Marketing Specialist salary in Austin-Round Rock, TX
Marketing specialists earn more in Austin-Round Rock than anywhere else in Texas. Expect a median of $80,460 a year1, 10.9% above the Texas statewide median of $72,520 and 2.2% above the US median of $78,760. Nationally that is #27 of 516 areas, in the top tenth. BLS counts about 8,270 people in this job here, 13% of the Texas total.
BLS occupation 13-1161, area Austin-Round Rock-San Marcos, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Austin-Round Rock against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Austin-Round Rock, TX | $44,990 | $80,460 | $152,160 | |
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $152,160, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Austin-Round Rock earns $60,560–$104,280. The mean ($89,840) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $43,720 wide, against $46,260 across Texas and $49,960 nationally: employers in Austin-Round Rock pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,990 | $3,749 | $21.63 | $58,052 |
| 25th percentile | $60,560 | $5,047 | $29.12 | $78,142 |
| Median | $80,460 | $6,705 | $38.68 | $103,819 |
| 75th percentile | $104,280 | $8,690 | $50.13 | $134,555 |
| 90th percentile | $152,160 | $12,680 | $73.15 | $196,335 |
The step from the 25th percentile to the median is $19,900 a year; from the median to the 75th it is $23,820, or about $30,735 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 25th percentile and the median in Austin-Round Rock, and the Texas statewide median of $72,520 falls there too.
What a hire really costs in Austin-Round Rock
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $23,359 to the $80,460 median and brings it to $103,819 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Austin-Round Rock
Of the 17 roles we track in Austin-Round Rock, this one ranks #3 by median pay, between accountants ($83,120) and office managers ($76,240). Project Coordinator is the highest at $102,390.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +27.3% | 17,470 | |
| Accountant | +3.3% | 12,480 | |
| Marketing Specialist | this role | 8,270 | |
| Office Manager | -5.2% | 17,400 | |
| Recruiter | -5.7% | 8,940 |
Measured against the US median, marketing specialists rank #4 of the 17 roles we track in Austin-Round Rock (+2.2%), between payroll specialists (+2.4%) and paralegals (+2.0%). The typical role here is at +0.1%, so this job follows the area's general pay level. Marketing specialists hold 4.9% of the jobs in these 17 roles in Austin-Round Rock, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. All 2 areas in Texas with more marketing specialists than Austin-Round Rock pay less, among them Dallas-Fort Worth, TX ($75,240) and Houston-Pasadena, TX ($67,370).
| Area | Median | vs Austin-Round Rock | Jobs |
|---|---|---|---|
| Austin-Round Rock, TX | this area | 8,270 | |
| Dallas-Fort Worth, TX | -6.5% | 20,900 | |
| Midland, TX | -9.8% | 250 | |
| Houston-Pasadena, TX | -16.3% | 14,480 | |
| San Antonio-New Braunfels, TX | -18.0% | 4,140 | |
| Northwestern Region of Texas (Nonmetro) | -23.2% | 290 | |
| College Station-Bryan, TX | -23.4% | 380 |
Austin-Round Rock against other US metro areas
By number of jobs, Austin-Round Rock is #20 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Texas, Bridgeport-Stamford and Napa pay just above Austin-Round Rock and Chicago-Naperville and Oxnard-Thousand Oaks just below. All four are within $980 a year of the median in Austin-Round Rock. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Austin-Round Rock | Jobs | Close in |
|---|---|---|---|---|
| Portland-Vancouver, OR-WA | +6.1% | 8,130 | jobs | |
| Napa, CA | +1.2% | 390 | pay | |
| Bridgeport-Stamford, CT | +0.7% | 3,460 | pay | |
| Austin-Round Rock, TX | this area | 8,270 | ||
| Chicago-Naperville, IL-IN | -0.1% | 30,970 | pay | |
| Oxnard-Thousand Oaks, CA | -0.4% | 1,570 | pay | |
| Tampa-St. Petersburg, FL | -6.5% | 8,420 | jobs | |
| Salt Lake City-Murray, UT | -19.6% | 8,250 | jobs |
Questions
How much does it cost to hire a marketing specialist in Austin-Round Rock, TX?
About $103,819 a year at the median, or $8,652 a month: $80,460 in pay plus about $23,359 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Austin-Round Rock?
Pay here is higher than in three quarters of US areas. The median was $80,460 a year in the May 2025 BLS survey. The 10th percentile was $44,990, the 90th $152,160, and the middle half earned $60,560 to $104,280.
Is Austin-Round Rock the most expensive area in Texas for marketing specialists?
Yes. Its median of $80,460 is the highest of 31 areas in Texas. Dallas-Fort Worth comes next at $75,240.
How many marketing specialists work in Austin-Round Rock?
BLS counts about 8,270 in the May 2025 survey. That is 13% of the Texas total of 63,350. Only Dallas-Fort Worth and Houston-Pasadena have more in Texas.
Does a marketing specialist cost more than an office manager in Austin-Round Rock?
Yes: $4,220 a year more at the median. The medians are $80,460 and $76,240.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.