Sales Development Representative salary in Panama City-Panama City Beach, FL

Pay in Panama City-Panama City Beach against Florida and the US

The middle half of sales development representatives in Panama City-Panama City Beach earns $39,440–$75,290. Pay is tightly grouped: the top tenth starts at $102,770, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($62,710) is 28% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,850 wide, against $40,930 across Florida and $52,810 nationally: employers in Panama City-Panama City Beach pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $26,430 over the median, the 25th only $9,420 under it. An offer at the 75th percentile adds about $34,103 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Panama City-Panama City Beach, and the Florida statewide median of $60,660 falls there too.

What a hire really costs in Panama City-Panama City Beach

At the $48,860 median, a local hire costs about $63,045 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $14,185 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Panama City-Panama City Beach

Of the 15 roles we track in Panama City-Panama City Beach, this one ranks #9 by median pay, between payroll specialists ($49,970) and bookkeepers ($46,240). Project Coordinator is the highest at $92,360.

Measured against the US median, this job is the lowest paid of the 15 roles we track in Panama City-Panama City Beach (-30.2%); virtual receptionists come first (-6.2%). The typical role here is at -14.2%, so, measured against the US, sales development representatives cost less in Panama City-Panama City Beach than the area's general pay level would suggest. Sales development representatives hold 7.6% of the jobs in these 15 roles in Panama City-Panama City Beach, 9.4% across Florida and 8.0% nationally. That is close to the national mix.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 16 areas in Florida with more sales development representatives than Panama City-Panama City Beach, 1 pays less: Lakeland-Winter Haven, FL ($46,070).

Panama City-Panama City Beach against other US metro areas

By number of jobs, Panama City-Panama City Beach is #204 of 518 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Florida, Huntington-Ashland and Merced pay just above Panama City-Panama City Beach and Jonesboro and Bowling Green just below. All four are within $140 a year of the median in Panama City-Panama City Beach. Of the three markets with about as many sales development representatives, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.