Marketing Specialist salary in El Paso, TX
Hiring a marketing specialist costs less in El Paso than in Texas or the country as a whole. The median is $50,680 a year1: 30.1% below the Texas statewide median of $72,520 and 35.7% below the US median of $78,760. Nationally that is #488 of 516 areas, in the bottom tenth. About 800 marketing specialists work here, 1% of the Texas total.
BLS occupation 13-1161, area El Paso, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in El Paso against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| El Paso, TX | $31,420 | $50,680 | $90,700 | |
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in El Paso earns $39,540–$68,730. Pay is tightly grouped: the top tenth starts at $90,700, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($58,140) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $29,190 wide, against $46,260 across Texas and $49,960 nationally: employers in El Paso pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,420 | $2,618 | $15.11 | $40,542 |
| 25th percentile | $39,540 | $3,295 | $19.01 | $51,019 |
| Median | $50,680 | $4,223 | $24.37 | $65,394 |
| 75th percentile | $68,730 | $5,728 | $33.04 | $88,684 |
| 90th percentile | $90,700 | $7,558 | $43.61 | $117,032 |
Pay climbs faster above the median than below it here: the 75th percentile is $18,050 over the median, the 25th only $11,140 under it. An offer at the 75th percentile adds about $23,290 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in El Paso, and the Texas statewide median of $72,520 falls there too. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in El Paso
At the $50,680 median, a local hire costs about $65,394 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $14,714 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in El Paso
Of the 17 roles we track in El Paso, this one ranks #7 by median pay, between paralegals ($55,830) and payroll specialists ($48,620). Project Coordinator is the highest at $79,920.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Office Manager | +14.3% | 4,050 | |
| Paralegal | +10.2% | 490 | |
| Marketing Specialist | this role | 800 | |
| Payroll Specialist | -4.1% | 490 | |
| Sales Development Representative | -10.8% | 3,830 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in El Paso (-35.7%); HR assistants come first (-11.0%). The typical role here is at -19.3%, so, measured against the US, marketing specialists cost less in El Paso than the area's general pay level would suggest. Marketing specialists hold 2.1% of the jobs in these 17 roles in El Paso, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. All 4 areas in Texas with more marketing specialists than El Paso also pay more, among them Dallas-Fort Worth, TX ($75,240) and Houston-Pasadena, TX ($67,370).
| Area | Median | vs El Paso | Jobs |
|---|---|---|---|
| Beaumont-Port Arthur, TX | +3.7% | 410 | |
| Border Region of Texas (Nonmetro) | +3.3% | 70 | |
| Tyler, TX | +2.4% | 280 | |
| El Paso, TX | this area | 800 | |
| San Angelo, TX | -4.2% | 130 | |
| Texarkana, TX-AR | -4.3% | 110 | |
| McAllen-Edinburg, TX | -4.6% | 570 |
El Paso against other US metro areas
By number of jobs, El Paso is #119 of 514 US areas for this job. It is one of the larger markets for this job, yet its pay sits in the bottom quarter of US areas. Outside Texas, Johnstown and Jonesboro pay just above El Paso and Charleston and Cape Girardeau just below. All four are within $340 a year of the median in El Paso. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs El Paso | Jobs | Close in |
|---|---|---|---|---|
| Naples-Marco Island, FL | +48.5% | 800 | jobs | |
| Waterbury-Shelton, CT | +42.2% | 810 | jobs | |
| Fargo, ND-MN | +21.7% | 790 | jobs | |
| Jonesboro, AR | +0.4% | 170 | pay | |
| Johnstown, PA | +0.2% | 110 | pay | |
| El Paso, TX | this area | 800 | ||
| Charleston, WV | -0.4% | 260 | pay | |
| Cape Girardeau, MO-IL | -0.7% | 140 | pay |
Questions
How much does it cost to hire a marketing specialist in El Paso, TX?
About $65,394 a year at the median, or $5,449 a month: $50,680 in pay plus about $14,714 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in El Paso?
Pay here is lower than in three quarters of US areas. The median was $50,680 a year in the May 2025 BLS survey. The 10th percentile was $31,420, the 90th $90,700, and the middle half earned $39,540 to $68,730.
Is El Paso cheaper than the rest of Texas for marketing specialists?
Yes, it costs less: a median of $50,680 against $72,520 statewide. The next area up in Texas is Tyler at $51,920, the next down San Angelo at $48,530.
How many marketing specialists work in El Paso?
BLS counts about 800 in the May 2025 survey. That is 1% of the Texas total of 63,350. 4 areas in Texas have more; the closest in size is San Antonio-New Braunfels, with about 4,140.
Does a marketing specialist cost more than a payroll specialist in El Paso?
Yes: $2,060 a year more at the median. The medians are $50,680 and $48,620.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.