Marketing Specialist salary in the North Region of Texas nonmetro area

Pay in the North Region of Texas nonmetro area against Texas and the US

Marketing specialists at the 90th percentile earn $117,170, 3.5 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the North Region of Texas nonmetro area earns $42,660–$78,330. The mean ($66,920) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,670 wide, against $46,260 across Texas and $49,960 nationally: employers in the North Region of Texas nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $19,970 a year in pay and about $25,768 in employer cost. Going down to the 25th percentile saves $15,700 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the North Region of Texas nonmetro area, and the Texas statewide median of $72,520 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the North Region of Texas nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $16,943 to the $58,360 median and brings it to $75,303 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the North Region of Texas nonmetro area

Of the 17 roles we track in the North Region of Texas nonmetro area, this one ranks #7 by median pay, between sales development representatives ($59,530) and paralegals ($57,550). Project Coordinator is the highest at $85,190.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the North Region of Texas nonmetro area (-25.9%); e-commerce order specialists come first (-4.1%). The typical role here is at -15.5%, so, measured against the US, marketing specialists cost less in the North Region of Texas nonmetro area than the area's general pay level would suggest. Marketing specialists hold 2.5% of the jobs in these 17 roles in the North Region of Texas nonmetro area, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 6 areas in Texas with more marketing specialists than the North Region of Texas nonmetro area, 2 pay less: El Paso, TX ($50,680) and McAllen-Edinburg, TX ($48,350).

the North Region of Texas nonmetro area against other US metro areas

By number of jobs, the North Region of Texas nonmetro area is #170 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Texas, Muskegon-Norton Shores and Elmira pay just above the North Region of Texas nonmetro area and St. George and Clarksville just below. All four are within $340 a year of the median in the North Region of Texas nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.