Marketing Specialist salary in Amarillo, TX

Pay in Amarillo against Texas and the US

The middle half of marketing specialists in Amarillo earns $46,350–$81,160. Pay is tightly grouped: the top tenth starts at $102,460, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($68,030) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,810 wide, against $46,260 across Texas and $49,960 nationally: employers in Amarillo pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $15,030 a year; from the median to the 75th it is $19,780, or about $25,523 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Amarillo, and the Texas statewide median of $72,520 falls there too.

What a hire really costs in Amarillo

At the $61,380 median, a local hire costs about $79,200 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,820 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Amarillo

Of the 17 roles we track in Amarillo, this one ranks #5 by median pay, between recruiters ($62,180) and office managers ($59,970). Project Coordinator is the highest at $83,210.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Amarillo (-22.1%), between administrative assistants (-18.7%) and sales development representatives (-27.8%). The typical role here is at -14.2%, so, measured against the US, marketing specialists cost less in Amarillo than the area's general pay level would suggest. Marketing specialists hold 2.7% of the jobs in these 17 roles in Amarillo, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 14 areas in Texas with more marketing specialists than Amarillo, 9 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and the North Region of Texas nonmetro area ($58,360).

Amarillo against other US metro areas

By number of jobs, Amarillo is #272 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Logan and Lima pay just above Amarillo and Minot and Williamsport just below. All four are within $180 a year of the median in Amarillo. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.