Marketing Specialist salary in Barnstable Town, MA

Pay in Barnstable Town against Massachusetts and the US

Marketing specialists at the 90th percentile earn $141,620, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Barnstable Town earns $59,790–$116,350. The mean ($89,040) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $56,560 wide, wider than in Massachusetts as a whole ($56,240) and the US ($49,960), so what a marketing specialist earns in Barnstable Town depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $37,200 over the median, the 25th only $19,360 under it. An offer at the 75th percentile adds about $48,000 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Barnstable Town, and the Massachusetts statewide median of $101,810 falls between the median and the 75th percentile.

What a hire really costs in Barnstable Town

At the $79,150 median, a local hire costs about $102,129 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $22,979 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Barnstable Town

Of the 14 roles we track in Barnstable Town, this one ranks #4 by median pay, between executive assistants ($79,810) and recruiters ($76,020). Project Coordinator is the highest at $102,980.

Measured against the US median, marketing specialists rank #12 of the 14 roles we track in Barnstable Town (+0.5%), between project coordinators (+0.6%) and recruiters (+0.1%). The typical role here is at +5.6%, so, measured against the US, marketing specialists cost less in Barnstable Town than the area's general pay level would suggest. Marketing specialists hold 5.2% of the jobs in these 14 roles in Barnstable Town, 10.3% across Massachusetts and 5.8% nationally. That is close to the national mix.

Other areas in Massachusetts

Across the 7 areas of Massachusetts with data for this job, the median runs from $72,550 in Amherst Town-Northampton to $102,390 in Boston-Cambridge, a gap of $29,840 a year. All 3 areas in Massachusetts with more marketing specialists than Barnstable Town also pay more, among them Boston-Cambridge, MA-NH ($102,390) and Worcester, MA ($90,300).

Barnstable Town against other US metro areas

By number of jobs, Barnstable Town is #190 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Massachusetts, Philadelphia-Camden and San Diego-Chula Vista pay just above Barnstable Town and Dalton and Atlanta-Sandy Springs just below. All four are within $290 a year of the median in Barnstable Town. Of the three markets with about as many marketing specialists, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.