Sales Development Representative salary in Trenton-Princeton, NJ
Trenton-Princeton is the most expensive place in New Jersey to hire a sales development representative. The median is $77,490 a year1, 2.2% below the New Jersey statewide median of $79,200 and 10.7% above the US median of $69,990. Only 24 of 520 US areas pay more for this job. With about 1,620 sales development representatives, 4% of the New Jersey total, no area in New Jersey employs more.
BLS occupation 41-3091, area Trenton-Princeton, NJ. Data from the May 2025 release, checked 2026-10-15.
Pay in Trenton-Princeton against New Jersey and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Trenton-Princeton, NJ | $44,010 | $77,490 | $161,490 | |
| New Jersey | $44,290 | $79,200 | $167,430 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Trenton-Princeton earns $56,690–$108,680. The top tenth earns $161,490 or more, 3.7 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($90,430) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $51,990 wide, against $54,790 across New Jersey and $52,810 nationally: employers in Trenton-Princeton pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,010 | $3,668 | $21.16 | $56,787 |
| 25th percentile | $56,690 | $4,724 | $27.25 | $73,148 |
| Median | $77,490 | $6,458 | $37.25 | $99,987 |
| 75th percentile | $108,680 | $9,057 | $52.25 | $140,232 |
| 90th percentile | $161,490 | $13,458 | $77.64 | $208,374 |
The step from the 25th percentile to the median is $20,800 a year; from the median to the 75th it is $31,190, or about $40,245 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in Trenton-Princeton, and the New Jersey statewide median of $79,200 falls between the median and the 75th percentile.
What a hire really costs in Trenton-Princeton
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $22,497 to the $77,490 median and brings it to $99,987 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Trenton-Princeton
Of the 17 roles we track in Trenton-Princeton, this one ranks #7 by median pay, between office managers ($79,460) and paralegals ($73,250). Project Coordinator is the highest at $113,750.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Recruiter | +3.7% | 1,400 | |
| Office Manager | +2.5% | 2,770 | |
| Sales Development Representative | this role | 1,620 | |
| Paralegal | -5.5% | 790 | |
| Bookkeeper | -25.1% | 1,470 |
Measured against the US median, sales development representatives rank #8 of the 17 roles we track in Trenton-Princeton (+10.7%), between project coordinators (+11.2%) and medical administrative assistants (+7.1%). The typical role here is at +7.1%, so, measured against the US, sales development representatives cost more in Trenton-Princeton than the area's general pay level would suggest. Sales development representatives hold 6.3% of the jobs in these 17 roles in Trenton-Princeton, 9.3% across New Jersey and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New Jersey
Across the 3 areas of New Jersey with data for this job, the median runs from $62,950 in Vineland to $77,490 in Trenton-Princeton, a gap of $14,540 a year. No other area in New Jersey has as many sales development representatives, and both others pay less.
| Area | Median | vs Trenton-Princeton | Jobs |
|---|---|---|---|
| Trenton-Princeton, NJ | this area | 1,620 | |
| Atlantic City-Hammonton, NJ | -16.2% | 1,240 | |
| Vineland, NJ | -18.8% | 300 |
Trenton-Princeton against other US metro areas
By number of jobs, Trenton-Princeton is #102 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside New Jersey, Bremerton-Silverdale and Providence-Warwick pay just above Trenton-Princeton and Worcester and Fort Collins-Loveland just below. All four are within $270 a year of the median in Trenton-Princeton. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Trenton-Princeton | Jobs | Close in |
|---|---|---|---|---|
| Providence-Warwick, RI-MA | +0.3% | n/a | pay | |
| Bremerton-Silverdale, WA | +0.2% | 360 | pay | |
| Trenton-Princeton, NJ | this area | 1,620 | ||
| Worcester, MA | -0.1% | 2,180 | pay | |
| Fort Collins-Loveland, CO | -0.2% | 1,510 | pay | |
| Chattanooga, TN-GA | -27.6% | 1,630 | jobs | |
| Toledo, OH | -31.0% | 1,620 | jobs | |
| Myrtle Beach-Conway, SC | -33.2% | 1,610 | jobs |
Questions
How much does it cost to hire a sales development representative in Trenton-Princeton, NJ?
About $99,987 a year at the median, or $8,332 a month: $77,490 in pay plus about $22,497 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Trenton-Princeton?
Pay here is higher than in three quarters of US areas. The median was $77,490 a year in the May 2025 BLS survey. The 10th percentile was $44,010, the 90th $161,490, and the middle half earned $56,690 to $108,680.
Is Trenton-Princeton the most expensive area in New Jersey for sales development representatives?
Yes. Its median of $77,490 is the highest of 3 areas in New Jersey. Atlantic City-Hammonton comes next at $64,950.
How many sales development representatives work in Trenton-Princeton?
BLS counts about 1,620 in the May 2025 survey. That is 4% of the New Jersey total of 44,980. No other area in New Jersey has as many.
Does a sales development representative cost more than a paralegal in Trenton-Princeton?
Yes: $4,240 a year more at the median. The medians are $77,490 and $73,250.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.