Sales Development Representative salary in Lynchburg, VA
Hiring a sales development representative costs less in Lynchburg than in Virginia or the country as a whole. The median is $59,650 a year1: 17.9% below the Virginia statewide median of $72,640 and 14.8% below the US median of $69,990. Among US areas it comes in at #249 of 520. BLS counts about 620 people in this job here, 1% of the Virginia total.
BLS occupation 41-3091, area Lynchburg, VA. Data from the May 2025 release, checked 2026-10-15.
Pay in Lynchburg against Virginia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Lynchburg, VA | $31,650 | $59,650 | $124,610 | |
| Virginia | $37,700 | $72,640 | $169,610 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Lynchburg earns $43,290–$88,070. The top tenth earns $124,610 or more, 3.9 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($70,950) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,780 wide, against $58,700 across Virginia and $52,810 nationally: employers in Lynchburg pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,650 | $2,638 | $15.22 | $40,839 |
| 25th percentile | $43,290 | $3,608 | $20.81 | $55,858 |
| Median | $59,650 | $4,971 | $28.68 | $76,968 |
| 75th percentile | $88,070 | $7,339 | $42.34 | $113,639 |
| 90th percentile | $124,610 | $10,384 | $59.91 | $160,787 |
Pay climbs faster above the median than below it here: the 75th percentile is $28,420 over the median, the 25th only $16,360 under it. An offer at the 75th percentile adds about $36,671 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Lynchburg, and the Virginia statewide median of $72,640 falls there too.
What a hire really costs in Lynchburg
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,318 to the $59,650 median and brings it to $76,968 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Lynchburg
Of the 17 roles we track in Lynchburg, this one ranks #8 by median pay, between payroll specialists ($59,950) and paralegals ($50,660). Project Coordinator is the highest at $94,690.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +1.1% | 430 | |
| Payroll Specialist | +0.5% | 50 | |
| Sales Development Representative | this role | 620 | |
| Paralegal | -15.1% | 140 | |
| HR Assistant | -20.0% | 40 |
Measured against the US median, sales development representatives rank #12 of the 17 roles we track in Lynchburg (-14.8%), between administrative assistants (-12.7%) and customer support specialists (-15.9%). The typical role here is at -10.7%, so, measured against the US, sales development representatives cost less in Lynchburg than the area's general pay level would suggest. Sales development representatives hold 7.4% of the jobs in these 17 roles in Lynchburg, 9.7% across Virginia and 7.9% nationally. That is close to the national mix.
Other areas in Virginia
Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. Of the 4 areas in Virginia with more sales development representatives than Lynchburg, 2 pay less: Virginia Beach-Chesapeake, VA-NC ($56,270) and Roanoke, VA ($58,930).
| Area | Median | vs Lynchburg | Jobs |
|---|---|---|---|
| Northeast Virginia (Nonmetro) | +3.9% | 230 | |
| Richmond, VA | +3.1% | 5,710 | |
| Harrisonburg, VA | +2.5% | 310 | |
| Lynchburg, VA | this area | 620 | |
| Roanoke, VA | -1.2% | 1,110 | |
| Staunton-Stuarts Draft, VA | -5.3% | 240 | |
| Virginia Beach-Chesapeake, VA-NC | -5.7% | 5,810 |
Lynchburg against other US metro areas
By number of jobs, Lynchburg is #203 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Rockford and Elmira pay just above Lynchburg and St. Cloud and Tampa-St. Petersburg just below. All four are within $110 a year of the median in Lynchburg. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Lynchburg | Jobs | Close in |
|---|---|---|---|---|
| La Crosse-Onalaska, WI-MN | +3.0% | 620 | jobs | |
| Elmira, NY | +0.2% | 110 | pay | |
| Rockford, IL | +0.1% | 980 | pay | |
| Lynchburg, VA | this area | 620 | ||
| St. Cloud, MN | +0.0% | 640 | pay | |
| Tampa-St. Petersburg, FL | -0.1% | 16,050 | pay | |
| Shreveport-Bossier City, LA | -13.0% | 620 | jobs | |
| Panama City-Panama City Beach, FL | -18.1% | 620 | jobs |
Questions
How much does it cost to hire a sales development representative in Lynchburg, VA?
About $76,968 a year at the median, or $6,414 a month: $59,650 in pay plus about $17,318 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Lynchburg?
The median was $59,650 a year in the May 2025 BLS survey. The 10th percentile was $31,650, the 90th $124,610, and the middle half earned $43,290 to $88,070.
Is Lynchburg cheaper than the rest of Virginia for sales development representatives?
Yes, it costs less: a median of $59,650 against $72,640 statewide. The next area up in Virginia is Harrisonburg at $61,120, the next down Roanoke at $58,930.
How many sales development representatives work in Lynchburg?
BLS counts about 620 in the May 2025 survey. That is 1% of the Virginia total of 41,390. 4 areas in Virginia have more; the closest in size is Charlottesville, with about 930.
Does a sales development representative cost more than a paralegal in Lynchburg?
Yes: $8,990 a year more at the median. The medians are $59,650 and $50,660.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.