Marketing Specialist salary in Pittsfield, MA
Pittsfield is a lower-cost market for marketing specialists: the median of $75,940 a year1 is 25.4% below the Massachusetts statewide median of $101,810, and 3.6% below the US median of $78,760. That is in the top quarter of US areas (#63 of 516). BLS counts about 300 people in this job here.
BLS occupation 13-1161, area Pittsfield, MA. Data from the May 2025 release, checked 2026-10-15.
Pay in Pittsfield against Massachusetts and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Pittsfield, MA | $44,830 | $75,940 | $148,830 | |
| Massachusetts | $58,090 | $101,810 | $166,970 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $148,830, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Pittsfield earns $58,000–$120,900. The mean ($89,290) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $62,900 wide, wider than in Massachusetts as a whole ($56,240) and the US ($49,960), so what a marketing specialist earns in Pittsfield depends more on the employer.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,830 | $3,736 | $21.55 | $57,845 |
| 25th percentile | $58,000 | $4,833 | $27.88 | $74,839 |
| Median | $75,940 | $6,328 | $36.51 | $97,987 |
| 75th percentile | $120,900 | $10,075 | $58.12 | $156,000 |
| 90th percentile | $148,830 | $12,402 | $71.55 | $192,039 |
Pay climbs faster above the median than below it here: the 75th percentile is $44,960 over the median, the 25th only $17,940 under it. An offer at the 75th percentile adds about $58,013 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Pittsfield, and the Massachusetts statewide median of $101,810 falls there too.
What a hire really costs in Pittsfield
At the $75,940 median, a local hire costs about $97,987 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,047 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Pittsfield
Of the 15 roles we track in Pittsfield, this one ranks #4 by median pay, between sales development representatives ($79,530) and recruiters ($74,210). Project Coordinator is the highest at $104,640.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Accountant | +11.5% | 480 | |
| Sales Development Representative | +4.7% | 350 | |
| Marketing Specialist | this role | 300 | |
| Recruiter | -2.3% | 290 | |
| Executive Assistant | -4.1% | 150 |
Measured against the US median, marketing specialists rank #14 of the 15 roles we track in Pittsfield (-3.6%), between recruiters (-2.3%) and executive assistants (-5.0%). The typical role here is at +2.0%, so, measured against the US, marketing specialists cost less in Pittsfield than the area's general pay level would suggest. Marketing specialists hold 5.7% of the jobs in these 15 roles in Pittsfield, 10.2% across Massachusetts and 5.7% nationally. That is close to the national mix.
Other areas in Massachusetts
Across the 7 areas of Massachusetts with data for this job, the median runs from $72,550 in Amherst Town-Northampton to $102,390 in Boston-Cambridge, a gap of $29,840 a year. Of the 5 areas in Massachusetts with more marketing specialists than Pittsfield, 1 pays less: Amherst Town-Northampton, MA ($72,550).
| Area | Median | vs Pittsfield | Jobs |
|---|---|---|---|
| Boston-Cambridge, MA-NH | +34.8% | 32,310 | |
| Worcester, MA | +18.9% | 2,030 | |
| Springfield, MA | +13.2% | 1,050 | |
| Massachusetts (Nonmetro) | +6.4% | 210 | |
| Barnstable Town, MA | +4.2% | 440 | |
| Pittsfield, MA | this area | 300 | |
| Amherst Town-Northampton, MA | -4.5% | 350 |
Pittsfield against other US metro areas
By number of jobs, Pittsfield is #281 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Massachusetts, Buffalo-Cheektowaga and Albany-Schenectady pay just above Pittsfield and Cincinnati and Niles just below. All four are within $470 a year of the median in Pittsfield. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Pittsfield | Jobs | Close in |
|---|---|---|---|---|
| Burlington, NC | +2.5% | 300 | jobs | |
| Albany-Schenectady, NY | +0.3% | 2,160 | pay | |
| Buffalo-Cheektowaga, NY | +0.1% | 2,520 | pay | |
| Pittsfield, MA | this area | 300 | ||
| Cincinnati, OH-KY | -0.3% | 7,080 | pay | |
| Niles, MI | -0.6% | 320 | pay | |
| Amarillo, TX | -19.2% | 310 | jobs | |
| Brownsville-Harlingen, TX | -37.7% | 310 | jobs |
Questions
How much does it cost to hire a marketing specialist in Pittsfield, MA?
About $97,987 a year at the median, or $8,166 a month: $75,940 in pay plus about $22,047 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Pittsfield?
Pay here is higher than in three quarters of US areas. The median was $75,940 a year in the May 2025 BLS survey. The 10th percentile was $44,830, the 90th $148,830, and the middle half earned $58,000 to $120,900.
Is Pittsfield cheaper than the rest of Massachusetts for marketing specialists?
Yes, it costs less: a median of $75,940 against $101,810 statewide. The next area up in Massachusetts is Barnstable Town at $79,150, the next down Amherst Town-Northampton at $72,550.
How many marketing specialists work in Pittsfield?
BLS counts about 300 in the May 2025 survey. 5 areas in Massachusetts have more; the closest in size is Amherst Town-Northampton, with about 350.
Does a marketing specialist cost more than a recruiter in Pittsfield?
Yes: $1,730 a year more at the median. The medians are $75,940 and $74,210.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.