Marketing Specialist salary in Kingsport-Bristol, TN-VA

Pay in Kingsport-Bristol against Tennessee and the US

The middle half of marketing specialists in Kingsport-Bristol earns $47,840–$82,770. Pay is tightly grouped: the top tenth starts at $101,810, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $34,930 wide, against $44,700 across Tennessee and $49,960 nationally: employers in Kingsport-Bristol pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $17,350 a year in pay and about $22,387 in employer cost. Going down to the 25th percentile saves $17,580 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Kingsport-Bristol, and the Tennessee statewide median of $69,790 falls there too.

What a hire really costs in Kingsport-Bristol

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,993 to the $65,420 median and brings it to $84,413 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Kingsport-Bristol

Of the 17 roles we track in Kingsport-Bristol, this one ranks #3 by median pay, between accountants ($75,940) and recruiters ($64,620). Project Coordinator is the highest at $87,290.

Measured against the US median, marketing specialists rank #12 of the 17 roles we track in Kingsport-Bristol (-16.9%), between administrative assistants (-16.2%) and e-commerce order specialists (-17.6%). The typical role here is at -14.9%, so this job follows the area's general pay level. Marketing specialists hold 3.8% of the jobs in these 17 roles in Kingsport-Bristol, 3.6% across Tennessee and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Tennessee

Across the 14 areas of Tennessee with data for this job, the median runs from $53,560 in the East Tennessee nonmetro area to $77,240 in Nashville-Murfreesboro, a gap of $23,680 a year. Of the 4 areas in Tennessee with more marketing specialists than Kingsport-Bristol, 1 pays less: Knoxville, TN ($62,890).

Kingsport-Bristol against other US metro areas

By number of jobs, Kingsport-Bristol is #191 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Tennessee, Jackson and Dover pay just above Kingsport-Bristol and Yuba City and Missoula just below. All four are within $100 a year of the median in Kingsport-Bristol. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.