Marketing Specialist salary and cost of hiring in Texas
The median marketing specialist in Texas earned $72,520 a year in May 2025[1], 7.9% below the US median of $78,760. That puts Texas at #21 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Texas earns $52,060–$98,320; the top tenth earns $135,710 or more, 3.6 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Texas median that makes about $103,600 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Texas
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Austin-Round Rock-San Marcos, TX | $104,280 | 8,270 | |
| Dallas-Fort Worth-Arlington, TX | $102,490 | 20,900 | |
| Midland, TX | $97,000 | 250 | |
| Houston-Pasadena-The Woodlands, TX | $93,070 | 14,480 | |
| San Antonio-New Braunfels, TX | $95,040 | 4,140 | |
| Northwestern Region of Texas nonmetropolitan area | $84,570 | 290 | |
| College Station-Bryan, TX | $77,170 | 380 | |
| Amarillo, TX | $81,160 | 310 | |
| Victoria, TX | $90,930 | 70 | |
| Sherman-Denison, TX | $78,860 | 130 | |
| Killeen-Temple, TX | $81,040 | 340 | |
| Abilene, TX | $75,740 | 190 | |
| Longview, TX | $74,730 | 270 | |
| North Region of Texas nonmetropolitan area | $78,330 | 550 | |
| Hill Country Region of Texas nonmetropolitan area | $79,990 | 370 | |
| Odessa, TX | $73,530 | 100 | |
| Waco, TX | $74,940 | 360 | |
| Corpus Christi, TX | $73,780 | 380 | |
| Eastern Region of Texas nonmetropolitan area | $73,930 | 230 | |
| Coastal Plains Region of Texas nonmetropolitan area | $76,450 | 240 | |
| Lubbock, TX | $71,880 | 360 | |
| Beaumont-Port Arthur, TX | $74,370 | 410 | |
| Border Region of Texas nonmetropolitan area | $73,040 | 70 | |
| Tyler, TX | $72,960 | 280 | |
| El Paso, TX | $68,730 | 800 | |
| San Angelo, TX | $77,140 | 130 | |
| Texarkana, TX-AR | $63,720 | 110 | |
| McAllen-Edinburg-Mission, TX | $68,620 | 570 | |
| Wichita Falls, TX | $71,240 | 120 | |
| Brownsville-Harlingen, TX | $70,700 | 310 | |
| Laredo, TX | $68,030 | 200 |
Austin-Round Rock-San Marcos, TX pays the most ($80,460) and Laredo, TX the least ($47,220): $33,240 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Texas |
|---|---|---|
| Vermont | +3.3% | |
| Ohio | +0.4% | |
| Texas | +0.0% | |
| Maine | -0.7% | |
| Arizona | -0.8% |
Questions
How much does a marketing specialist earn in Texas?
The median was $72,520 a year in the May 2025 BLS survey; the middle half earned $52,060 to $98,320.
What does it cost to employ a marketing specialist in Texas?
About $103,600 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Texas do marketing specialists earn the most?
Austin-Round Rock-San Marcos, TX, with a median of $80,460 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.