Sales Development Representative salary in Pensacola-Ferry Pass, FL
Hiring a sales development representative costs less in Pensacola-Ferry Pass than in Florida or the country as a whole. The median is $56,250 a year1: 7.3% below the Florida statewide median of $60,660 and 19.6% below the US median of $69,990. Nationally it ranks #338 of 520 areas. BLS counts about 1,500 people in this job here, 1% of the Florida total.
BLS occupation 41-3091, area Pensacola-Ferry Pass-Brent, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Pensacola-Ferry Pass against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Pensacola-Ferry Pass, FL | $30,360 | $56,250 | $107,160 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $107,160, 3.5 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Pensacola-Ferry Pass earns $39,690–$78,710. The mean ($66,360) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,020 wide, against $40,930 across Florida and $52,810 nationally: employers in Pensacola-Ferry Pass pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $30,360 | $2,530 | $14.60 | $39,174 |
| 25th percentile | $39,690 | $3,308 | $19.08 | $51,213 |
| Median | $56,250 | $4,688 | $27.04 | $72,581 |
| 75th percentile | $78,710 | $6,559 | $37.84 | $101,561 |
| 90th percentile | $107,160 | $8,930 | $51.52 | $138,271 |
An offer at the 75th percentile instead of the median adds $22,460 a year in pay and about $28,981 in employer cost. Going down to the 25th percentile saves $16,560 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Pensacola-Ferry Pass, and the Florida statewide median of $60,660 falls there too.
What a hire really costs in Pensacola-Ferry Pass
At the $56,250 median, a local hire costs about $72,581 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $16,331 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Pensacola-Ferry Pass
Of the 16 roles we track in Pensacola-Ferry Pass, this one ranks #7 by median pay, between executive assistants ($62,070) and paralegals ($56,140). Project Coordinator is the highest at $98,670.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +12.7% | 950 | |
| Executive Assistant | +10.3% | 290 | |
| Sales Development Representative | this role | 1,500 | |
| Paralegal | -0.2% | 810 | |
| Payroll Specialist | -14.1% | 210 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Pensacola-Ferry Pass (-19.6%); data entry specialists come first (-2.7%). The typical role here is at -9.7%, so, measured against the US, sales development representatives cost less in Pensacola-Ferry Pass than the area's general pay level would suggest. Sales development representatives hold 7.8% of the jobs in these 16 roles in Pensacola-Ferry Pass, 9.3% across Florida and 8.0% nationally. That is close to the national mix.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 10 areas in Florida with more sales development representatives than Pensacola-Ferry Pass, 1 pays less: Lakeland-Winter Haven, FL ($46,070).
| Area | Median | vs Pensacola-Ferry Pass | Jobs |
|---|---|---|---|
| North Florida (Nonmetro) | +2.5% | 460 | |
| Cape Coral-Fort Myers, FL | +2.4% | 3,170 | |
| Wildwood-The Villages, FL | +2.1% | 240 | |
| Pensacola-Ferry Pass, FL | this area | 1,500 | |
| Punta Gorda, FL | -4.0% | 510 | |
| Ocala, FL | -4.3% | 860 | |
| Homosassa Springs, FL | -5.1% | 190 |
Pensacola-Ferry Pass against other US metro areas
By number of jobs, Pensacola-Ferry Pass is #109 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Florida, Greenville and Virginia Beach-Chesapeake pay just above Pensacola-Ferry Pass and Erie and Hagerstown-Martinsburg just below. All four are within $80 a year of the median in Pensacola-Ferry Pass. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Pensacola-Ferry Pass | Jobs | Close in |
|---|---|---|---|---|
| Fort Collins-Loveland, CO | +37.5% | 1,510 | jobs | |
| Santa Maria-Santa Barbara, CA | +29.4% | 1,470 | jobs | |
| Asheville, NC | +2.8% | 1,490 | jobs | |
| Virginia Beach-Chesapeake, VA-NC | +0.0% | 5,810 | pay | |
| Greenville, NC | +0.0% | 520 | pay | |
| Pensacola-Ferry Pass, FL | this area | 1,500 | ||
| Erie, PA | -0.1% | 460 | pay | |
| Hagerstown-Martinsburg, MD-WV | -0.1% | 580 | pay |
Questions
How much does it cost to hire a sales development representative in Pensacola-Ferry Pass, FL?
About $72,581 a year at the median, or $6,048 a month: $56,250 in pay plus about $16,331 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Pensacola-Ferry Pass?
The median was $56,250 a year in the May 2025 BLS survey. The 10th percentile was $30,360, the 90th $107,160, and the middle half earned $39,690 to $78,710.
Is Pensacola-Ferry Pass cheaper than the rest of Florida for sales development representatives?
Yes, it costs less: a median of $56,250 against $60,660 statewide. The next area up in Florida is Wildwood-The Villages at $57,440, the next down Punta Gorda at $54,000.
How many sales development representatives work in Pensacola-Ferry Pass?
BLS counts about 1,500 in the May 2025 survey. That is 1% of the Florida total of 107,650. 11 areas in Florida have more; the closest in size is Naples-Marco Island, with about 1,500.
Does a sales development representative cost more than a paralegal in Pensacola-Ferry Pass?
Yes: $110 a year more at the median. The medians are $56,250 and $56,140.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.