Marketing Specialist salary in Lynchburg, VA

Pay in Lynchburg against Virginia and the US

Marketing specialists at the 90th percentile earn $114,450, 3.6 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Lynchburg earns $43,210–$78,550. The mean ($67,390) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,340 wide, against $48,690 across Virginia and $49,960 nationally: employers in Lynchburg pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $18,240 a year in pay and about $23,535 in employer cost. Going down to the 25th percentile saves $17,100 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Lynchburg, and the Virginia statewide median of $76,980 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Lynchburg

At the $60,310 median, a local hire costs about $77,819 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,509 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lynchburg

Of the 17 roles we track in Lynchburg, this one ranks #6 by median pay, between executive assistants ($61,920) and payroll specialists ($59,950). Project Coordinator is the highest at $94,690.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Lynchburg (-23.4%); payroll specialists come first (+2.9%). The typical role here is at -10.7%, so, measured against the US, marketing specialists cost less in Lynchburg than the area's general pay level would suggest. Marketing specialists hold 5.1% of the jobs in these 17 roles in Lynchburg, 6.0% across Virginia and 5.7% nationally. That is close to the national mix.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $58,720 in the Northwest Virginia nonmetro area to $81,660 in Richmond, a gap of $22,940 a year. All 4 areas in Virginia with more marketing specialists than Lynchburg also pay more, among them Richmond, VA ($81,660) and Virginia Beach-Chesapeake, VA-NC ($69,560).

Lynchburg against other US metro areas

By number of jobs, Lynchburg is #196 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Jackson and Mobile pay just above Lynchburg and Lewiston and Carson City just below. All four are within $60 a year of the median in Lynchburg. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.