Sales Development Representative salary in Lakeland-Winter Haven, FL

Pay in Lakeland-Winter Haven against Florida and the US

The middle half of sales development representatives in Lakeland-Winter Haven earns $39,800–$66,830. Pay is tightly grouped: the top tenth starts at $96,330, only 2.5 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($58,750) is 28% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $27,030 wide, against $40,930 across Florida and $52,810 nationally: employers in Lakeland-Winter Haven pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $20,760 over the median, the 25th only $6,270 under it. An offer at the 75th percentile adds about $26,787 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the 75th and 90th percentiles in Lakeland-Winter Haven, and the Florida statewide median of $60,660 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local sales development representatives earn.

What a hire really costs in Lakeland-Winter Haven

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $13,375 to the $46,070 median and brings it to $59,445 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lakeland-Winter Haven

Of the 17 roles we track in Lakeland-Winter Haven, this one ranks #11 by median pay, between bookkeepers ($46,860) and administrative assistants ($41,770). Project Coordinator is the highest at $94,720.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Lakeland-Winter Haven (-34.2%); marketing specialists come first (-2.7%). The typical role here is at -9.5%, so, measured against the US, sales development representatives cost less in Lakeland-Winter Haven than the area's general pay level would suggest. Sales development representatives hold 8.6% of the jobs in these 17 roles in Lakeland-Winter Haven, 9.3% across Florida and 7.9% nationally. That is close to the national mix.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. All 6 areas in Florida with more sales development representatives than Lakeland-Winter Haven also pay more, among them Miami-Fort Lauderdale, FL ($62,090) and Orlando-Kissimmee, FL ($58,870).

Lakeland-Winter Haven against other US metro areas

By number of jobs, Lakeland-Winter Haven is #75 of 518 US areas for this job. It is one of the larger markets for this job, yet its pay sits in the bottom quarter of US areas. Outside Florida, Columbia and Johnson City pay just above Lakeland-Winter Haven and Hanford-Corcoran and Goldsboro just below. All four are within $250 a year of the median in Lakeland-Winter Haven. Of the three markets with about as many sales development representatives, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.