Sales Development Representative salary in Worcester, MA
The median sales development representative in Worcester earned $77,380 a year in May 20251. That is 10.6% above the US median of $69,990, even though it is 7.6% below the Massachusetts statewide median of $83,760. Nationally that is #26 of 520 areas, in the top tenth. About 2,180 sales development representatives work here, 7% of the Massachusetts total.
BLS occupation 41-3091, area Worcester, MA. Data from the May 2025 release, checked 2026-10-15.
Pay in Worcester against Massachusetts and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Worcester, MA | $44,650 | $77,380 | $135,890 | |
| Massachusetts | $48,030 | $83,760 | $162,330 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Worcester earns $58,290–$99,550. Pay is tightly grouped: the top tenth starts at $135,890, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($86,750) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,260 wide, against $61,770 across Massachusetts and $52,810 nationally: employers in Worcester pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,650 | $3,721 | $21.47 | $57,613 |
| 25th percentile | $58,290 | $4,858 | $28.02 | $75,213 |
| Median | $77,380 | $6,448 | $37.20 | $99,845 |
| 75th percentile | $99,550 | $8,296 | $47.86 | $128,452 |
| 90th percentile | $135,890 | $11,324 | $65.33 | $175,342 |
The step from the 25th percentile to the median is $19,090 a year; from the median to the 75th it is $22,170, or about $28,606 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in Worcester, and the Massachusetts statewide median of $83,760 falls between the median and the 75th percentile.
What a hire really costs in Worcester
At the $77,380 median, a local hire costs about $99,845 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,465 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Worcester
Of the 17 roles we track in Worcester, this one ranks #4 by median pay, between marketing specialists ($90,300) and recruiters ($77,290). Project Coordinator is the highest at $100,290.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Accountant | +21.6% | 3,090 | |
| Marketing Specialist | +16.7% | 2,030 | |
| Sales Development Representative | this role | 2,180 | |
| Recruiter | -0.1% | 2,050 | |
| Executive Assistant | -2.6% | 1,310 |
Measured against the US median, sales development representatives rank #6 of the 17 roles we track in Worcester (+10.6%), between bookkeepers (+11.2%) and administrative assistants (+10.3%). The typical role here is at +6.2%, so, measured against the US, sales development representatives cost more in Worcester than the area's general pay level would suggest. Sales development representatives hold 6.7% of the jobs in these 17 roles in Worcester, 8.3% across Massachusetts and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Massachusetts
Across the 7 areas of Massachusetts with data for this job, the median runs from $65,090 in Barnstable Town to $83,420 in Boston-Cambridge, a gap of $18,330 a year. The one area in Massachusetts with more sales development representatives, Boston-Cambridge, MA-NH ($83,420), also pays more.
| Area | Median | vs Worcester | Jobs |
|---|---|---|---|
| Boston-Cambridge, MA-NH | +7.8% | 25,310 | |
| Pittsfield, MA | +2.8% | 350 | |
| Worcester, MA | this area | 2,180 | |
| Amherst Town-Northampton, MA | -3.5% | 250 | |
| Massachusetts (Nonmetro) | -5.9% | 200 | |
| Springfield, MA | -9.8% | 870 | |
| Barnstable Town, MA | -15.9% | 570 |
Worcester against other US metro areas
By number of jobs, Worcester is #77 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Massachusetts, Trenton-Princeton and Bremerton-Silverdale pay just above Worcester and Fort Collins-Loveland and Minneapolis-St. Paul just below. All four are within $290 a year of the median in Worcester. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Worcester | Jobs | Close in |
|---|---|---|---|---|
| Bremerton-Silverdale, WA | +0.4% | 360 | pay | |
| Trenton-Princeton, NJ | +0.1% | 1,620 | pay | |
| Worcester, MA | this area | 2,180 | ||
| Fort Collins-Loveland, CO | -0.1% | 1,510 | pay | |
| Minneapolis-St. Paul, MN-WI | -0.3% | 14,070 | pay | |
| Fresno, CA | -20.1% | 2,170 | jobs | |
| New Orleans-Metairie, LA | -20.3% | 2,200 | jobs | |
| Lakeland-Winter Haven, FL | -40.5% | 2,250 | jobs |
Questions
How much does it cost to hire a sales development representative in Worcester, MA?
About $99,845 a year at the median, or $8,320 a month: $77,380 in pay plus about $22,465 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Worcester?
Pay here is higher than in three quarters of US areas. The median was $77,380 a year in the May 2025 BLS survey. The 10th percentile was $44,650, the 90th $135,890, and the middle half earned $58,290 to $99,550.
Is Worcester cheaper than the rest of Massachusetts for sales development representatives?
Yes, it costs less: a median of $77,380 against $83,760 statewide. The next area up in Massachusetts is Pittsfield at $79,530, the next down Amherst Town-Northampton at $74,710.
How many sales development representatives work in Worcester?
BLS counts about 2,180 in the May 2025 survey. That is 7% of the Massachusetts total of 32,300. Only Boston-Cambridge has more in Massachusetts.
Does a sales development representative cost more than a recruiter in Worcester?
Yes: $90 a year more at the median. The medians are $77,380 and $77,290.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.