Marketing Specialist salary in San Antonio-New Braunfels, TX
Hiring a marketing specialist costs less in San Antonio-New Braunfels than in Texas or the country as a whole. The median is $65,950 a year1: 9.1% below the Texas statewide median of $72,520 and 16.3% below the US median of $78,760. Nationally it ranks #167 of 516 areas. About 4,140 marketing specialists work here, 7% of the Texas total.
BLS occupation 13-1161, area San Antonio-New Braunfels, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in San Antonio-New Braunfels against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| San Antonio-New Braunfels, TX | $36,800 | $65,950 | $128,200 | |
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $128,200, 3.5 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in San Antonio-New Braunfels earns $49,850–$95,040. The mean ($76,020) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $45,190 wide, against $46,260 across Texas and $49,960 nationally: employers in San Antonio-New Braunfels pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $36,800 | $3,067 | $17.69 | $47,484 |
| 25th percentile | $49,850 | $4,154 | $23.97 | $64,323 |
| Median | $65,950 | $5,496 | $31.71 | $85,097 |
| 75th percentile | $95,040 | $7,920 | $45.69 | $122,632 |
| 90th percentile | $128,200 | $10,683 | $61.63 | $165,419 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,090 over the median, the 25th only $16,100 under it. An offer at the 75th percentile adds about $37,535 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in San Antonio-New Braunfels, and the Texas statewide median of $72,520 falls there too.
What a hire really costs in San Antonio-New Braunfels
At the $65,950 median, a local hire costs about $85,097 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $19,147 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in San Antonio-New Braunfels
Of the 17 roles we track in San Antonio-New Braunfels, this one ranks #5 by median pay, between recruiters ($72,930) and office managers ($63,850). Project Coordinator is the highest at $92,130.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +11.8% | 1,910 | |
| Recruiter | +10.6% | 7,570 | |
| Marketing Specialist | this role | 4,140 | |
| Office Manager | -3.2% | 12,300 | |
| Paralegal | -19.2% | 2,900 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in San Antonio-New Braunfels (-16.3%), between paralegals (-15.2%) and sales development representatives (-27.7%). The typical role here is at -8.1%, so, measured against the US, marketing specialists cost less in San Antonio-New Braunfels than the area's general pay level would suggest. Marketing specialists hold 3.2% of the jobs in these 17 roles in San Antonio-New Braunfels, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. All 3 areas in Texas with more marketing specialists than San Antonio-New Braunfels also pay more, among them Dallas-Fort Worth, TX ($75,240) and Houston-Pasadena, TX ($67,370).
| Area | Median | vs San Antonio-New Braunfels | Jobs |
|---|---|---|---|
| Dallas-Fort Worth, TX | +14.1% | 20,900 | |
| Midland, TX | +10.0% | 250 | |
| Houston-Pasadena, TX | +2.2% | 14,480 | |
| San Antonio-New Braunfels, TX | this area | 4,140 | |
| Northwestern Region of Texas (Nonmetro) | -6.3% | 290 | |
| College Station-Bryan, TX | -6.6% | 380 | |
| Amarillo, TX | -6.9% | 310 |
San Antonio-New Braunfels against other US metro areas
By number of jobs, San Antonio-New Braunfels is #39 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Texas, Bozeman and Akron pay just above San Antonio-New Braunfels and Chambersburg and Champaign-Urbana just below. All four are within $110 a year of the median in San Antonio-New Braunfels. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs San Antonio-New Braunfels | Jobs | Close in |
|---|---|---|---|---|
| Providence-Warwick, RI-MA | +27.3% | 4,080 | jobs | |
| Sacramento-Roseville, CA | +19.2% | 4,470 | jobs | |
| Jacksonville, FL | +16.4% | 4,380 | jobs | |
| Akron, OH | +0.1% | 1,480 | pay | |
| Bozeman, MT | +0.1% | 320 | pay | |
| San Antonio-New Braunfels, TX | this area | 4,140 | ||
| Chambersburg, PA | -0.1% | 180 | pay | |
| Champaign-Urbana, IL | -0.2% | 380 | pay |
Questions
How much does it cost to hire a marketing specialist in San Antonio-New Braunfels, TX?
About $85,097 a year at the median, or $7,091 a month: $65,950 in pay plus about $19,147 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in San Antonio-New Braunfels?
The median was $65,950 a year in the May 2025 BLS survey. The 10th percentile was $36,800, the 90th $128,200, and the middle half earned $49,850 to $95,040.
Is San Antonio-New Braunfels cheaper than the rest of Texas for marketing specialists?
Yes, it costs less: a median of $65,950 against $72,520 statewide. The next area up in Texas is Houston-Pasadena at $67,370, the next down the Northwestern Region of Texas nonmetro area at $61,800.
How many marketing specialists work in San Antonio-New Braunfels?
BLS counts about 4,140 in the May 2025 survey. That is 7% of the Texas total of 63,350. 3 areas in Texas have more; the closest in size is Austin-Round Rock, with about 8,270.
Does a marketing specialist cost more than an office manager in San Antonio-New Braunfels?
Yes: $2,100 a year more at the median. The medians are $65,950 and $63,850.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.