in size is Dayton-Kettering, with about 2,270.
Does a sales development representative cost more than a bookkeeper in Toledo?
Yes: $5,630 a year more at the median. The medians are $53,470 and $47,840.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.